Design thinking is not just a new buzz word without any consequence. It presents how design challenge can be simplified. To become successful designer not only have to create a design – they have to employ it effectively!
2. “The work you do to
understand people
within your design
challenge”
1
Design
Thinking
1 Empathize
3. It calls for the need to
develop human-centered
approach that takes into
account all technology
considerations along
with the human factor.
1
Empathize
4. The problems a
design thinker tries
to solve are not
their own.
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The big question is how to
empathize?
Empathize
5. To create innovative
designs, connect
with people and
seek their stories in
3 steps:
1
Empathize
Observe Engage
Listen
7. At the defining stage of
the process, it is all
about bringing clarity
and establishing focus
on the design. This will
help you explore more
ideas quickly.
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Define
8. It is an explicit
expression of a
problem, a design
thinker intends to
express.
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Define
The big question is how to
express?
9. To define the problem
statement of the brief,
articulate a point of
view with these 3
elements:
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Define
User Need
Insight
10. “It is a process of idea
generation that starts
from concepts and goes
to outcomes”
1
Design
Thinking
Ideate
3
11. Coming up with a chic idea
is easy but ideation
requires the broadest range
of ideas. To ideate
solutions, the design team
harnesses one of the
multitude of art and design
movements or paradigms.
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Ideate
12. The question is what are the
techniques for ideation?
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Ideate
Ideation is about pushing
for a widest possible range
of ideas that are open to
you and that can be
executed.
13. 1
Ideate
The techniques require
building around a selected
concept or idea in a way
that you give voice to your
imagination or creativity.
There are 3 ways to do this.
Sketching
bodystorming
mindmapping
15. 1
Prototype
It is an iterative
generation of artifacts
intended to answer
questions that get you
closer to your final
solution. The trick is to
keep sailing steady!
16. 1
Prototype
Just like a picture is
worth a thousand words,
a prototype is worth a
thousand picture.
It’s only a question of how a
prototype should look like?
17. 1
Prototype
A prototype should look
exactly like your idea on
paper. The closer your
prototype is the better will
be the design solution.
This is how it should look
like.
Crisp Clear
Focused
19. 1
Select
The winning design is
the one that closely
meets the design brief,
or at least cover a
significant part of it. If
it covers both than
that is an additional
bonus.
20. 1
Select
A designer may
advance with what he
thinks are the best
design solutions to the
client, but client has an
eye on their business.
So how can you show what the
client wants to see?
21. 1
Select
Make the selection
process evident for
your client. Present
your choice in a way
that it gets approved.
So you have to make
it:
prominent convincing
unique
25. 1
Implement
It begins with the
testing and analysis of
the completed design.
Basically, it’s an
iterative process that
must be:
tested measured
reflected
27. 1
Feedback
It is an open ended
communication
between the client and
designer at which the
measure and identify
whether or not to
continue with the
selected design.
28. 1
Feedback
This is the learning
phase to pick
inadequacies in the brief
or lack of understanding
of key points.
The question is how to identify
the key points?
29. 1
Feedback
Sit together and
deduce what aids the
feedback process and
how to strengthen the
relationship with the
client. These 3 tips will
work:
Dialogue Reiterate
Enhance