SlideShare ist ein Scribd-Unternehmen logo
1 von 13
The Chronicles of a Cannes Lions First Timer
Nikhil Parsad, Creative Director
If I had to sum up my experience as a first timer at Cannes Lions in one word, it would
be overwhelming. I have never experienced FOMO (fear of missing out) in my adult
life as I did during Cannes Lions. Everything you want to see or do will undoubtedly
overlap with something else on your list and you will be forced to make a game time
decision; session A or B, meal or snack, power nap or sleep, Rosé or Chardonnay?
Life. Was. Hard. #agencylife
All joking aside, the shear amount of creativity and inspiration found throughout
festival is astounding. Every single day is full of panel sessions, networking events,
exhibitions and nearly 40,000 inspiring pieces of brilliant work. It’s easy to see how
one can be overwhelmed.
At the end of the day, Cannes Lions really is a massive thank you (or group hug) to an
industry full of incredible men and women who love what they do – create.
While the festival can feel
overwhelming, you never really
feel lost thanks to these two apps.
Both offer similar functionality;
plan your day, view speaker bios,
set notifications and get directions.
The biggest difference is the ability
to scan work that’s on display and
save it to your profile in the official
Cannes Lions app. I found myself
using the Dentsu Aegis Network
version more because it allowed
you to filter Dentsu Aegis Network
specific events with one touch.
Official
Cannes Lions
App
Dentsu
Aegis Network
Cannes Lions
App
The first thing you’ll notice once
you step foot inside Palais One
of the festival is EVERYTHING.
Fortunately, it was extremely easy
to navigate around the festival
through clever and fun
wayfinding as well as the
friendly Cannes Lions staff.
Palais One is where everything
happens; celebrity speakers,
industry talks with legendary
creatives, delegate zone,
workshops and of course,
the work.
One of the most incredible things
about the festival is being able to
see some of the most inspirational
people in the world talk about
creativity and what inspires them.
From film directors, actors and
actresses to startup CEOs (even a
WWE wrestler), there was reason
to be excited every single day of
the festival.
Dentsu Aegis Network CEO Nigel Morris and Adidas executive board member
of global brands Eric Liedtke
Anna Wintour
Will Smith
CEO and co-founder of AirBnB Brian CheskyMondeléz International SVP, CMO Dana Anderson and Gwyneth Paltrow
There’s a reason why this year’s
tagline is “Thank You Creativity”,
the work is simply stunning.
Every faucet of advertising is
represented: design, digital, direct,
film, mobile, outdoor, PR, print,
product, promo and radio.
Shortlisted works are on display in
the basement of Palais One in two
formats, analog (above) and an
interactive digital experience
(below). Both experiences allow
you to scan and save work via the
official Cannes Lions app which I
found very useful in the hours I
spent browsing the basement.
*Photo courtesy of Cannes Lions 2016
*Photo courtesy of Cannes Lions 2016
While the larger forum talks and
celebrity speaker events were
great, I found the smaller, more
intimate ones far more
inspirational.
Referred to as Master Classes for
good reason, each one is hosted
by influential industry veterans
from all over the world.
;)
Another area where I found myself
spending hours out of my day was
at the Lions Innovation Hub in
Palais Two. This was essentially
start-up city with various groups
showing off new technologies and
products (lots of VR!). Attendees
are encouraged to touch and
tinker with just about everything
on display.
Click to play
Facebook’s Beach House was
absolutely amazing. Carefully
designed and curated, they
recreated their brand perfectly with
beautiful environmental details and
experiences such as juice bars,
snack stations and the fastest WiFi
in all of Cannes.
One of the most incredible
experiences was an installation by
artist Sean Yoro, better known as
The Hula, who paints on icebergs.
Facebook commissioned him to
create a custom piece that was
housed in a giant freezer that
kept the temperature at -5ºF
(lower right).
The YouTube Beach was also very
on brand. The space was gorgeous
with custom wood decking with
pops of YouTube’s iconic red
and comfortable beach themed
furniture and textiles. Agency vs.
Agency beach volleyball was a
major draw but the highlight
for me was the insane beatboxing
trio, known as Duke, that
provided and endless amount of
entertainment and energy
(lower left).
Click to play
If there was one place that I spent
the most time, it was the Dentsu
Beach House. Cold drinks, good
food, a million dollar view and of
course, EuroCup 2016 screenings.
Other highlights include luncheons
and happy hours hosted by Carat,
Vizeum and iProspect.
ProTip: Get there early in the
morning to avoid the wait at
the omelette station and get
a good view!
I’ll just put this here. #partyallnight
8719
Click to play
#please
*Photo courtesy of Cannes Lions 2016

