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Best Fries on the Planet: Fry Lights media alert
1. *****MEDIA ADVISORY****MEDIA ADVISORY***MEDIA ADVISORY****
It’s a Bird … It’s a Plane … It’s McDonald’s “Fry Lights” Billboard
Lighting the City Up to Three Miles Away
Follow the McDonald’s “Fry Lights” to reach the golden arches
WHAT: Starting today, Chicagoans will see beams of lights – or in this case McDonald‟s French
Fries – shining from a new McDonald‟s billboard appropriately titled, “Fry Lights.” From
the flagship restaurant at Clark and Ontario, “Fry Lights” can be seen from up to three
miles away.
WHY: McDonald‟s fries have long been claimed to be the number one fries and is one of the
rare foods that are sought after and loved universally. To proudly proclaim that
McDonald‟s fries are delicious, McDonald‟s Owners of Chicago and Northwest Indiana
(MOCNI), in partnership with ad agency Leo Burnett Chicago, launched a new local ad
campaign, “Best Fries on the Planet,” which runs through Dec. 8. The “Fry Lights”
billboard is part of that campaign.
WHEN: Nov. 16 - Dec. 8
WHERE: Corner of Clark St. & Ontario St. across the street from the Rock „N Roll McDonald‟s
SPOKESPEOPLE: Ron Lofton, President of MOCNI
Brian Shembeda & Avery Gross, Creative Directors at Leo Burnett
IMAGES: Images can be found at: https://leoburnett.box.net/s/zutspuymlsnpl34pyklt
CONTACT: For more information, photos or interviews contact:
Tina Stanton
Leo Burnett
312.220.1479
tina.stanton@leoburnett.com