Aprende a reclutar con LinkedIn para empresas de selección de personal
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Aprende a reclutar con LinkedIn para empresas de selección de personal
- 1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
- 2. Agenda 1. Tendencias de Reclutamiento en España 2015 2. Estrategia de Linkedin 3. Foro abierto de preguntas
- 3. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3
- 4. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 4
- 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
- 6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 6
- 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
- 8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8
- 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 9
- 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 10
- 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 11
- 13. LinkedIn: Una pool de talento global 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 20M+ BRAZIL 111M+ UNITED STATES OF AMERICA 10M+ CANADA 28M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 17M+ UNITED KINGDOM 9M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 7,5M+ SPAIN 8M+ CHINA 380M+ Miembros mundial +2 Nuevos miembros por segundo
- 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Los procesos han ido cambiando rápidamente… Candidatos & Clientes Más Conectividad Más oferta Más canales 1980’s 1990’s 2000’s 2010’s CV papel Recruiters Base de datos Offline Portales de empleo Social Media
- 15. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Medios sociales han llegado para quedarse… 57% De las decisiones de compra se toman antes de tener algun contacto comercial 1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
- 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Los profesionales forman parte de LinkedIn por 3 razones Conocimiento Contenido relevante Contactos Networking con otros profesionales Identidad Identidad profesional
- 17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Estrategia de LinkedIn en 3 simples pasos Tu base de followers y tu marca de empresa Conecta con tu audiencia relevante Haz lo que sabes hacer mejor Build Engage Recruit
- 19. Crea y Aumenta tu base de seguidores Conecta con potenciales candidatos y clientes y conviertelos en followers BUILD Targeted Campaigns 300% Follower base increase - Symphony Teleca Your total number of followers13,375 TMP Worldwide TMP Worldwide
- 20. Promociona a tus empleados como embajadores de tu marcaBUILD Employee Profile Ads Views on your employee profiles this month8,965 Recruiter tienen 10x mas trafico que la media de usuarios10x De visitias son a perfiles 76% TMP Worldwide TMP Worldwide
- 22. Mejora la comunicacion y fideliza a tus seguidores con contenido y mensajes relevantes ENGAGE Los visitantes ven contenido relevante para elllos ≤ 400% Aumento de la conversion a candidato mostrando contenido relevante Career Pages Images JOBS Videos 1 Source: David Edelman, McKinsey & Company, “Quality & Relevance”, March 2014 Company page views last month 982
- 23. Manten a tus seguidores actualizados Asegurate de estar siempre en su mente Contenido relevante potencia los “likes” y el compartirlos ENGAGE Content Updates 61% Los seguidores son un 61% más propensos a compartir información como resultado de seguir a tu empresa
- 25. 70% de los profesionales son candidatos pasivos Active Candidates Work on their job search - Search job boards - Seek out many opportunities Passive Candidates Work on doing their jobs better - Develop networks - Only listen to the right opportunities 30% Activos 70% Pasivos 380M+ Members worldwide
- 26. Passive 70% 380M+ Active 30% Members Note: Active-passive figures come from the 2014 Talent Trends survey conducted by LinkedIn Research Network. For more information, visit talent.linkedin.com or download our white paper here Agencies turn to LinkedIn to reach more candidates, whether active or passive & updated! Job Boards
- 27. Promociona tus puestos a los mejores candidatosRECRUIT Relevant Job Posts Solo los candidatos más adecunados veran las ofertas Los puestos te ayudarán a promocionar tu marca de los seguidores está interesado en oportunidades laborales de empresas a las que siguen.79%
- 28. Recluta proactivamenteRECRUIT Recruiter Expande tu alcance y Accede a la red completa Contacta con candidatos mediante inmails Colabora con tus compañeros en los procesos 95% más probable que los seguidores respondan a un mensaje InMail
Hinweis der Redaktion
- The world of work has been changing at a rapid pace for both clients and candidates as well as recruitment businesses. Recruitment companies have had to adapt over the years in the facing of evolving technologies. Connectivity – networking Choice – volumes of jobs and suppliers Channels – job boards, social media and job aggregators Explain changes – from off to online. The most recent technology to disrupt recruitment is that of the social web.
