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Minimum Viable Marketing

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Ritika Puri, Storyhackers & Lean Startup Company , @ritika_puri

Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.

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Minimum Viable Marketing

  1. 1. RITIKA PURI CO-FOUNDER STORYHACKERS Minimum Viable Marketing Achieve big goals by ‘launching’ small
  2. 2. SO. MUCH. STUFF. Increase conversion rates. Build brand visibility. Generate leads. Run A/B tests. Increase retention. Prove marking ROI. Get more customers. Generate high margins.
  3. 3. WHAT SHOULD YOU DO
  4. 4. SUCCESS = PROCESS
  5. 5. VALIDATE YOUR IDEAS STEP 1 GOAL: Test your marketing concepts on a smaller scale.
  6. 6. CLARITY.FM GOAL: Generate web traffic through blog SOLUTION: ‘Soft launch’ blog posts
  7. 7. INVESTOPEDIA GOAL: Acquire paid traffic in heavy bursts SOLUTION: Learn at a capped media spend
  8. 8. MIGHTY HANDLE GOAL: Determine packaging concept for Walmart Test SOLUTION: Learn using small ad spend See the story here: http://leanstartup.co/heres-how-5-companies- create-remarkably-innovative-cultures/
  9. 9. STEP 2 CONDUCT CUSTOMER DEVELOPMENT GOAL: Figure out what’s interesting to your target audiences.
  10. 10. CURIOSITY GOAL: Encourage sign-ups and retention SOLUTION: Revamp messaging on landing pages
  11. 11. THE LEAN STARTUP CONFERENCE GOAL: Brand awareness and customer engagement SOLUTION: Blog + syndication
  12. 12. RUN CONTINUOUS TESTS STEP 3 GOAL: Fail fast. Succeed faster
  13. 13. STEP 1 Validate your marketing ideas. STEP 2 Conduct customer development. STEP 3 Run continuous tests.
  14. 14. WHY DO THESE STEPS MATTER? Save money Predict marketing results Eliminate bottlenecks Move on to successes, faster
  15. 15. justin@storyhackers.com ritika@storyhackers.com THANK YOU! Keep in touch with the Storyhackers team! Reach out to Ritika or Justin, any time. Love the design? Send props to the team at SixtyNorth: www.behance.com/60DegNorth
  • KatieTreacy1

    Oct. 29, 2018
  • RodrigoPalma8

    Jul. 2, 2016
  • PaulCarter6

    May. 16, 2016
  • khaliltarhouni

    Nov. 27, 2015

Ritika Puri, Storyhackers & Lean Startup Company , @ritika_puri Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.

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