Weitere ähnliche Inhalte

Was ist angesagt?

Building a metaverse in museums with VR, AR, IR - Chris Bicourt
Building a metaverse in museums with VR, AR, IR - Chris BicourtBuilding a metaverse in museums with VR, AR, IR - Chris Bicourt
Building a metaverse in museums with VR, AR, IR - Chris BicourtChrisBicourt1
 
Cannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought LeadershipCannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought LeadershipDigitas North America
 
NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015VML South Africa
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 TrendsKaren Saba
 
Learnings from cannes lions 2013
Learnings from cannes lions 2013Learnings from cannes lions 2013
Learnings from cannes lions 2013Esther Chao
 
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016Michael Boamah
 
40 More Slides + Memorable Quotes from Cannes Lions 2010
40 More Slides + Memorable Quotes from Cannes Lions 201040 More Slides + Memorable Quotes from Cannes Lions 2010
40 More Slides + Memorable Quotes from Cannes Lions 2010Jesse Desjardins - @jessedee
 
NATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportNATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportVML South Africa
 
Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8Canvas8
 
NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016VML South Africa
 
NATIVE VML March Trends Report
NATIVE VML March Trends ReportNATIVE VML March Trends Report
NATIVE VML March Trends ReportVML South Africa
 
SXSW 2017: Weird And Wonderful Insights
SXSW 2017: Weird And Wonderful InsightsSXSW 2017: Weird And Wonderful Insights
SXSW 2017: Weird And Wonderful Insightswww.mediafeed.co
 
Koru wearable trends 2017
Koru wearable trends 2017Koru wearable trends 2017
Koru wearable trends 2017KoruLab
 
NATIVE VML Trends Report April 2016
NATIVE VML Trends Report April 2016NATIVE VML Trends Report April 2016
NATIVE VML Trends Report April 2016VML South Africa
 
Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8Canvas8
 
2015 #CannesLion Review
2015 #CannesLion Review2015 #CannesLion Review
2015 #CannesLion ReviewGrace Sobey
 
Experiential Insight
Experiential InsightExperiential Insight
Experiential InsightAMP Agency
 
signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018 signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018 signmesh
 

Was ist angesagt? (20)

Building a metaverse in museums with VR, AR, IR - Chris Bicourt
Building a metaverse in museums with VR, AR, IR - Chris BicourtBuilding a metaverse in museums with VR, AR, IR - Chris Bicourt
Building a metaverse in museums with VR, AR, IR - Chris Bicourt
 
Cannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought LeadershipCannes Lions 2016 Takeaways & Thought Leadership
Cannes Lions 2016 Takeaways & Thought Leadership
 
NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 Trends
 
Learnings from cannes lions 2013
Learnings from cannes lions 2013Learnings from cannes lions 2013
Learnings from cannes lions 2013
 
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016
 
40 More Slides + Memorable Quotes from Cannes Lions 2010
40 More Slides + Memorable Quotes from Cannes Lions 201040 More Slides + Memorable Quotes from Cannes Lions 2010
40 More Slides + Memorable Quotes from Cannes Lions 2010
 
NATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends ReportNATIVE VML September 2016 Trends Report
NATIVE VML September 2016 Trends Report
 
Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8Consumer Trends at Cannes Lions 2017 - Canvas8
Consumer Trends at Cannes Lions 2017 - Canvas8
 
NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016NATIVE VML Trends Report January 2016
NATIVE VML Trends Report January 2016
 
