A presentation deck I built for IBM-CTI Conference; "Innovative Indonesia with Smarter Analytics", where I was invited as a speaker to share the role of analytics in Digital Industry
5. DEMOGRAPHIC
Indonesian population: 242,325,638
Internet population: 65,000,000 (by Jan 2013)
2011 2012 2013
Number of
Internet Users in
Indonesia
55 65 80*
Numbers In millions
* Indicates a forecast
Internet Users in
Indonesia
• No. 8 worldwide
• No. 3 in Asia Pacific
after China & India
6. SOCIAL MEDIA USERS
51,515,480 by Jan 2013 but decreased to
48,134,040 by April 2013
19,500,000 users by Jan 2013 and keeps
increasing
8,700,000 Unique viewers with
465,000,000 videos watched on YouTube
by June 2012
1,387,380 users. Popular for HR & Job
Hunters
7. INDONESIA’S REPUTATION
The 4th largest facebook country in the world, after
US, Brazil & India
The 5th largest twitter country in the world, after US,
Brazil, Japan & UK
– Jakarta is the most tweeting city in the world
Jakartan twitter users
post 2,4% of the 10.6
billion tweets
worldwide
2%
2.3%
2.4%Jakarta
Tokyo
London
8. INDONESIAN INSIGHT:
WHAT INDONESIANS
DO ONLINE
• Socializing and entertainment
via social media platforms
• Search for general information
and E-mailing
• Visiting websites or blogs
• Academic/business research
• Online Shopping or paying
bills
9. BEFORE AND AFTER
THE DIGITAL ERA
Before
• Handwriting
• Fixed
• Limited
• Newspaper, TV &
Radio
• Slow; 24 hours
• One way
communication
After
• Typing
• Mobile
• Connected
• Social Media
• Fast; real-time
• Two ways
communication
10. THE CHANGE WE ARE
ALL EXPERIENCING…
• Still influenced by TV but becoming less
so
• Trust friends, peers and families more
than any other source; ‘People Like Me’
• Online, Mobile, Vocal
11. WHO ARE THE PLAYERS IN THE GAME?
FMCG Brand News Source Finance
• Unilever
• Morinaga
• Nutricia
• Indofood
• Kao
• Kimberly-Clark
• Etc.
• Kompas
• Detik
• Viva
• Tempo
• Jakarta Post
• Ayah Bunda
• Daily Social
• Tech in Asia
• Etc.
• Mandiri
• BCA
• CIMB Niaga
• Commonwealth
• Etc.
Government
• BNPB
• Minister of
Communication &
Informatics
• Jakarta Deputy
Governor
• The Presidential
Palace
• The President
NGOs
• WWF
• Green Peace
• Unicef
• Etc.
31. “The three parts of the theory are analytical ability, the
ability to analyse things to judge, to criticize; creative, the
ability to create, to invent and discover; practical, the
ability to apply and use what you know.”
– Robert Sternbergon human intelligence
Total Population>>http://www.worldbank.org/en/country/indonesiaInternet Population:http://www.indonesia-investments.com/news/todays-headlines/internet-in-indonesia-indonesias-growing-number-of-internet-users/item776
Facebook: http://www.internetworldstats.com/stats3.htmhttp://tekno.kompas.com/read/2012/11/01/1110452/pengguna.internet.di.indonesia.capai.55.jutahttp://www.merdeka.com/teknologi/jumlah-pengguna-facebook-di-indonesia-menyusut.htmlTwitter:http://log.viva.co.id/news/read/324024-data-dan-fakta-pengguna-twitter-di-indonesiahttp://tekno.kompas.com/read/2012/11/01/1110452/pengguna.internet.di.indonesia.capai.55.jutaYouTube: Google IndonesiaLinkedIn:
Source:e-marketeer published journal: http://slidesha.re/14mCA8S