The simplest logo can often have the deepest meaning. You don’t need to have a flashy, colorful or complicated logo to define the essence of a company. It's often the logo with hidden messages that conveys the brand message and makes it memorable.

1. The Power Of
Subliminal
Messages
How To Integrate It In Brand Identity

2. If I were to broadcast the news “A logo died!” today,
- Everyone would jump out at me
Now, if I announced that the brand was Apple,
- It would add even more fuel to the fire.
Why?
If I were to
broadcast a
news today
A logo died!

3. Everyone would jump out at me
Why?

4. Because, it is not easy to erase what's been configured into your
brain subliminally.Because It’s not easy to
erase what's been
configured in your brain
subliminally

5. How do subliminal messages leave such a lasting impact?
How do subliminal
messages leave
such a lasting
impact?

6. Subliminal perception is the unconscious awareness of stimulus.
We know a subliminal
perception is the
unconscious awareness of
stimulus.
90 % subconscious
10 % conscious

7. And science has shown us how stimuli can trigger our reactions.
And science has shown us
how stimuli can trigger our
reactions.

8. The visual or auditory hidden messages that are embedded in design elements
(form, color, brand name and slogan ) act with the subconscious level of the
consumer to affect him.
Let’s define subliminal messages in the context
of brand design
The visual or auditory hidden messages that
are embedded in design elements act with the
subconscious level of the consumer to affect
him.

9. In this case, the
stimulus is
provided by the
subliminal
message in the
logo, and the
response is …

10. …brand…

11. …wait for it…

12. …loyalty!

13. In other words …
In other words…

14. Hidden Messages + Brand Design = Triggered Emotions
Hidden Messages
+
Brand Design
=
Triggered Emotions

15. Many brand designers don’t have a clue about
how subliminal messages affect consumer
behavior.
It is, however, easier said than done.

16. First though, let’s identity the impact of
subliminal messages.

17. 1. They create familiarity with the brand.
2. They enrich the aesthetic value of the
brand.
3. They enhance the communication and
persuasion functions of the brand.

18. If your subliminal brand
message triggers a
buying decision …
Convinces the consumer
to make a purchase
decision based on
unconscious beliefs,
then that’s a victory for
your brand.

19. The trick is to convince consumers to
buy your brand’s products and services
even though they don’t know why.

20. You can do it too!
In four easy ways. Use:
1. Form
2. Color
3. Slogan
4. Brand Name
To deliver a hidden message through your brand identity.

21. In four easy waysForm
Color
Slogan
Brand Name

22. In four easy ways
To deliver a hidden message through your
brand identity.

23. Using Form
A map in a logo that blends perfectly with a yoga
pose.

24. Because Yoga Australia personalized the logo,
and now its known across continents.
Such is the power of subliminal messages.

25. Using Color
• Take Baskin Robins for example.
• The pink color represents the number 31 which is the amount of ice
cream flavors offered by the brand.
The pink color represents the number 31
which is the amount of ice cream flavors
offered by the brand.

26. Now that the brand has a stronghold, nobody
can forget BR.
Why not?
Because the amazing 31 flavors are worth
remembering!

27. Using Brand Name
Sony VAIO integrates a complicated idea in a
simple way.
The curvy V and A actually indicate an analog
wave or a signal. The I and O represent the
binary digits, 1 and 0.

28. It’s totally out of the box,
and perfectly complementary for the business
model.
The subliminal message is crisp and clean.

29. Using Slogan
Consider LG -
The slogan goes: Life’s Good
The logo is an emoticon, a smiley face.
At first, they used the slogan with the logo.
But not anymore!

30. Can you guess why?
Because the message is now integrated
into their audience’s subconscious mind.

31. You need a logo with subliminal messages
to represent your brand,
because then,
the logo never truly dies!
So there you
go …

32. The next time you hear a logo has died, you will
know exactly what killed it.
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