Role of social media marketing in digital marketing.pdf
Intro to the London Startup Comm 01.2015
1. LIZ ELFMAN, HEAD OF LONDON MARKETING
GENERAL ASSEMBLY
INTRO TO THE LONDON
STARTUP COMMUNITY
2. INTRO TO THE LONDON STARTUP COMMUNITY
WELCOME!
LIZ ELFMAN
!
MARKETING,
GENERAL ASSEMBLY
!
@LIZELFMAN
!
LIZELFMAN@GENERALASSEMB.LY
3. INTRO TO THE LONDON STARTUP COMMUNITY
AGENDA
FACTS AND FIGURES
STARTUPS YOU NEED TO KNOW
VCS, ANGELS, MEDIA
ACCELERATORS, INCUBATORS, CO-WORKING SPACES
NETWORKING EVENTS
NEED A JOB?
IN SUMMARY…
SYNC UP WITH LONDON
Q&A
!
4. INTRO TO THE LONDON STARTUP COMMUNITY
FACTS AND FIGURES
5. INTRO TO THE LONDON STARTUP COMMUNITY
FACTS AND FIGURES
‣ LONDON IS THE THIRD LARGEST TECH CLUSTER IN THE WORLD, BUT SV AND NYC HAVE MORE COMPANIES IN THE “SCALE”
STAGE
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‣ NEW YORK CITY HAS ALMOST DOUBLE THE AMOUNT OF FEMALE FOUNDERS COMPARED TO SILICON VALLEY AND LONDON (20
PERCENT FEMALE VS 10 PERCENT FEMALE, RESPECTIVELY)
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‣ LONDON AND NYC OUTSOURCE 34% MORE OF THEIR PRODUCT DEVELOPMENT THAN DOES SILCON VALLEY
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‣ SILICON VALLEY ENTREPRENEURS ARE 13 PERCENT MORE LIKELY TO TACKLE NEW MARKETS THAN LONDON ENTREPRENEURS.
LONDON ENTREPRENEURS ARE 21 PERCENT MORE LIKELY THAN ENTREPRENEURS IN SILICON VALLEY TO TACKLE EXISTING
MARKETS WITH BETTER PRODUCTS.
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‣ THE AVERAGE AGE OF FOUNDERS IN ALL THREE ECOSYSTEMS IS ABOUT THE SAME, WITH AN AGGREGATE AVERAGE OF 33.5[*1]
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6. INTRO TO THE LONDON STARTUP COMMUNITY
FACTS AND FIGURES
‣ EQUITY FINANCING FOR VENTURE-BACKED TECH COMPANIES IN LONDON HIT $1.4 BILLION IN 2014, DOUBLING THE
AMOUNT IT RAISED LAST YEAR. BUT THAT STILL FALLS BEHIND THE $22 BILLION INVESTED IN SILICON VALLEY,
AND THE $1.7 BILLION INVESTED IN NEW YORK-BASED COMPANIES IN JUST THE THIRD QUARTER ALONE. [*2]
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7. INTRO TO THE LONDON STARTUP COMMUNITY
STARTUPS YOU NEED TO KNOW
‣ LONDON’S BIG EXITS:
KING.COM - $7.1 BILLION IPO, 2014
JUSTEAT - $2.44 BILLION IPO, 2014
DEEPMIND - $ 400 MILLION, SOLD TO GOOGLE, 2014
LOVEFILM.COM - $317 MILLION, SOLD TO AMAZON, 2011
TWEETDECK - $40 MILLION, SOLD TO TWITTER, 2011
BETFAIR - $2.48 BILLION IPO, 2010
BEBO - $850 MILLION, SOLD TO AOL, 2008
LAST.FM - $280 MILLION, SOLD TO CBS, 2007
8. INTRO TO THE LONDON STARTUP COMMUNITY
STARTUPS YOU NEED TO KNOW
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9. INTRO TO THE LONDON STARTUP COMMUNITY
STARTUPS YOU NEED TO KNOW
‣ US < > LONDON
10. INTRO TO THE LONDON STARTUP COMMUNITY
STARTUPS YOU NEED TO KNOW
‣ LONDON’S TOP STARTUP SECTORS:
‣ FINTECH
‣ LONDON HAS MORE FINTECH STARTUPS THAN ANYWHERE IN EUROPE
‣ LEVEL 39, BARCLAY’S FINTECH ACCELERATOR
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‣ FASHION / E-COMMERCE
‣ NEW YORK AND LONDON, NOT SILICON VALLEY, COMPETE FOR THE TOP SPOT FOR STARTUP FASHION[*4]
‣ UNIVERSAL SHOPPING CARTS, DISCOVERY, AND DATA (LYST, SILKFRED, EDITD)
‣ PURCHASE / RENTAL PLATFORMS (COVETIQUE, GIRL MEETS DRESS)
11. INTRO TO THE LONDON STARTUP COMMUNITY
STARTUPS YOU NEED TO KNOW
‣WHAT IS TECH CITY?
