Ideation is so much more than brainstorming. In our work ideation is more convergent than divergent, more strategic than tactical, more guided than random and more purposeful than explorative. Ideation requires vision, focus, creativity and trial and error. But most of all ideation requires the reframing of problems to open up and explore new solution spaces.

1. ideation
SKILLS PAKHUIS DE ZWIJGER
Erik Roscam Abbing | @roscamabbing | @liveworkstudio
January 29th 2018
www.liveworkstudio.com

5. WTF?

6. ideation in my work

7. ideas are a potential
solution to a
problem

8. ideation has a very a special
place and nature in
my work

9. ideation is part of a process
scoping understanding framing designing building handover

10. requires visionideation

11. requires focusideation

12. requires creativityideation

13. requires trial and
error
ideation

14. inside the boxcreativity

15. reframing

16. reframing

17. reframing

18. reframing

19. reframing

20. reframing

21. www.liveworkstudio.com
www.designthenewbusiness.com
erik@liveworkstudio.com
@liveworkstudio
@roscamabbing
Thanks!
Let’s dicuss :)