13. Help eCommerce marketers run powerful email marketing
programs to drive incremental revenue for their business.
Themission–whyareyoudoingthis
inthefirstplace?
42. We’reBeginningtothinkandbuild
contentbyjourney
Take Price Drop Triggered Emails as a Topic:
1. What is a Price Drop triggered email and why should you care?
2. How [insert retailer name here] does price drop triggered emails
3. Price Drop triggered email best practices
4. When is the right time to add the Price Drop triggered email to your
strategy?
5. How to convince your boss you need Price Drop triggered emails
48. Content marketing is not a one and done effort. You
must always analyze your data to continuously
optimize and influence your editorial strategy.
49. Function Tool
Email Distribution Pardot
Lead Tracking Salesforce
Content Hosting Wordpress
SEO Conductor
Social Media Publishing Twittimer
Analytics Google Analytics
Editorial Planning Google Calendar
Enlisttherighttoolsfortheright
functionstohelpyourecord
52. Thingsthatwere
unexpectedlyhard
SEO – building custom SEO-driven landing pages
Getting a newsletter off the ground/demand gen in general
Understanding the audience
Writing so much on your own
53. Tips+Resources
Start with tactical and work your way up to thought-leadership
A lot of content that is relevant for your customers is relevant for your
prospects too
Look outside your industry for inspiration
Reuse and repurpose everything you can!!
Borrow authority + knowledge
Attend industry events, especially if you’re in a new industry