NATIVE VML March Trends Report
NATIVE VML March Trends ReportNATIVE VML March Trends Report
NATIVE VML March Trends Report
 
SXSW 2017: Weird And Wonderful Insights
SXSW 2017: Weird And Wonderful InsightsSXSW 2017: Weird And Wonderful Insights
SXSW 2017: Weird And Wonderful Insights
 
Koru wearable trends 2017
Koru wearable trends 2017Koru wearable trends 2017
Koru wearable trends 2017
 
NATIVE VML Trends Report April 2016
NATIVE VML Trends Report April 2016NATIVE VML Trends Report April 2016
NATIVE VML Trends Report April 2016
 
SXSW 2016
SXSW 2016SXSW 2016
SXSW 2016
 
Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8Consumer trends in communications 2017 : Canvas8
Consumer trends in communications 2017 : Canvas8
 
2015 #CannesLion Review
2015 #CannesLion Review2015 #CannesLion Review
2015 #CannesLion Review
 
Experiential Insight
Experiential InsightExperiential Insight
Experiential Insight
 
signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018 signmesh snapshot - top 10 of February 2018
signmesh snapshot - top 10 of February 2018
 
Mindshare NA's Guide to SXSWi 2017
Mindshare NA's Guide to SXSWi 2017Mindshare NA's Guide to SXSWi 2017
Mindshare NA's Guide to SXSWi 2017
 

Andere mochten auch

Utilizing Digital Performance to Overcome Industry Challenges
Utilizing Digital Performance to Overcome Industry ChallengesUtilizing Digital Performance to Overcome Industry Challenges
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
 
Shelby max intern pp
Shelby max intern ppShelby max intern pp
Shelby max intern ppShelby Max
 
Dentsu Aegis Network APAC
Dentsu Aegis Network APACDentsu Aegis Network APAC
Dentsu Aegis Network APACSonia Kulkarni
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
 
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!Dentsu Aegis Network Netherlands
 
Nowlab Introduction 20120822 En
Nowlab Introduction 20120822 EnNowlab Introduction 20120822 En
Nowlab Introduction 20120822 EnJaesang Han
 
Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base
Out-of-the-Park Insights into the Toronto Blue Jays' Fan BaseOut-of-the-Park Insights into the Toronto Blue Jays' Fan Base
Out-of-the-Park Insights into the Toronto Blue Jays' Fan BaseIsobarUS
 
Asia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of WavesAsia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of WavesDentsu Aegis Network
 
Performance marketing: разнообразие каналов
Performance marketing: разнообразие каналов Performance marketing: разнообразие каналов
Performance marketing: разнообразие каналов iProspect Russia
 
Доменные имена как маркетинговый инструмент
Доменные имена как маркетинговый инструментДоменные имена как маркетинговый инструмент
Доменные имена как маркетинговый инструментAdWatch Isobar
 
German business culture guide - Learn about Germany
German business culture guide - Learn about GermanyGerman business culture guide - Learn about Germany
German business culture guide - Learn about GermanySalford Business School
 
FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN)
FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN) FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN)
FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN) Dentsu_Aegis_Network_Russia
 
Audience Profiling Powerpoint
Audience Profiling PowerpointAudience Profiling Powerpoint
Audience Profiling Powerpointleannacatherina
 
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...AdWatch Isobar
 
SXSW Interactive Curated By Carat
SXSW Interactive Curated By CaratSXSW Interactive Curated By Carat
SXSW Interactive Curated By Caratdentsu
 
Carat's 10 Trends for 2017
Carat's 10 Trends for 2017Carat's 10 Trends for 2017
Carat's 10 Trends for 2017dentsu
 

Andere mochten auch (20)

Utilizing Digital Performance to Overcome Industry Challenges
Utilizing Digital Performance to Overcome Industry ChallengesUtilizing Digital Performance to Overcome Industry Challenges
Utilizing Digital Performance to Overcome Industry Challenges
 
Shelby max intern pp
Shelby max intern ppShelby max intern pp
Shelby max intern pp
 
Dentsu Aegis Network APAC
Dentsu Aegis Network APACDentsu Aegis Network APAC
Dentsu Aegis Network APAC
 
Posterscope: 2017 Predictions
Posterscope: 2017 PredictionsPosterscope: 2017 Predictions
Posterscope: 2017 Predictions
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
 
Cpg casestudy
Cpg casestudyCpg casestudy
Cpg casestudy
 
Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!Social: van bureaublad naar broekzak | Social Embassy @ DML!
Social: van bureaublad naar broekzak | Social Embassy @ DML!
 