“ANCHORED IN SHOREDITCH, WE’VE GROWN INTO AN ORGANISATION WHICH
DELIVERS PROGRAMMES FOCUSED ON ACCELERATING THE GROWTH OF DIGITAL
BUSINESSES, IN LONDON AND CITIES ACROSS THE UK, AT ALL STAGES OF THEIR
DEVELOPMENT. EXAMPLES INCLUDE FUTURE FIFTY, DIGITAL BUSINESS ACADEMY
AND THE INTERNET OF THINGS LAUNCH PAD.
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A PUBLICLY FUNDED ORGANISATION WITH A PRIVATE SECTOR MENTALITY, WE ALSO
PROVIDE A VOICE OF ADVOCACY FOR DIGITAL ENTREPRENEURS. WE FEED BACK OUR
FINDINGS TO POLICY-MAKERS TO INFLUENCE CHANGE AND WE ARE DEDICATED TO
FOSTERING THE RIGHT CONDITIONS TO START, GROW AND SCALE A DIGITAL
BUSINESS IN THE UK. WE AIM TO MAKE LIFE BETTER FOR DIGITAL
ENTREPRENEURS.” [*5]
12. INTRO TO THE LONDON STARTUP COMMUNITY
WHO’S WHO
ROHAN SILVA
CO- FOUNDER AT SECOND HOME, HUBBLE,
FORMER SENIOR POLICY ADVISOR ON
TECHNOLOGY TO THE PRIME MINISTER
DEBORAH RIPPOL
DIRECTOR AT UP GLOBAL, COMMUNITY LEAD AT
WEWORK SOUTH BANK
GERARD GRECH
CEO, TECH CITY
FORMER SENIOR DIRECTOR AT BLACKBERRY
EZE VIDRA
HEAD OF CAMPUS LONDON, PARTNER AT
GOOGLE VENTURES
13. INTRO TO THE LONDON STARTUP COMMUNITY
WHO’S WHO
ERIC VAN DER KLEIJ
HEAD OF LEVEL 39, FORMER HEAD OF TECH
CITY
BENJAMIN SOUTHWORTH
COFOUNDER OF 3BEARDS, FORMER DEPUTY
CEO OF TECH CITY
HUSSEIN KANJI
PARTNER, HOXTON VENTURES
14. INTRO TO THE LONDON STARTUP COMMUNITY
INVESTORS TO KNOW
EILEEN BURBIDGE
PASSION CAPITAL
SHERRY COUTU
VARIOUS
BRENT HOBERMAN
PROFOUNDERS CAPITAL
15. INTRO TO THE LONDON STARTUP COMMUNITY
VCS, ANGELS, MEDIA
‣ VENTURE CAPITAL:
‣ INDEX VENTURES
‣ ACCEL PARTNERS
‣ GOOGLE VENTURES
‣ BALDERTON CAPITAL
‣ DJF ESPIRIT
‣ ATOMICO
‣ PASSION CAPITAL
‣ HOXTON VENTURES
‣ CONNECT VENTURES
‣ WELLINGTON PARTNERS
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‣ EDEN VENTURES
‣ PROFOUNDERS CAPITAL
‣ NOTION CAPITAL
‣ PENTECH VENTURES
‣ PLAYFAIR CAPITAL
16. INTRO TO THE LONDON STARTUP COMMUNITY
EQUITY CROWDFUNDING AND LOANS
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‣ EQUITY CROWDFUNDING
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‣ LOANS
17. INTRO TO THE LONDON STARTUP COMMUNITY
TECH MEDIA
@MIKEBUTCHER - @TECHCRUNCH
@ZEE - FORMERLY @THENEXTWEB
@CHARLESARTHUR - FREELANCE, FORMER @GUARDIANTECH
@JACKSCHOFIELD - FORMER @GUARDIANTECH
@ALEXWOODCREATES - EDITOR @TECHCITYNEWS
@ BENJROONEY - FOUNDER @ INFORMILOMEDIA, FORMER WSJ
@MARTHALANEFOX - NUMEROUS DIGITAL PROJECTS
@HKANJI - OF @HOXTONVENTURES
@SHANERICHMOND - FORMER @TELEGRAPHTECH
@HAMLESH - INVESTOR
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18. INTRO TO THE LONDON STARTUP COMMUNITY
TECH MEDIA
@INGRIDLUDEN - @TECHCRUNCH
@ROBINWAUTERS - FOUNDER @TECH_EU
