SlideShare ist ein Scribd-Unternehmen logo
1 von 45
Downloaden Sie, um offline zu lesen
12
MOBILEAPPMARKETING
TIPS
TRICKS
& best practices
PRESENTED BY
AT
WE HELP FOLKS
BECOME BETTER
APP MARKETERS	
  
By helping them understand their audience
and promote their app!
TODAY,
WE’RE GIVING YOU THE
STEPS TO APP STARDOM
We’ll show you how to:
Ø  Delight customers (not annoy them)
Ø  Try new strategies (and repeat what’s working well)
Ø  Use your data (for better targeting and insight)
	
  
	
  
READY? LET’S GO!
Know your
AUDIENCE
1
[and where they come from ]
YOUR
SOURCES
COMPARE 	
  
HIGHEST
SEE WHO DRIVES USERS
loyalty
LTV[ LIFE TIME VALUE ]
OVER TIME
WITH THE
	
  
&
FOCUS ON THOSE
SOURCES
MEASURE
the right
METRICS
2
Measure for MOBILE
Ø  SESSIONS
Ø  SESSION INTERVAL
Ø  TIME IN APP
One uninterrupted period of interaction in which a user is actively
using your app, counted from app open to app close
The amount of time between a user’s 1st and 2nd session with your app
How long a user spends in your app across a given period of time
Ø  USERS
The number of people who use your app
with these 8 app elements to track
Measure for MOBILE
Ø  LIFE TIME VALUE
Ø  RETENTION
How much each app user is worth across his or her lifetime
The percent of users who return to your app after their first visit
Ø  SCREEN FLOW
Ø  ACQUISITION
The number of users who download and install your app from a certain
source (eg organic search, paid ads, in-app referrals)
Allows you to visualize the typical user path within your app,
tracking exits by screen, flow paths between screens, etc
Don’t be afraid to
3
EXPERIMENT
new
APPS
ARE A
BRAVE
WORLD
new
APPS
ARE A
BRAVE
WORLD
EXPERIMENT with…
Ø AUDIENCES: Try appealing to different
target audiences.
Ø CONTENT: Try different formats and styles
of content.
Ø MESSAGING: Try different CTAs,
experiment with emoticons, etc.
Ø BUTTONS: Try different styles and colors
for buttons in your in-app messages.
Ø EMAIL: Try different email subject lines and
incentives to lure new app users.
new
APPS
ARE A
BRAVE
WORLD
TEST
MULTIPLE
VERSIONS
AND SEE WHAT
PERFORMS BEST
A/B TEST
new
APPS
ARE A
BRAVE
WORLD
Try new stuff
See what happens
&
&
Track results
USE
DATA-DRIVEN
best practices
4
Learn the best messaging word length, the
top time of day, and punctuation to use!
Click
to read!
SECURE
5
THE
	
  
OPT-IN
push message
Get users to
OPT-IN
so that you can
with them
engage
Get users to
OPT-IN
so that you can
with them
Not sure how?
Read our post on how to get app users to opt-in!
click
to
read!
engage
push messages
6
CREATE TARGETED	
  
BROADCAST
MESSAGES
IRRITATE USERS
(they go out to all
of your app users)
INSTEAD, CREATE
targeted
PUSH MESSAGES
which speak to
unique
app users
personalizeBASED ON
FEATURES LIKE:
YOU CAN EVEN
MESSAGES
- time zone
- location
- behavior
- app usage
- device
& much more!
personalizeBASED ON
FEATURES LIKE:
YOU CAN EVEN
MESSAGES
- time zone
- location
- behavior
- app usage
- device
& much more!
THIS HELPS YOU
TARGET THE
FOR EVERY
MESSAGE
PERFECT
AUDIENCE
promote
RELEVANT
OFFERS
7
delight
USERS
WITH OFFERS
THAT MATCH THEIR
learn
from
previous
behaviors
PREFERENCES
& BEHAVIOR
Don’t forget
CALLS-TO-ACTION
8
next steps
TELL USERS WHAT
TO TAKE
	
  
next steps
TELL USERS WHAT
killer
CTA
TO TAKE
	
  
[CALL-TO-ACTION]
DON’T UNDERESTIMATE THE9
POWER	
  
OF
in-app messaging
IN-APP
MESSAGING
CAN BE USED TO:
¤ Provide app users with exclusive coupons
	