Mobile video in moments that matter | Carat_iProspect @DML!
Mobile video in moments that matter | Carat_iProspect @DML!Mobile video in moments that matter | Carat_iProspect @DML!
Mobile video in moments that matter | Carat_iProspect @DML!
 
Nowlab Introduction 20120822 En
Nowlab Introduction 20120822 EnNowlab Introduction 20120822 En
Nowlab Introduction 20120822 En
 
Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base
Out-of-the-Park Insights into the Toronto Blue Jays' Fan BaseOut-of-the-Park Insights into the Toronto Blue Jays' Fan Base
Out-of-the-Park Insights into the Toronto Blue Jays' Fan Base
 
Asia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of WavesAsia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of Waves
 
Performance marketing: разнообразие каналов
Performance marketing: разнообразие каналов Performance marketing: разнообразие каналов
Performance marketing: разнообразие каналов
 
Доменные имена как маркетинговый инструмент
Доменные имена как маркетинговый инструментДоменные имена как маркетинговый инструмент
Доменные имена как маркетинговый инструмент
 
Dentsu Aegis Tech Matrix 2017
Dentsu Aegis Tech Matrix 2017Dentsu Aegis Tech Matrix 2017
Dentsu Aegis Tech Matrix 2017
 
German business culture guide - Learn about Germany
German business culture guide - Learn about GermanyGerman business culture guide - Learn about Germany
German business culture guide - Learn about Germany
 
FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN)
FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN) FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN)
FMCG в digital: Андрей Молев (AMNET), Михаил Шкляев (DAN)
 
Audience Profiling Powerpoint
Audience Profiling PowerpointAudience Profiling Powerpoint
Audience Profiling Powerpoint
 
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...
 
SXSW Interactive Curated By Carat
SXSW Interactive Curated By CaratSXSW Interactive Curated By Carat
SXSW Interactive Curated By Carat
 
Carat's 10 Trends for 2017
Carat's 10 Trends for 2017Carat's 10 Trends for 2017
Carat's 10 Trends for 2017
 

Ähnlich wie Cannes Lions 2016 Recap - Nikhil Parsad

Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialDisrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialMediaPost
 
R+I: Innovative Narrative for Modern Brands
R+I: Innovative Narrative for Modern BrandsR+I: Innovative Narrative for Modern Brands
R+I: Innovative Narrative for Modern BrandsR+I
 
How to drive engagement with content marketing
How to drive engagement with content marketingHow to drive engagement with content marketing
How to drive engagement with content marketingDavis JOHNSON
 
Portfolio-creative director
Portfolio-creative directorPortfolio-creative director
Portfolio-creative directorConsultant
 
SXSW 2012 Recap with Notes
SXSW 2012 Recap with NotesSXSW 2012 Recap with Notes
SXSW 2012 Recap with NotesMark Silva
 
SXSW 2015 Experiential Marketing Audit
SXSW 2015 Experiential Marketing AuditSXSW 2015 Experiential Marketing Audit
SXSW 2015 Experiential Marketing AuditPBJS
 
Sound, Brands and Social Change
Sound, Brands and Social ChangeSound, Brands and Social Change
Sound, Brands and Social ChangeNoel Franus
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
 
2020 Toast Capabilities Deck
2020 Toast Capabilities Deck2020 Toast Capabilities Deck
2020 Toast Capabilities DeckTOAST
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchJulian Cole
 
Gears Of War Research Paper
Gears Of War Research PaperGears Of War Research Paper
Gears Of War Research PaperWendy Fox
 
