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A UX Design that Creates a Branding Experience for Financial Companies

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User experience relates to user involvement with your brand in any way. It could be online as well as offline. This includes the environment that you provide to your audience and how you make their interaction with your brand easy and smooth. Designers invest a great amount of thought and efforts in order to increase the proficiency of UX. An excellent UX design can be created only, by providing your clients with distinct brand experience.

Ever thought how a billboard with food visuals, evokes feelings of hunger? This is because a brand connects with you and provokes you to take a decision.

Brand experience is theorized as the emotional responses triggered by brand. Feelings and sensations evoked by brand design related stimuli, forms audience perceptions and behavior. Stimuli can be brand packaging, design, identity, communications and environment.

You can provide a distinct brand experience to your customers with good user experience design. If you are an owner or marketing head of financial firm, UX design becomes even more important. Financial companies rely on customer loyalty and trust. Therefore, it is crucial for you to focus on providing distinct brand experience through exceptional UX design. If a client leaves with satisfaction that eventually guarantees profit and customer retention.

This slide share discusses visual design elements that will help your financial company to provide customers with extraordinary UX design.

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A UX Design that Creates a Branding Experience for Financial Companies

  1. 1. Create A Design That Sells Itself! UX DESIGN THAT CREATES A BRANDING EXPERIENCE FOR FINANCIAL COMPANIES
  2. 2. “People Ignore Designs which Ignore People” - Frank Chimero
  3. 3. Ever thought why some games fascinate you? Or why you chose an iPhone over other brands?
  4. 4. The science behind this pleasure is known as UX or User Experience.
  5. 5. Designers carefully create the user interface to provide customers with the best possible user experience.
  6. 6. “Design is not an art. It is about crafting solutions to real issues.” - Mark Boulton
  7. 7. Let’s take a closer look at the UX design of some popular financial companies
  8. 8. Amerisave Mortgage Financial company
  9. 9. The Blackstone Group Financial company
  10. 10. J.P. Morgan Financial company
  11. 11. Cincinnati Financial Corporation Financial company
  12. 12. Loews Corporation Financial company
  13. 13. Do you know what is the common thing in these financial firms?
  14. 14. They provide excellent branding experience!
  15. 15. What is brand experience? Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand- related stimuli that are part of a brand's design and identity, packaging, communications, and environments.
  16. 16. What makes your brand distinct from other brands? Brand Evaluations Brand Involvement Brand Attachment Customer Delight Brand Personality
  17. 17. Brand experience affects consumer satisfaction and loyalty both directly, and indirectly through brand personality associations.
  18. 18. If you wish to see your brand ranking, think of how you can provide your users with a distinct brand experience.
  19. 19. These visual design elements will help you create good UX design
  20. 20. Stress-Free Navigational Components Make sure your interface and information design is there to guide the user instead of confusing them.
  21. 21. Design like an Architect Design proper information paths on your website to satisfy user requirements.
  22. 22. Think like a User Instead of setting goals for your company, do it for your users.
  23. 23. User Functionality Target your customers’ needs, and see if your design is technically interactive for users.
  24. 24. Insights through Research Use techno, ethno, psychographics, or any other form of research to get customer insights. The critique will help you in sketching and re- sketching which will validate your design.
  25. 25. Product Design and Development The basics to keep in mind for development is sketch, scribble, and prototype.
  26. 26. Optimize the Interactive Design The science of interaction lies in engagement. Involve your user at every step, and talk to them.
  27. 27. TAKE AWAY Enhance user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product to get maximum user retention.
  28. 28. Evaluate the ROI of a good user experience and you would know its importance
  29. 29. Let us help you in providing your users with a better user experience FOR FURTHER ASSISTANCE CLICK HERE Share Your Opinions With Us!

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