Subconscious judgments about a website are made within 90 seconds in consumers’ minds and are based on visuals. Keeping this in mind, it’s crucial for web designers to develop color patterns that invite users towards their creation.
This is why, colors are a major part of any brand’s identity. Additionally, when a certain color scheme practice is prevalent, it starts to define that country. Designers need to study color coordination of brand categories, as well as research on color schemes used by any country as a whole.
In the following slides, learn the art of color choice for web design practiced in Denmark and Thailand. See how these two countries manage to grip users and online consumers with their unique color schemes to rank high among the 93% consumers who place appearance and color on top when making buying decisions.
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#LDG|#ThinkDesign
The colors of your
website must reflect
the overall vision of
your brand.
Suppose you have
a venture capital
website but your
colors are that of a
retail shop. It will be
a big turn-off for
visitors
16. @LogoDesignGuru
#LDG|#ThinkDesign
In the same way,
colors indicate the
purpose behind the
project. A black
color will shush
away your
audience, if it’s not
carefully blended
with right tone of
your brand identity