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12
MOBILEAPPMARKETING
TIPS
TRICKS
& best practices
PRESENTED BY
AT
WE HELP FOLKS
BECOME BETTER
APP MARKETERS	
  
By helping them understand their audience
and promote their app!
TODAY,
WE’RE GIVING YOU THE
STEPS TO APP STARDOM
We’ll show you how to:
Ø  Delight customers (not annoy them)
Ø  Try new...
Know your
AUDIENCE
1
[and where they come from ]
YOUR
SOURCES
COMPARE 	
  
HIGHEST
SEE WHO DRIVES USERS
loyalty
LTV[ LIFE TIME VALUE ]
OVER TIME
WITH THE
	
  
&
FOCUS ON THOSE
SOURCES
MEASURE
the right
METRICS
2
Measure for MOBILE
Ø  SESSIONS
Ø  SESSION INTERVAL
Ø  TIME IN APP
One uninterrupted period of interaction in which a us...
Measure for MOBILE
Ø  LIFE TIME VALUE
Ø  RETENTION
How much each app user is worth across his or her lifetime
The percen...
Don’t be afraid to
3
EXPERIMENT
new
APPS
ARE A
BRAVE
WORLD
new
APPS
ARE A
BRAVE
WORLD
EXPERIMENT with…
Ø AUDIENCES: Try appealing to different
target audiences.
Ø CONTENT: Try diffe...
new
APPS
ARE A
BRAVE
WORLD
TEST
MULTIPLE
VERSIONS
AND SEE WHAT
PERFORMS BEST
A/B TEST
new
APPS
ARE A
BRAVE
WORLD
Try new stuff
See what happens
&
&
Track results
USE
DATA-DRIVEN
best practices
4
Learn the best messaging word length, the
top time of day, and punctuation to use!
Click
to read!
SECURE
5
THE
	
  
OPT-IN
push message
Get users to
OPT-IN
so that you can
with them
engage
Get users to
OPT-IN
so that you can
with them
Not sure how?
Read our post on how to get app users to opt-in!
click
to
read...
push messages
6
CREATE TARGETED	
  
BROADCAST
MESSAGES
IRRITATE USERS
(they go out to all
of your app users)
INSTEAD, CREATE
targeted
PUSH MESSAGES
which speak to
unique
app users
personalizeBASED ON
FEATURES LIKE:
YOU CAN EVEN
MESSAGES
- time zone
- location
- behavior
- app usage
- device
& much mor...
personalizeBASED ON
FEATURES LIKE:
YOU CAN EVEN
MESSAGES
- time zone
- location
- behavior
- app usage
- device
& much mor...
promote
RELEVANT
OFFERS
7
delight
USERS
WITH OFFERS
THAT MATCH THEIR
learn
from
previous
behaviors
PREFERENCES
& BEHAVIOR
Don’t forget
CALLS-TO-ACTION
8
next steps
TELL USERS WHAT
TO TAKE
	
  
next steps
TELL USERS WHAT
killer
CTA
TO TAKE
	
  
[CALL-TO-ACTION]
DON’T UNDERESTIMATE THE9
POWER	
  
OF
in-app messaging
IN-APP
MESSAGING
CAN BE USED TO:
¤ Provide app users with exclusive coupons
	
  
¤ Notify users about new features
	
  
...
USE
EMAIL
TO engage ACROSS channels
10
Emails	
  can be used to tell subscribers about
your app (and encourage them to download it)
Deep link to your app’s downl...
11 NET
PROMOTER
SCORE
USE
Find your fans
TO
FIND THE FOLKS WHO
LOVE YOU
THEN SEND THEM TO
review your app
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters...
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters...
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters...
Ask users how much they like you
on a scale of
1
If they rate you…
7-8	
  
0-6	
  
10	
  
9-10	
  
then they are
promoters...
track
CHURN RISKS
12
AND
	
  
CONVERSION OPPORTUNITIES
With predictive app marketing…
YOU
CAN IDENTIFY
When	
  a	
  user	
  is	
  about	
  to	
  
	
  CHURN	
  OR	
  convert
With that info, you can
Create	
  	
  	
  personalized	
  	
  campaigns
to PUSH	
  users in the
RIGHT
DIRECTION
WELL,
THAT’S ALL FOLKS!
THANKS FOR WATCHING
	
  
WE HOPE YOU LEARNED SOMETHING NEW
FOR MORE
MOBILE APP MARKETING
TIPS & TRICKS
CHECK OUT
Click to visit our app marketing blog!
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12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 1 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 2 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 3 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 4 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 5 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 6 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 7 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 8 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 9 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 10 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 11 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 12 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 13 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 14 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 15 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 16 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 17 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 18 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 19 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 20 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 21 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 22 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 23 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 24 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 25 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 26 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 27 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 28 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 29 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 30 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 31 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 32 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 33 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 34 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 35 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 36 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 37 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 38 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 39 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 40 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 41 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 42 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 43 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 44 12 Mobile App Marketing Tips, Tricks, and Best Practices Slide 45
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We're sharing the ultimate list of mobile app marketing best practices to help you win in the world of app marketing!

