There are many benefits of SEO for both global and local startups. With all this, there are several important techniques that should be used in order to make SEO work for you. These tips are essential to study and practice as they help rank your website where you want to position it. Although there is one problem — it’s not easy and a lot of effort, time plus money is invested in this entire process. However, don’t worry. In the slides I have explained all that you need to know about SEO to get you going in the right direction

1. Exploring SEO Techniques for
Localized and Global Startups
Optimize
For Higher
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Search Engine Ranking
Your Website

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Search is the key to
unlock almost any
door of information

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It’s closely connected
to our lives

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Even if we are hungry,
we click SEARCH for
restaurants or quick
recipes – right?

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We are the most
anxious beings
who SEARCH to
get our lives
closest to
perfection –
don’t we?

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But the real question that
concerns business owners is,
“Will customers find OUR
BUSINESS in the search results?”

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David Booth, Google Authorized
Consultant and Founding partner
at Cardinal Path tells the
techniques for ranking your
website higher in search results…

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1. Use Branded URL to
promote products
and services

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2. Aim for as much
relevant backlinks as
possible

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3. Intelligently use
keywords but don’t
over use them

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4. Explore the
variations of
keywords and use
them alternatively

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5. Stay updated
about algorithm
change

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This said, you need to
optimize your web
pages first for ranking
on search engine

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This optimization process is technically called,
Search Engine Optimization (SEO)

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SEO refers to natural and
organic ranking on
relevant keywords

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Which can only be
achieved with the help
of a SEO strategy

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Utility: Does your website design meets
the need of each person?
That strategy must answer these
3 main questions:
Navigation: Can it figure out where the
users are? And can users easily
navigate to where they want to be?
Focused: Does each page contain
one logical topic understandable to
visitors?

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1- Unique Title
Once you have nailed on
the strategy, optimize
pages by including the
following in every page:
2- Meta keyword
3- Meta description
4- Internal and external links

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Because your call-to-
actions on the
website directs users
to your conversion
goals. For instance …
Be sure of what
conversions really mean
for your business?

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1. Buy your product?

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2. Share your services?

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3. Try your product?

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4. Contact business
development Lead?

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5. Or Sign up?

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Pitfalls that you must
avoid at all cost:

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1. Avoid Fanciness

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2. Don’t ignore site
loading speed

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3. Buying links

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4. Participating in link
schemes

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5. Hiring a shady SEO
who guarantees
ranking

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Get advice on search engine
optimization from experts and improve
the ranking of your website NOW!