Marketers often use gimmicks to uplift the brand. Some are pro-active around the Valentine's Day. Let's see how some proven tactics have planted the romance and reaped the profits.

1. Proven
Marketing Gimmicks
Romance to R I

2. Marketing gimmicks
have
magnetic properties

3. By virtue of that…
They operate with a
Pull strategy.

4. But..
Businesses usually
avoid it.

5. Because,
They fear the
possible..

6. RISK

7. Rejection

8. Retaliation

9. Loss

10. Valentine’s day
From Previous year’s data..
Is the 2nd biggest holiday
After
Thanksgiving.

11. 70 % of Americans
On February 14th
will give chocolate or candy
to one to three friends or
family members.

12. 89 %
would like
to receive
a card

13. And
87% would like
to receive a
handmade gift.

14. In terms of
profits
retail sales of
Valentine's Day
candy in 2016 will
be $1.1 billion .

15. Do you know what
that means?

16. It means
A window of
opportunity is
wide open.

17. Let’s take a look at the
type of campaigns that
create real engagement.

18. Ford’s Prank

19. professional stunt driver
ask men to meet her on a
blind date.
Video goes viral

20. Heineken #DateInaBox

21. Men use #DateInABox hashtag and win a surprise pre-
planned date night for their valentine.
It got a tremendous response!

22. Online Florist’s Cupidrone

23. A Cupidrone armed with a
red rose moves around the city
and looks for a target to drop the rose.
The video gets more than 13 million views and people started to
dig more about this new brand.

24. Starbucks & Match.com

25. Offered
opportunities for
singles to connect at
Starbucks
3 million members
were listed for this
coffee date.

26. Red Velvet Oreo with
animated stories

27. They created stories
about awkward
moments in animated
goofy videos for Red
Velvet Oreos
Oreo is still
remembered for that
campaign

28. Tesco matches singles

29. A social experiment
that aims to match
prospective couples by
analyzing the contents
of their shopping
baskets.
Customers became
brand loyalists

30. They were all sleek ideas
and they pulled off Nicely.

31. Would you take
the risk?
So...

32. Get Design Consultation
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