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User experience relates to user involvement with your brand in any way. It could be online as well as offline. This includes the environment that you provide to your audience and how you make their interaction with your brand easy and smooth. Designers invest a great amount of thought and efforts in order to increase the proficiency of UX. An excellent UX design can be created only, by providing your clients with distinct brand experience.
Ever thought how a billboard with food visuals, evokes feelings of hunger? This is because a brand connects with you and provokes you to take a decision.
Brand experience is theorized as the emotional responses triggered by brand. Feelings and sensations evoked by brand design related stimuli, forms audience perceptions and behavior. Stimuli can be brand packaging, design, identity, communications and environment.
You can provide a distinct brand experience to your customers with good user experience design. If you are an owner or marketing head of financial firm, UX design becomes even more important. Financial companies rely on customer loyalty and trust. Therefore, it is crucial for you to focus on providing distinct brand experience through exceptional UX design. If a client leaves with satisfaction that eventually guarantees profit and customer retention.
This slide share discusses visual design elements that will help your financial company to provide customers with extraordinary UX design.