Disc

1. Welcome!
The Mobile Future
for Email and Your Business
#atlantaima

2. Membership
Student - $60/year, includes free
admission for monthly events;
discounts on social events
Basic - $120/year, single person
free admission for monthly
events; discounts on social
events; job board postings
Corporate – 3 levels: 5, 15, or
entire company free admission
for monthly events; discounts on
social events
www.atlantaima.org
#atlantaima

3. Tweet Along!
Join the discussion at GAIL SEANOR
Sr. Mgr, Ecommerce Ops,
#atlantaima Benchmark Brands
@GEMS222
DELA QUIST JESSICA SMITH
Director of Marketing,
CEO, Alchemy Worx
Ted’s Montana Grill
@delaquist
JENN DOWNS
JUSTINE JORDAN Design Researcher,
Marketing Director, Litmus MailChimp
@BeParticular
@meladorri
#atlantaima

4. Mobile Decision Making
In February 2012,
a THIRD of total
Webmail Desktop
opens were on a 33% 34%
mobile device
Mobile
33%
#atlantaima

5. Mobile Decision Making
83% growth in last 9 months
(and climbing!)
#atlantaima

6. Mobile Decision Making
Courtesy Footsmart.com/Benchmark Brands
#atlantaima

7. Mobile Decision Making
Courtesy Footsmart.com/Benchmark Brands
#atlantaima

8. Mobile Measurement
Courtesy Footsmart.com/Benchmark Brands
#atlantaima

9. Mobile Measurement
Courtesy Footsmart.com/Benchmark Brands
#atlantaima

10. QR Codes
http://www.youtube.com/watch?v=V2rVYvylvZc
#atlantaima

11. FSI Total Redemptions: 1.0% of Guests
Quantity = 4,415
#atlantaima
Generated 3,938 New/Validated Email Addresses from QRC

12. ROP
Total Redemptions of
OR: 0.1% of Guests
Quantity = 443
Total Redemptions of
$5 off $20: 0.1% of
Guests
Quantity = 510 #atlantaima

13. Digital Media - E-Club Sign Up Form
New Emails from Q2 Promotion: 5,743
#atlantaima

14. How Do Consumers Behave?
Sourchttp://www.youtube.com/watch?v=55kOphD64r8e: YouTube
#atlantaima

15. Consumer Perception
If you receive an email on your phone that doesn’t look good, what do you do?
Source: BlueHornet Online Email Behavior Study
#atlantaima

16. No Mobile Resources?
Try very long subject lines
#atlantaima

17. Process & Tradeoffs
#atlantaima

18. Process & Tradeoffs
#atlantaima

19. Mobile Content
Home Page Offer Details SMS Page
#atlantaima

20. Questions?
#atlantaima