2015 DtD-Ice Age Special Event Proposal
2015 DtD-Ice Age Special Event Proposal2015 DtD-Ice Age Special Event Proposal
2015 DtD-Ice Age Special Event ProposalChad Nelson
 
Cultural Fuel Trend Report November 2011
Cultural Fuel Trend Report November 2011Cultural Fuel Trend Report November 2011
Cultural Fuel Trend Report November 2011Leo Burnett Frankfurt
 
May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report Leo Burnett Frankfurt
 
Top 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsTop 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
 
Cannes Lions 2017 - Trends, Takes, & Winning Work
Cannes Lions 2017 - Trends, Takes, & Winning WorkCannes Lions 2017 - Trends, Takes, & Winning Work
Cannes Lions 2017 - Trends, Takes, & Winning WorkDigitas North America
 
Digital trends (Episode 14)
Digital trends (Episode 14) Digital trends (Episode 14)
Digital trends (Episode 14) THEREDWOLFCOMPANY
 

Ähnlich wie Cannes Lions 2016 Recap - Nikhil Parsad (20)

10lessonsfromcannes
10lessonsfromcannes10lessonsfromcannes
10lessonsfromcannes
 
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialDisrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
 
Cannes_Lions_What_to_expect
Cannes_Lions_What_to_expectCannes_Lions_What_to_expect
Cannes_Lions_What_to_expect
 
R+I: Innovative Narrative for Modern Brands
R+I: Innovative Narrative for Modern BrandsR+I: Innovative Narrative for Modern Brands
R+I: Innovative Narrative for Modern Brands
 
How to drive engagement with content marketing
How to drive engagement with content marketingHow to drive engagement with content marketing
How to drive engagement with content marketing
 
Portfolio-creative director
Portfolio-creative directorPortfolio-creative director
Portfolio-creative director
 
PROVAGO Launch Credentials
PROVAGO Launch CredentialsPROVAGO Launch Credentials
PROVAGO Launch Credentials
 
SXSW 2012 Recap with Notes
SXSW 2012 Recap with NotesSXSW 2012 Recap with Notes
SXSW 2012 Recap with Notes
 
SXSW 2015 Experiential Marketing Audit
SXSW 2015 Experiential Marketing AuditSXSW 2015 Experiential Marketing Audit
SXSW 2015 Experiential Marketing Audit
 
Sound, Brands and Social Change
Sound, Brands and Social ChangeSound, Brands and Social Change
Sound, Brands and Social Change
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
 
2020 Toast Capabilities Deck
2020 Toast Capabilities Deck2020 Toast Capabilities Deck
2020 Toast Capabilities Deck
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
 
Gears Of War Research Paper
Gears Of War Research PaperGears Of War Research Paper
Gears Of War Research Paper
 
2015 DtD-Ice Age Special Event Proposal
2015 DtD-Ice Age Special Event Proposal2015 DtD-Ice Age Special Event Proposal
2015 DtD-Ice Age Special Event Proposal
 
Cultural Fuel Trend Report November 2011
Cultural Fuel Trend Report November 2011Cultural Fuel Trend Report November 2011
Cultural Fuel Trend Report November 2011
 
May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report
 
Top 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsTop 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes Lions
 
Cannes Lions 2017 - Trends, Takes, & Winning Work
Cannes Lions 2017 - Trends, Takes, & Winning WorkCannes Lions 2017 - Trends, Takes, & Winning Work
Cannes Lions 2017 - Trends, Takes, & Winning Work
 
Digital trends (Episode 14)
Digital trends (Episode 14) Digital trends (Episode 14)
Digital trends (Episode 14)
 

Kürzlich hochgeladen

Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 

Kürzlich hochgeladen (20)

Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 

Cannes Lions 2016 Recap - Nikhil Parsad

  • 1. The Chronicles of a Cannes Lions First Timer Nikhil Parsad, Creative Director
  • 2. If I had to sum up my experience as a first timer at Cannes Lions in one word, it would be overwhelming. I have never experienced FOMO (fear of missing out) in my adult life as I did during Cannes Lions. Everything you want to see or do will undoubtedly overlap with something else on your list and you will be forced to make a game time decision; session A or B, meal or snack, power nap or sleep, Rosé or Chardonnay? Life. Was. Hard. #agencylife All joking aside, the shear amount of creativity and inspiration found throughout festival is astounding. Every single day is full of panel sessions, networking events, exhibitions and nearly 40,000 inspiring pieces of brilliant work. It’s easy to see how one can be overwhelmed. At the end of the day, Cannes Lions really is a massive thank you (or group hug) to an industry full of incredible men and women who love what they do – create.
  • 3. While the festival can feel overwhelming, you never really feel lost thanks to these two apps. Both offer similar functionality; plan your day, view speaker bios, set notifications and get directions. The biggest difference is the ability to scan work that’s on display and save it to your profile in the official Cannes Lions app. I found myself using the Dentsu Aegis Network version more because it allowed you to filter Dentsu Aegis Network specific events with one touch. Official Cannes Lions App Dentsu Aegis Network Cannes Lions App
  • 4. The first thing you’ll notice once you step foot inside Palais One of the festival is EVERYTHING. Fortunately, it was extremely easy to navigate around the festival through clever and fun wayfinding as well as the friendly Cannes Lions staff. Palais One is where everything happens; celebrity speakers, industry talks with legendary creatives, delegate zone, workshops and of course, the work.
  • 5. One of the most incredible things about the festival is being able to see some of the most inspirational people in the world talk about creativity and what inspires them. From film directors, actors and actresses to startup CEOs (even a WWE wrestler), there was reason to be excited every single day of the festival. Dentsu Aegis Network CEO Nigel Morris and Adidas executive board member of global brands Eric Liedtke Anna Wintour Will Smith CEO and co-founder of AirBnB Brian CheskyMondeléz International SVP, CMO Dana Anderson and Gwyneth Paltrow
  • 6. There’s a reason why this year’s tagline is “Thank You Creativity”, the work is simply stunning. Every faucet of advertising is represented: design, digital, direct, film, mobile, outdoor, PR, print, product, promo and radio. Shortlisted works are on display in the basement of Palais One in two formats, analog (above) and an interactive digital experience (below). Both experiences allow you to scan and save work via the official Cannes Lions app which I found very useful in the hours I spent browsing the basement. *Photo courtesy of Cannes Lions 2016 *Photo courtesy of Cannes Lions 2016
  • 7. While the larger forum talks and celebrity speaker events were great, I found the smaller, more intimate ones far more inspirational. Referred to as Master Classes for good reason, each one is hosted by influential industry veterans from all over the world. ;)
  • 8. Another area where I found myself spending hours out of my day was at the Lions Innovation Hub in Palais Two. This was essentially start-up city with various groups showing off new technologies and products (lots of VR!). Attendees are encouraged to touch and tinker with just about everything on display. Click to play
  • 9. Facebook’s Beach House was absolutely amazing. Carefully designed and curated, they recreated their brand perfectly with beautiful environmental details and experiences such as juice bars, snack stations and the fastest WiFi in all of Cannes. One of the most incredible experiences was an installation by artist Sean Yoro, better known as The Hula, who paints on icebergs. Facebook commissioned him to create a custom piece that was housed in a giant freezer that kept the temperature at -5ºF (lower right).
  • 10. The YouTube Beach was also very on brand. The space was gorgeous with custom wood decking with pops of YouTube’s iconic red and comfortable beach themed furniture and textiles. Agency vs. Agency beach volleyball was a major draw but the highlight for me was the insane beatboxing trio, known as Duke, that provided and endless amount of entertainment and energy (lower left). Click to play
  • 11. If there was one place that I spent the most time, it was the Dentsu Beach House. Cold drinks, good food, a million dollar view and of course, EuroCup 2016 screenings. Other highlights include luncheons and happy hours hosted by Carat, Vizeum and iProspect. ProTip: Get there early in the morning to avoid the wait at the omelette station and get a good view!
  • 12. I’ll just put this here. #partyallnight 8719 Click to play
  • 13. #please *Photo courtesy of Cannes Lions 2016