Cultural Palette of Color
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To create a global brand for clients, graphic designers must communicate with visuals in terms of colors and symbols. The phrase ‘a picture is worth a thousand words’ may now be a cliché but it remains true. There are always natural associations with shapes, symbols and colors. If a designer takes the time to get educated in terms of the client’s culture, it will be easier to bridge the differences and create a unique and universal color palette in terms of design.
