“America and England are the two countries separated by the same language” George Bernard Shaw But here are some things that have contrast especially when it comes to their marketing design trends. The US and UK marketing designs follow a different course of action on marketing collateral design.

1. Revolutionary
US vs UK
Marketing Design
Disparities

2. America and England
George Bernard Shaw
Language
are the 2
CountriesSeparated by the same

3. Though the language is the same
the form of Design expressions
Varies

4. You will be surprised to know
59 percent of design work is
outsourced in the US and UK

5. Both UK and US marketers consider
brand identity as a top Priority
for marketing

6. But their approaches to
marketing design trends
differ

7. Let’s find What are the
things that Brits and
Americans Do
Differently

8. Legibility

9. Legibility
UK
keeps it simple to make it legible bring out legibility in complex art
US

10. Visual
Hierarchy

11. Visual
Hierarchy
UK
Big to Small A mix
US

12. Simplicity

13. Simplicity
UK
The less is more The more the better
US

14. Alignment

15. Alignment
UK
Usually on the Edge Mostly in the Center
US

16. Spacing

17. Spacing
UK
Text enjoys free space Content fits perfectly
US

18. Font

19. Font
UK
In the eye font Crisp but distant
US

20. Color
coordination

21. Color
Coordination
UK
Will not risk endangering the theme Can handle more colors
US

22. Brand
consistency

23. Brand
consistency
UK
More experimentations Follows brand consistency to the core
US

24. Visual and
verbal
Harmony

25. Visual and
verbal
Harmony
UK
Blend of designs Monochome
US

26. Plot

27. plot
UK
More action words Every inch of the story
US

28. So what kind of marketing designs will
you prefer
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