Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Digitalization in the Wine Industry
1. Digitalization in the
Wine Industry
Digital Business
MSc International Strategy and Influence
Maelys D’Ax de Cessales
Félicia Madi Kalombo
Louis Germain
Mathieu Faubert
Pauline Farge
2. The Wine Industry
● The wine industry is an industry which doesn’t stop to grow all around the world
○ International shares represents around 26 Billion € in 2015
● Global wine production : 280 millions of hectoliters in 2015
● 5 countries represent 50% of the total vineyard surface area :
○ Spain
○ China
○ France
○ Italy
○ Turkey
● World's wine consumption: + 2% between 2009 and 2013
○ Around 31,7 billions wine bottles
3. The Wine Industry
→ In spite of its global expansion, the wine industry
is still considered as a traditional one.
→ However, with the impact of digitalisation, this
industry has changed and is still changing.
This phenomenon has an impact on the way wine is
produced, consumed and stored.
5. Impact of digitalization in the wine production 1/2
Environmental factors that may affect the finished product are numerous.
The weather factor and its consequences are among the most difficult to control and understand.
Fruition Science: tool to place on the vine to analyze
the sap flow
Specific algorithm + climatic conditions
= information on water level and stress felt by the
plant.
The winemaker:
● is able to monitor the vineyard
● is warned by mail or mobile
● has a complete insight of all alerts in its field
Drone: Developed since 2013
Allow to provide accurate information :
● measure the number of missing vines,
● the correlations between the strength of leaves and
grapes,
● the liveliness and irrigation of certain areas over
another
● analyze micro reliefs vineyard.
6. Impact of digitalization in the wine production 2/2
Many applications that can assist oenologists during the process of winemaking.
VinWizard : allows to control, to be alerted and to change the temperature of the tanks during
fermentation.
→ V.I.N : is a robot developed in France, working with solar energy in order to
assist the winemaker during harvest time.
Thanks to its 6 cameras and GPS, it can locate and even if it cut more than
600 vines per day.
It now surpasses similar projects in New Zealand and California.
8. How does digitalisation shift the way individuals consume Wine ?
Community of wine lovers
Mobile Applications The Connected Bottle
QR CodesWine list
scanner
Wine buying
Profile
according to
one’s tastes
9. Vivino Application
User profile Average ratings review Comments and rating
→ Available in 228 countries
→ 20 billions of users in the World
→ 1 billion of user in France
→ 8 billions of Wine’s label stored
10. The Kuvée bottle
→ Wifi connected bottle
→ Shelf life once opened : 30 days
→ Price tag $199 for :
the connected bottle & 4 aluminium bottles
Choose a bottle Click the bottle
Serve ....
16. Why such an expansion ?
● An increasing interest for young connected people (Y generation) for wine
● People want to inform themselves before to buy (learn more about the product and its
characteristics) => Internet is perfect place to compare several bottles before buying
● 82% of french people considered that it’s important to have informations before buying a
bottle
● Only 3 % of people consider themselves as wine experts => respectively wine lovers (37%) and
neophytes (60%)
○ Internet offers them some websites perfectly adapted with feedback about bottles,
advises and price comparison
Why choose E Business ?
● The consumer tends to buy more and more expensive bottles online => 20% of people buy
between 6 and 12 bottles online against 9% in traditional segments
● More proximity with the final consumer
● Rentability
● Price control
17. Limits of the E Business
● A lack of efficiency of some websites (no browsers)
● A lack of optimisation for smartphones
● The problem of regulations (The sell of alcohol and the promotion online can be an
issue) => loi Evin in France for example
19. How Digitalization affect storage in Wine industry ?
In B to B ...
It’s now possible to know in which conditions wine travels ( humidity, heat, etc)
Stock management is easier, faster and more accurate thanks to real time update
Digitalization also helps in Cost management
Reducing robbery from employees
20. How Digitalization affect storage in Wine industry ?
In B to C ...
It’s now easy for wine lovers to find their bottle into the cellar with some mobile
app
You can manage your stock easily from your smartphone, tablet, computer in
real time
Outsourcing your stock is cheaper and easier than ever and close to big city
(Paris, Bordeaux, Lyon etc)