@JEMIMAKISS - TECH EDITOR @GUARDIAN
@OLIVIA_SOLON - TECH EDITOR @DAILYMIRROR
@IROWAN - EDITOR @WIREDUK
@MARTINSFP - @THENEXTWEB
@BBCRORYJ - TECH EDITOR @BBC
@HANNAHKUCHLER - SF CORRESPONDANT @FT
@STUARTDREDGE - MUSIC, APPS, AND TECH @GUARDIAN
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19. INTRO TO THE LONDON STARTUP COMMUNITY
INCUBATORS AND ACCELERATORS
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‣ MICROSOFT VENTURES
‣ VIRGIN STARTUP
‣ OXYGEN ACCELERATOR
‣ WAYRA UK
‣ SEEDCAMP
‣ TECHSTARS
‣ ENTREPRENEUR FIRST
‣ COLLIDER.IO
‣ MASSCHALLENGE
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‣ BARCLAYS ACCELERATOR (FINTECH)
‣ STARTUP BOOTCAMP (FINTECH IN LONDON)
‣ HEALTHBOX (HEALTH)
‣ BETHNAL GREEN VENTURES (SOCIAL)
‣ THE BAKERY (AD-TECH)
‣ BBC WORLD-WIDE LABS (MEDIA)
20. INTRO TO THE LONDON STARTUP COMMUNITY
COWORKING SPACES!
‣ WEWORK
‣ RUNWAY EAST
‣ TECHHUB
‣ GOOGLE CAMPUS
‣ RAINMAKING LOFT
‣ WHITE BEAR YARD
‣ WARNER YARD
‣ THE SOHO COLLECTIVE
‣ CENTRAL WORKING
‣ THE TRAMPERY
‣ THE CUBE
‣ THE HUB / IMPACT HUB
‣ INNOVATION WAREHOUSE
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21. INTRO TO THE LONDON STARTUP COMMUNITY
NETWORKING EVENTS
22. INTRO TO THE LONDON STARTUP COMMUNITY
NETWORKING EVENTS
‣ STARTUP GRIND
‣ DON’T PITCH ME BRO
‣ GLUG LONDON - DESIGN AND CREATIVE
‣ CREATIVE BYTES
‣ DESIGN + BANTER - DESIGN
‣ LONDON TECHNOLOGY WEEK
‣ HACKER NEWS LONDON
‣ STARTUP WEEKEND
‣ SILICON DRINKABOUT
‣ MEETUPS
‣ SILICON CHRISTMAS
‣ MIKE BUTCHER’S STARTUP EVENTS LIST [*6]
23. INTRO TO THE LONDON STARTUP COMMUNITY
NEED A JOB?
!
‣ ESCAPE THE CITY - YOUR BEST FRIEND!
‣ UNICORN HUNT
‣ SILICON MILK ROUNDABOUT
‣ TECH CITY JOBS
‣ WORK IN STARTUPS
‣ 3 BEARDS
‣ DREAMSTAKE SKILLSWAP
‣ HIRE MY FRIEND
‣ JOBPAGE
‣ ENTERNSHIPS
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24. INTRO TO THE LONDON STARTUP COMMUNITY
IN SUMMARY….. THE BAD
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‣ SLOW PACE
‣ COST OF LIVING
‣ WAGES
‣ RISK AVERSE
‣ HIRING TIME PERIOD
‣ FEAR OF FAILURE
25. INTRO TO THE LONDON STARTUP COMMUNITY
IN SUMMARY….. THE GOOD
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‣ COMMUNITY
‣ CREATIVITY
‣ ARTS AND CULTURE
‣ DIVERSITY
‣ EDUCATION
‣ GOVERNMENT SUPPORT
‣ WORK-LIFE BALANCE
26. INTRO TO THE LONDON STARTUP COMMUNITY
SYNC UP WITH LONDON - NEWSLETTERS
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‣ GENERAL ASSEMBLY MAILING LIST
‣ ADA’S LIST - WOMEN IN TECH GOOGLE LISTSERV
‣ THE FETCH
‣ ESCAPE THE CITY
‣ STARTUP DIGEST
‣ TECH CITY NEWS
‣ THE DRUM
‣ 3460 MILES
‣ FACEBOOK GROUPS - LONDON STARTUPS, LONDON
STARTUP EVENTS
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