Ever wondered how you can measure the ROI of using LinkedIn to drive awareness with your target audience, generate new business and place candidates in their perfect role? Here's how.
16. NEW CUSTOMER JOURNEY
-Seeing Job ad
-Recruiter reaches out
Engaging with
recruiter
Recruitment
experience
Experience feedback
17. THE CONSUMER’S BEHAVIOURS HAVE CHANGED
We take immediate
action whenever we
want to learn, find, do
or buy something.
Our preferences are
shaped in these
micro-moments.
Ultimately, the
brands that do the
best job of
addressing our needs
in each moment will
win.
18. THE CONSUMER’S EXPECTATIONS HAVE
CHANGED
When we act on our
needs in-the-moment,
our expectations are
high and our patience
is low.
Our preferences are
shaped in these
micro-moments.
Ultimately, the
brands that do the
best job of
addressing our needs
in each moment will
win.
19. THE CONSUMER’S EXPECTATIONS HAVE
CHANGED
Our preferences are
shaped in these micro-
moments.
The brands that do the
best job of addressing
our needs in each
moment will win.
22. Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
23. Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand
appeared on LI
(impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs views
Job views
24. Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand
appeared on LI
(impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs views
Job views
25. Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand
appeared on LI
(impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs views
Job views
26. Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand
appeared on LI
(impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs views
Job views
27. Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand
appeared on LI
(impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs views
Job views
How many people go into a Rolex store and buy a watch without having made 80% of the decision first?
-Maybe not then
-Maybe not that model
-Maybe not at that price
But already know they are going to buy a Rolex due to all the work done before
Bad recruiter from Michael Page as opposed to Michael Page being bad
This makes the quality, relevance, and usefulness of marketing more important than ever.
This makes the quality, relevance, and usefulness of marketing more important than ever.
A/B Test different apply methods eg “Quick apply” or “Apply with LinkedIn”
This makes the quality, relevance, and usefulness of marketing more important than ever.