This presentation is packed with the tips, tricks, and tools you need to be successful and make the most of your awesome mobile app!

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12 Mobile App Marketing Tips, Tricks, and Best Practices

  1. 12 MOBILEAPPMARKETING TIPS TRICKS & best practices PRESENTED BY
  2. AT WE HELP FOLKS BECOME BETTER APP MARKETERS   By helping them understand their audience and promote their app!
  3. TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Ø  Delight customers (not annoy them) Ø  Try new strategies (and repeat what’s working well) Ø  Use your data (for better targeting and insight)     READY? LET’S GO!
  4. Know your AUDIENCE 1 [and where they come from ]
  5. YOUR SOURCES COMPARE  
  6. HIGHEST SEE WHO DRIVES USERS loyalty LTV[ LIFE TIME VALUE ] OVER TIME WITH THE   &
  7. FOCUS ON THOSE SOURCES
  8. MEASURE the right METRICS 2
  9. Measure for MOBILE Ø  SESSIONS Ø  SESSION INTERVAL Ø  TIME IN APP One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close The amount of time between a user’s 1st and 2nd session with your app How long a user spends in your app across a given period of time Ø  USERS The number of people who use your app with these 8 app elements to track
  10. Measure for MOBILE Ø  LIFE TIME VALUE Ø  RETENTION How much each app user is worth across his or her lifetime The percent of users who return to your app after their first visit Ø  SCREEN FLOW Ø  ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Allows you to visualize the typical user path within your app, tracking exits by screen, flow paths between screens, etc
  11. Don’t be afraid to 3 EXPERIMENT
  12. new APPS ARE A BRAVE WORLD
  13. new APPS ARE A BRAVE WORLD EXPERIMENT with… Ø AUDIENCES: Try appealing to different target audiences. Ø CONTENT: Try different formats and styles of content. Ø MESSAGING: Try different CTAs, experiment with emoticons, etc. Ø BUTTONS: Try different styles and colors for buttons in your in-app messages. Ø EMAIL: Try different email subject lines and incentives to lure new app users.
  14. new APPS ARE A BRAVE WORLD TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST A/B TEST
  15. new APPS ARE A BRAVE WORLD Try new stuff See what happens & & Track results
  16. USE DATA-DRIVEN best practices 4
  17. Learn the best messaging word length, the top time of day, and punctuation to use! Click to read!
  18. SECURE 5 THE   OPT-IN push message
  19. Get users to OPT-IN so that you can with them engage
  20. Get users to OPT-IN so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read! engage
  21. push messages 6 CREATE TARGETED  
  22. BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)
  23. INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users
  24. personalizeBASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more!
  25. personalizeBASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more! THIS HELPS YOU TARGET THE FOR EVERY MESSAGE PERFECT AUDIENCE
  26. promote RELEVANT OFFERS 7
  27. delight USERS WITH OFFERS THAT MATCH THEIR learn from previous behaviors PREFERENCES & BEHAVIOR
  28. Don’t forget CALLS-TO-ACTION 8
  29. next steps TELL USERS WHAT TO TAKE  
  30. next steps TELL USERS WHAT killer CTA TO TAKE   [CALL-TO-ACTION]
  31. DON’T UNDERESTIMATE THE9 POWER   OF in-app messaging
  32. IN-APP MESSAGING CAN BE USED TO: ¤ Provide app users with exclusive coupons   ¤ Notify users about new features   ¤ Get users to upgrade to new app versions  
  33. USE EMAIL TO engage ACROSS channels 10
  34. Emails  can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page
  35. 11 NET PROMOTER SCORE USE Find your fans TO
  36. FIND THE FOLKS WHO LOVE YOU THEN SEND THEM TO review your app
  37. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives
  38. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives SEND THESE PEOPLE TO THE APP STORE TO REVIEW YOUR APP!
  39. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives NOT THESE PEOPLE!
  40. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives HOWEVER… You should still ask these people for feedback – they can help you improve!
  41. track CHURN RISKS 12 AND   CONVERSION OPPORTUNITIES
  42. With predictive app marketing… YOU CAN IDENTIFY When  a  user  is  about  to    CHURN  OR  convert
  43. With that info, you can Create      personalized    campaigns to PUSH  users in the RIGHT DIRECTION
  44. WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING   WE HOPE YOU LEARNED SOMETHING NEW
  45. FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog!
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We're sharing the ultimate list of mobile app marketing best practices to help you win in the world of app marketing! This presentation is packed with the tips, tricks, and tools you need to be successful and make the most of your awesome mobile app!

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