Caterina Rizzi, CCO and Co-founder of Breather, provides tips for exceeding customer expectations. She recommends anticipating customer needs, providing a consistent experience, and being memorable in a positive way. To achieve results, she advises assessing each situation, planning based on possibilities, and exceeding expectations rather than giving excuses or vague promises. The goal is to make a genuine connection with customers and treat them like it's their birthday.

1. Caterina Rizzi
CCO & Co-Founder, Breather
Treat them like it’s their birthday

6. 52% word of mouth
everything
else

7. 1. Anticipate their needs

9. 2. Consistent Experience

10. Embrace
the haters

12. Expectations Reality

14. 3. Be memorable
(in a good way!)
3. Be memorable

18. Make a connection

19. Assess the situation

20. Plan based on the possibilities.

21. Achieve results.

22. A. Sorry
B. Maybe next time?

23. C. Exceed expectations

25. Caterina Rizzi
CCO & Co-Founder, Breather