  
¤ Notify users about new features
	
  
¤ Get users to upgrade to new app versions
	
  
USE
EMAIL
TO engage ACROSS channels
10
Emails	
  can be used to tell subscribers about
your app (and encourage them to download it)
Deep link to your app’s download page
11 NET
PROMOTER
SCORE
USE
Find your fans
TO
FIND THE FOLKS WHO
LOVE YOU
THEN SEND THEM TO
review your app
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters
detractors
passives
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters
detractors
passives
SEND THESE PEOPLE
TO THE
APP STORE
TO REVIEW YOUR APP!
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters
detractors
passives
detractors
passives
NOT
THESE PEOPLE!
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters
detractors
passives
detractors
passives
HOWEVER…
You should still ask
these people for
feedback – they
can help you
improve!
track
CHURN RISKS
12
AND
	
  
CONVERSION OPPORTUNITIES
With predictive app marketing…
YOU
CAN IDENTIFY
When	
  a	
  user	
  is	
  about	
  to	
  
	
  CHURN	
  OR	
  convert
With that info, you can
Create	
  	
  	
  personalized	
  	
  campaigns
to PUSH	
  users in the
RIGHT
DIRECTION
WELL,
THAT’S ALL FOLKS!
THANKS FOR WATCHING
	
  
WE HOPE YOU LEARNED SOMETHING NEW
FOR MORE
MOBILE APP MARKETING
TIPS & TRICKS
CHECK OUT
Click to visit our app marketing blog!

Weitere ähnliche Inhalte

Mehr von Localytics

What are Push Notifications?
What are Push Notifications?What are Push Notifications?
What are Push Notifications?Localytics
 
What Does Good Mobile App Onboarding Look Like?
What Does Good Mobile App Onboarding Look Like?What Does Good Mobile App Onboarding Look Like?
What Does Good Mobile App Onboarding Look Like?Localytics
 
Localytics Webinar: Direct Access
Localytics Webinar: Direct Access Localytics Webinar: Direct Access
Localytics Webinar: Direct Access Localytics
 
Webinar: How to Use Rich Push
Webinar: How to Use Rich PushWebinar: How to Use Rich Push
Webinar: How to Use Rich PushLocalytics
 
Webinar: Getting the Most Out of True Impact 2.0
Webinar: Getting the Most Out of True Impact 2.0Webinar: Getting the Most Out of True Impact 2.0
Webinar: Getting the Most Out of True Impact 2.0Localytics
 
The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 Localytics
 
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptx
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics Customer Webinars - Remarketing and Uninstall Tracking .pptx
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics
 
S.C. Moatti Presents: Increase Conversions by 18x with Mobile
S.C. Moatti Presents: Increase Conversions by 18x with MobileS.C. Moatti Presents: Increase Conversions by 18x with Mobile
S.C. Moatti Presents: Increase Conversions by 18x with MobileLocalytics
 
How To Overcome The Mobile Engagement Crisis Webinar
How To Overcome The Mobile Engagement Crisis Webinar How To Overcome The Mobile Engagement Crisis Webinar
How To Overcome The Mobile Engagement Crisis Webinar Localytics
 
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
 
Mobile Engagement: Opportunity or Crisis?
Mobile Engagement: Opportunity or Crisis?Mobile Engagement: Opportunity or Crisis?
Mobile Engagement: Opportunity or Crisis?Localytics
 
The Anatomy of a Perfect Push Message
The Anatomy of a Perfect Push MessageThe Anatomy of a Perfect Push Message
The Anatomy of a Perfect Push MessageLocalytics
 
Do's & Don'ts of Stellar Push & In-App Marketing Campaigns
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsDo's & Don'ts of Stellar Push & In-App Marketing Campaigns
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
 
8 Ways to Personalize Your App (in Under 30 Minutes)
8 Ways to Personalize Your App (in Under 30 Minutes)8 Ways to Personalize Your App (in Under 30 Minutes)
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
 
