Simple tips for healthy branding and interactive marketing: Make your consumers scream for your brand.. question is how? Well you need to study popular brands and their marketing strategies. For instance, the best strategy is adapting to retention technique. The way McDonald and LG did. Another popular strategy is launching better campaigns. For instance, Coca cola "open happiness" got viral because it was a powerful idea. However, despite of getting a positive response, it is still recommended to revise these campaigns every 6 months, where new insights should be continuously flowing. Secondly, brands should provide room for personal associations to people. It is always good to incorporate an emotional element in your product that people can easily relate. For example Puma presented it's vision as, "Fair, Honest, Positive, Creative" Besides, studying market for success stories only, it is also important to see which brands failed and the reasons that failed them. In this presentation, you will find 5 unbeatable branding blunders that you must not do. Whereas, if you would scrutinize the similarities of successful brands who nailed the opportunities. you will see that all of them were different (unique), Focused and Relevant. Explore what your brand is exactly missing and then beat that hurdle. Good Luck!

2. Make your Consumers Scream
for your Brand
HOW??

3. POPULAR BRANDS

4. Popular Strategies
Of Branding
& Marketing
‘BEST’ STRATEGY ‘BETTER’
CAMPAIGNS
‘GOOD’ EMOTIONAL
ELEMENT
Adapt to retention
technique Should be revised
every 6 months and
new insights should
be continuously
flowing
Brand should provide
room for personal
associations to people
What Really Makes A Difference is DIFFERENCE

5. Brand Endorsement Failure
Secret of Fitness – PEPSI?
Are you kidding?
Taking Consumers Lightly
Hershey’s Kiss
resemblance to poop.
Backing off too soon
Considering demographics as an
unimportant variable
Bulls have different
connotations in France and
USA…
This happens when an
important fact is ignored
Doing what others are doing
Burger King became NO.3
from No. 2 in burger chain –
apparently mascot doesn’t
drive buying behavior
Esurance mascot became viral for being
racy and company freaked out, instead of
celebrating

6. Brands who nailed the
OPPORTUNITIES
T H E Y W E R E
DIFFERENT – FOCUSED – RELEVANT

7. SO WHAT YOU ARE EXACTLY MISSING
A CLEAR VISION
GOOD VIBES
INDEPENDENT SPIRIT
AWARD
INTIMATE KNOWLEDGE
FREE THINKING
‘AGONY’ ECSTASY –
Your Business Mascot
ALL ABOARD
“People care about our brand because
they feel connected to it and what we
stand for”, says Laura Klauberg, Senior
Vice President of community and brand
TED took a risk “Why pay for it when
you can get it for free online?”
Fortunately got a good response but it
wasn’t possible without taking risk

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