What is the reason behind the popularity of Futura? Is it because brands, such as Absolut Vodka, HP, Domino’s Pizza, Volkswagen, and Red Bull have used it? No! There is a science behind choosing the font that we tend to forego. Therefore, we thought of starting #typomania for making font choice easier for our graphic designers. Read more: http://blog.logodesignguru.com/embrace-or-reject-futura/