How To Properly Connect Diversity Sourcing and Recruiting
GE Employer of Choice for Diverse Technical Talent Presentation (compatible)
1. By: Loredana Abreu, Saahir Shafi, Lorry Tang, Bulin Zhang
Employer of Choice for
Diverse Technical Talent
2. *Objective
❏ Provide feedback on how GE can be the employer of
choice for entry and mid level diverse technical
talent.
❏ Focus:
❏ Contemporary Recruiting Mechanisms
3. *Diversity
Changing Definition of Diversity
❏ Traditional vs. New
❏ Current Focus
Past Approaches
❏ “Photo Diversity”/Diversity by Numbers
Future Implications
❏ Relationship Building: Affinity Groups
❏ Champion Diversity Initiative
❏ Strategies to Counter Stereotypes in Org.
❏ Gender Neutral Language
❏ Cross-Cultural Communication Training
USA vs. Global
❏ Need for Cultural Awareness/Education
❏ History, Religion, Culture, Language
Technological Impact
❏ Digital Divide
❏ Emerging Capacity Gap
5. *Personalized Video
❏ Diversity Video
❏ Research:
❏ Use of Video Technology to Promote Company Brand
❏ Trend towards Personalized/Dynamic Videos
❏ Boeing
❏ https://www.youtube.com/watch?v=AosiFvIzZMA
❏ Raytheon
❏ https://www.youtube.com/watch?v=CwW5hdGS0h8
❏ Resources Required:
❏ Cost of Video Making
❏ Next Steps:
❏ Create Dynamic Video with Greater Employee Voice
❏ Decrease Focus on Text/Still Pictures
❏ Easily Accessible on Website/Youtube
6. ❏Research:
❏ Raise Brand Awareness
❏ Technology Divide in Diverse Communities
❏Resources Required:
❏ Allocate GE Aviation Internships to This Program
❏ Get Desktops and Laptops
❏Next Steps:
❏ Target Diverse Universities/Middle Schools for Involvement
Short-Term Long-Term
Target College Freshmen and Sophomores
❏Invite Mech. and AE Engineering Depts
❏Select Top 10% to Compete + Laptop
Giveaway with GE branding
Prize: Winning Team Gets an Internship
with GE Aviation
Target Middle School Students
❏“GE National Aviation Science Fair
Competition”
Prize: Computers for Winning Team’s
School
*Case Competition
❏ Case Competition at University and Middle School Level
7. *Sponsored Career Fair
❏ GE Sponsored Career Fair
❏ Special Recruit Event held by GE
❏ Maximize the Company’s Exposure
❏ Research:
❏ Boeing & Raytheon
❏ Sponsoring Career Fairs Every Year
❏ Sponsoring Diversity Summits/Conferences
❏ Resources Required:
❏ $1,500-$6,000/Fair (flexible)
❏ Close Ties To Student Organizations
❏ Next Steps:
❏ List Target Universities/Places Where Have More Talents
❏ Prepare Attractive Promotional Material
❏ Get Contact with Universities
8. *Employee Referral Dinner
❏ Annual Informal Dinner
❏ Employees/Referred Candidates
❏ Affinity Groups
❏ Research:
❏ Searchlight Meetings for Sourcing
❏ Used by Facebook/Dropbox
❏ Implications for Profit/Turnover
❏ Top Requested Channel of Engagement
❏ Resources Required:
❏ Avg Cost of Business Dinner
❏ $32.60/guest
❏ Compared to: Cost per Hire: $5,159
❏ Next Steps:
❏ Event Promotion
❏ Employees Email Candidate Resumes
❏ GE Recruiters Choose Top Picks for Dinner Invites
9. *Recycling Components
❏ Recycling Aircraft Components
❏ Aerospace/Mechanical Engineering Programs
❏ Attract and Prepare Potential Talents
❏ Research:
❏ MVCC School
❏ Practical Use
❏ A Growing Recycling Business
❏ Boeing
❏ Training Course with Clover Park Technical College
❏ Resources Required:
❏ Components from Retired Aircrafts
❏ Cooperation with Schools
❏ Next Steps:
❏ Recycle Useful Components
❏ Establish Innovation Programs in Engineering School
According to a report published by the U.S Department of Commerce in 2000 entitled “Use of the Internet”, the percentage of whites using Internet was put at 50.3, compared with 29.3 for blacks and 23.7 for Hispanics. Digital divide affects minorities who live in urban areas.
Top students emphasized they wished to have greater interactions with future employers through interesting dinners with senior executives, case competitions or tours to corporate office.
Case competitions give talent the opportunity to be intellectually challenged.
