some examples of how social media affect business communication, positively and negatively. How Bendget Apple hashtag affect the company's stocks, and how social media helps The Fault in our stars movie, to spread.

1. By: Loujain Baghdadi
Supervised By: Dr. Rana Odeima

2. websites and applications that enable
users to create and share content or to participate in social
networking.
Transforming people from content readers into publishers.
It’s become extremely popular because it allows people to
connect in the online world to form relationships for
personal, political and business use!

3. it’s a conversation between
Customers, Employees, Investors, and People!

7.  The same social networks that serve to spread good consumer reviews, can also
serve to make information that you don't want to reach your customers to go
viral.
 Including everything: negative reviews, negative comments about your
company, these pieces of content can do serious damage to your business'
reputation.
 The informal, conversational tone of social media makes it more likely that even
well-intentioned comments on your account can be misinterpreted, and once
they're out with a negative spin, there's no taking them back, because you don’t
have Control Over Content!

8. Here is an example, of what happened
to Apple after one negative YouTube
video review, with more than 47.5
million views, about their IPhone 6, get
banded.

9. #bendgate

13. Social Media helped this man to become a
MILLIONAIR!
just because he’s funny and talented!

14.  VlogBrothers is a video blog style channel
on YouTube. Their show is created and hosted by
the Greebrothers John Green and Hank Green.
 The Greens state that their vlog has no consistent
format: “Really, it's not about anything in particular,
Whether we're talking about our lives, making each
other laugh, or trying to get something more
important across, people seem to enjoy it!”

15.  According to last statistics, the number
social network users worldwide= 1.79
Billion!
it’s the second biggest population after
China!
 That’s definitely highlights the extremes
that the company has to face, and take into
consideration for its future marketing and
communication efforts: the loyal fan base,
the lovers, the haters, and social media as
a whole.

17. Do you still thinking using Social
Media is a waste of time?!
Maybe you should think again