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
 
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
 
Localytics ENGAGE - Preempting Customer Churn
Localytics ENGAGE - Preempting Customer ChurnLocalytics ENGAGE - Preempting Customer Churn
Localytics ENGAGE - Preempting Customer ChurnLocalytics
 
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your Users
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics ENGAGE - No-Fail Strategies for Activating & Onboarding your Users
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
 
Localytics ENGAGE - The Future of Engagement
Localytics ENGAGE - The Future of EngagementLocalytics ENGAGE - The Future of Engagement
Localytics ENGAGE - The Future of EngagementLocalytics
 
Localytics ENGAGE Opening Keynote with Raj Aggarwal
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics ENGAGE Opening Keynote with Raj Aggarwal
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
 

Mehr von Localytics (20)

What are Push Notifications?
What are Push Notifications?What are Push Notifications?
What are Push Notifications?
 
What Does Good Mobile App Onboarding Look Like?
What Does Good Mobile App Onboarding Look Like?What Does Good Mobile App Onboarding Look Like?
What Does Good Mobile App Onboarding Look Like?
 
Localytics Webinar: Direct Access
Localytics Webinar: Direct Access Localytics Webinar: Direct Access
Localytics Webinar: Direct Access
 
Webinar: How to Use Rich Push
Webinar: How to Use Rich PushWebinar: How to Use Rich Push
Webinar: How to Use Rich Push
 
Webinar: Getting the Most Out of True Impact 2.0
Webinar: Getting the Most Out of True Impact 2.0Webinar: Getting the Most Out of True Impact 2.0
Webinar: Getting the Most Out of True Impact 2.0
 
The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016
 
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptx
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics Customer Webinars - Remarketing and Uninstall Tracking .pptx
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptx
 
S.C. Moatti Presents: Increase Conversions by 18x with Mobile
S.C. Moatti Presents: Increase Conversions by 18x with MobileS.C. Moatti Presents: Increase Conversions by 18x with Mobile
S.C. Moatti Presents: Increase Conversions by 18x with Mobile
 
How To Overcome The Mobile Engagement Crisis Webinar
How To Overcome The Mobile Engagement Crisis Webinar How To Overcome The Mobile Engagement Crisis Webinar
How To Overcome The Mobile Engagement Crisis Webinar
 
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...
 
Mobile Engagement: Opportunity or Crisis?
Mobile Engagement: Opportunity or Crisis?Mobile Engagement: Opportunity or Crisis?
Mobile Engagement: Opportunity or Crisis?
 
The Anatomy of a Perfect Push Message
The Anatomy of a Perfect Push MessageThe Anatomy of a Perfect Push Message
The Anatomy of a Perfect Push Message
 
Do's & Don'ts of Stellar Push & In-App Marketing Campaigns
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsDo's & Don'ts of Stellar Push & In-App Marketing Campaigns
Do's & Don'ts of Stellar Push & In-App Marketing Campaigns
 
8 Ways to Personalize Your App (in Under 30 Minutes)
8 Ways to Personalize Your App (in Under 30 Minutes)8 Ways to Personalize Your App (in Under 30 Minutes)
8 Ways to Personalize Your App (in Under 30 Minutes)
 
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...
 
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...
 
Localytics ENGAGE - Preempting Customer Churn
Localytics ENGAGE - Preempting Customer ChurnLocalytics ENGAGE - Preempting Customer Churn
Localytics ENGAGE - Preempting Customer Churn
 
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your Users
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics ENGAGE - No-Fail Strategies for Activating & Onboarding your Users
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your Users
 
Localytics ENGAGE - The Future of Engagement
Localytics ENGAGE - The Future of EngagementLocalytics ENGAGE - The Future of Engagement
Localytics ENGAGE - The Future of Engagement
 
Localytics ENGAGE Opening Keynote with Raj Aggarwal
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics ENGAGE Opening Keynote with Raj Aggarwal
Localytics ENGAGE Opening Keynote with Raj Aggarwal
 

12 Mobile App Marketing Tips, Tricks, and Best Practices