Aaron Sawtisky, Director of Product Marketing, walks through the setup and creation of Workflows in our new campaign builder.

1. Getting Started with Workflows

2. Localytics Team
Aaron Sawitsky
Director, Product Marketing
Marc Tollin
Senior Product Manager

3. Agenda
● A Brief Recap of Workflows
● App Groups & Event Mapping
● Creating Your First Workflow
● Campaign Ideas
● What’s Next?
● Q&A

4. A Brief Recap of Workflows

5. Workflows allows
you to:
• Trigger messages
based on user
behavior
• Join data and
send a message
to multiple apps
• Chain messages

6. Prerequisites
For Using
Workflows
● Your Localytics contract must include a subscription
for Enterprise Push or Enterprise Marketing
● Only users who have their org-level permissions set
to Admin or Creator can access App Group and Event
Mapping settings
● You must have Owner or Marketer app-level
permissions to build a Workflow

7. App Groups & Event Mapping

8. App Groups let you include multiple apps in a
Workflow

9. Event Mapping lets you tell Localytics which
events in your apps mean the same thing

10. Demonstration

11. Use Cases

12. did not did
did not did
Abandoned
Cart
Added to Cart
Checkout
Checkout

13. Onboarding
did not did
did not did
Onboarding
App Opened
App Login
App Login

14. Onboarding
did not did
did not did
Upsell
App Opened

15. What’s Next?

16. Profiles in Entry Criteria

17. Campaign Performance Reporting

18. Support for Liquid Templating

19. In-App Messages

20. Questions?