- One of the most common misconceptions around LinkedIn is that most recruitment companies treat us as a job board and a database, but to fully understand how to get the best from LinkedIn you need to treat it as a social media channel. Lets take a second to think about the purpose and reason as to why we use other social media platforms. Take Facebook as an example, the idea is to build a community around you of friends and like minded people to communicate with and share content that is relevant and engaging to your friends. LinkedIn is no different its about building a Followers ecosystem around you of relevant contacts who are interested in you, your company and what you have to say. Also, the social web has also dramatically changed how we process information, make decisions and look for work. We want and expect information to be as relevant and as personalised as possible. We now trust social platforms to help us make purchasing decisions e.g. trip advisor etc …. We are so research focused now and have so much more information that 57% of the decision to ‘buy’ is now made before any commercial contact with your business. This now applies about how we think about recruitment and finding our next job.
- Lets start by understanding why people use LI and our value proposition to our members. Identity Network Knowledge
- So, your LinkedIn strategy should consist of three very simple steps.
- So to start to warm up and nurture your core audiences we need to market your company and start to grow your Followers. To achieve this we take a brief from you in terms of really understanding who exactly is your key market in regards to clients, candidates and consultants. We then target them with a highly effective and relevant advertising campaign. The goal of this is to promote your brand but more importantly, grow your Followers
- We then leverage your most valuable and networked asset – your employees. Each month your employees are receiving nearly 2,000 views to their profiles from LI members who are potential candidates, clients and consultants. Currently when they view your employees they are shown a generic ad campaign. We turn this missed opportunity into a marketing opportunity by encouraging these guys to Follow your company or apply for a relevant job. We import that LinkedIn members profile picture into this add unit which helps engage and grow your Followers. Lets take a look in a little more detail who is looking at your employees.
- The second most important asset you have is your company presence. We see here that you are already engaging with members on LinkedIn through the XXX company page views you have last month. Our LinkedIn Career Page solution elevates and accelerates your engagement with the audiences you care about most. We help you build out dynamic content that will be relevant for your audience whether they be candidates, clients or potential consultants. We serve relevant images, engaging video content and relevant jobs. We also enable this audience to Follow your company from this page. We have found our customers who invest in building out this content have a significantly higher response rates to their job and Inmails and give potential clients, candidates and consultants are far more richer and relevant experience.
- By having a thoughtful approach to providing content updates you influence the early stages of the purchasing decision process and demonstrate your domain expertise through adding value and being a thought leader to your Followers. So when your consultants start to reach out to candidates and clients you have built your reputation as a relevant and appropriate partner. You also leverage the power of social media by your Followers amplifying and sharing this content amongst their network, and as you know – good people know good people. We also provide full reporting and consulting services around understanding how to build and deploy a thoughtful content marketing strategy.
- Passive candidate recruiting is a key to success. Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goals Many of today’s best candidates are not looking for a job However Recruiting passive candidates requires a very different approach from recruiting active candidates While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them. Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else LinkedIn is the only platform that can help you recruit both passive and active candidates
- LinkedIn is the only place on the web where you can recruit both passive and active candidates Traditional job boards provide access to only the 30% of professionals who are actively looking LinkedIn provides access to both these, and the 70% of passive candidates who are not actively searching on job boards LinkedIn allows you to reach tens of millions of passive candidates that can’t be reached anywhere else
- By building and engaging with Followers your response rates from job postings will be far higher. We find Followers of a company are 3x more likely to apply for one of your jobs than a non Follower. Let me explain how they work … (include new feature of every application has to now “opt out” from the company they applied to.
- And finally we have the engine room of the solution. Our Recruiter and RPS platform gives you unrestricted access to all 300+ million LI members and allows you to access all 3 audiences that you care about (candidates, consultants and clients) in a far more efficient and effective way. As a business you also maintain all the associated IP. The effort you have put in to building and engaging these audience’s can be lead to improved Inmail response rates as responses from Followers V non Followers is nearly 2 times higher.