Selling in a Social World

2. ​LinkedIn Sales Solutions Mission
Connect the world’s buyers and sellers to
build relationships.

3. %
of buyers use social media to make
purchasing decisions

4. %
Of decision-makers expect new or
different insights from sales
professionals

5. More likely to engage with sales
professionals via warm introduction
than cold outreach

6. Social Selling
Best Practices

7. Social Selling Defined
Create a
Professional brand
Find the
right people
Engage with
insights
Build strong
relationships

8. Sales Professionals Who Are Social Selling
More likely to
reach quota
51%
Exceed quota
More likely
to be top performers
3x
Top 10%
Average decrease in
promotion to VP
17months
Get promoted faster

9. Finding enough
people to talk to
Finding the right
people to talk to
#1 Challenge For BFSI Sales
SALES

10. #2 Challenge For BFSI Sales
START TRUST

11. Your Customers Are Here
600k+
Vp & cxoS
190K+
Doctors &
Lawyers
797K+
Business
owners
50K+
Finance
Director+

12. SCENARIO 1
Target High Net Worth Individuals

14. Target Specific Companies
SCENARIO 2

16. Your Credibility At Stake

17. BUILD YOUR BRAND FIND YOUR BUYERS GET A REFERRAL CLOSE MORE BUSINESS
Putting It All Together

19. Marketing
Buyer’s Journey
The new normal
Selling
1:M
AWARENESS
Brand
1:F
KNOWLEDGE
Content
1:1
TRUST
Connection
(nurturing)