Social RecruitIn 2015 l Measuring the value of social media
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You spend a lot of money and time on it, now how do you measure your return on investment on using social media for recruiting. Michelle Carvill reveals how to measure the ROI of using social media to drive awareness with your target audience, generate new business and place candidates in their perfect role.
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Social RecruitIn 2015 l Measuring the value of social media
- 1. Measuring the value of Social Media Michelle Carvill - @michellecarvill Founder Carvill Creative, Marketing Director, The MadeSimple Group Author of ‘The Business of Being Social’ Your Photo Here
- 5. UK STATS TOTAL POLULATION 64.1 MILLION ACTIVE INTERNET USERS 57.3 MILLION (89%) ACTIVE SOCIAL MEDIA ACCOUNTS 38.0 MILLION (59%) ACTIVE MOBILE SOCIAL ACCOUNTS 32M MOBILE CONNECTIONS 74.8 MILLION (117%)
- 8. “Those that aim for nothing – hit it with remarkable accuracy”… Zig Ziglar
- 10. “Start with the end in mind”… Stephen Covey
- 11. What is it you are calculating? Hard metrics
- 12. Create metrics and attach £ value • New followers • InMails - number of responses / number of accepted inmails • Responses from passive candidates • How many new profiles match your search requirements • Leads generated / Job applicants • Shares on a LinkedIn update • Candidates placed / No. of hires impacted by social • Time to hire / efficiencies (eg: Import candidates function)
- 13. Identify monetary investment in social • Platforms you use • Content you create • People / time
- 14. Methodology for tracking key metrics • Analytics • Lead system tagging • Sense checking - attribution of hires
- 15. How does social perform compared to other marketing channels?
- 16. Social Media ROI Soft metrics
- 17. “Why are we trying to measure Social Media like a traditional channel anyway? Social media touches every facet of business and is more of an extension of good business ethics.” Erik Qualman – Social Media ROI – Socialnomics
- 20. “It isn’t social media that creates ROI – it’s the sales team”… Douglas Hannan - IBM
- 23. To summarise Create a Simple Social Media ROI Framework • Determine clear objectives • Identify metrics • Assign monetary value to your metrics • Track activity • Calculate ROI = Value created MINUS Investment Consider soft metrics too… • Brand, reputation, conversation, relationships, time savings
- 24. What’s the ROI impact of not doing social?
- 25. @michellecarvill