Ritika Puri, Storyhackers & Lean Startup Company , @ritika_puri Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.

1. RITIKA PURI
CO-FOUNDER
STORYHACKERS
Minimum Viable Marketing
Achieve big goals by ‘launching’ small

2. SO. MUCH. STUFF.
Increase conversion rates.
Build brand visibility.
Generate leads.
Run A/B tests.
Increase retention.
Prove marking ROI.
Get more customers.
Generate high margins.

3. WHAT
SHOULD
YOU DO

4. SUCCESS
= PROCESS

5. VALIDATE YOUR
IDEAS
STEP 1
GOAL: Test your marketing concepts on a
smaller scale.

6. CLARITY.FM
GOAL:
Generate web traffic through blog
SOLUTION:
‘Soft launch’ blog posts

7. INVESTOPEDIA
GOAL:
Acquire paid traffic in heavy bursts
SOLUTION:
Learn at a capped media spend

8. MIGHTY HANDLE
GOAL:
Determine packaging concept for Walmart Test
SOLUTION:
Learn using small ad spend
See the story here:
http://leanstartup.co/heres-how-5-companies-
create-remarkably-innovative-cultures/

9. STEP 2
CONDUCT
CUSTOMER
DEVELOPMENT
GOAL: Figure out what’s interesting to your
target audiences.

10. CURIOSITY
GOAL:
Encourage sign-ups
and retention
SOLUTION:
Revamp messaging on
landing pages

11. THE LEAN
STARTUP
CONFERENCE
GOAL:
Brand awareness and customer engagement
SOLUTION:
Blog + syndication

12. RUN CONTINUOUS
TESTS
STEP 3
GOAL: Fail fast. Succeed faster

13. STEP 1
Validate your marketing ideas.
STEP 2
Conduct customer
development.
STEP 3
Run continuous tests.

14. WHY DO
THESE STEPS
MATTER?
Save money
Predict marketing results
Eliminate bottlenecks
Move on to successes, faster

15. justin@storyhackers.com
ritika@storyhackers.com
THANK YOU!
Keep in touch with the Storyhackers team!
Reach out to Ritika or Justin, any time.
Love the design? Send props to the team at SixtyNorth:
www.behance.com/60DegNorth