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10,000 Startups

Teaching the Entrepreneurial
            API


          Steve Blank
       www.steveblank.com
           @sgblank
What We Used to Believe
Entrepreneurship can’t be
         taught
What We Now Know
Entrepreneurship can be
         taught
 to those who volunteer
What We Used to Believe
Entrepreneurship education =
  years in school or tons of
            money
What We Now Know
What We Now Know
Entrepreneurial Education is
  both theory and practice
Actual Photo of real world
Entrepreneurial Education
What We Used to Believe
All I Need is the 5-Year
        Forecast
What We Now Know
VC’s and the
  Soviet Union
  are the only
people to require
 5-Year Plans
What We Now Know
We now know how to make
    startups fail less
How?
How?
Teach The Entrepreneurial
          API
Entrepreneurial API =
                 3 parts

Part 1




           Business Model Canvas
Entrepreneurial API
Part 1



                   +
Part 2



           Customer Development
Entrepreneurial API

Part 1

                    +
Part 2


Part 3              +


             Agile Engineering
             Agile Engineering
?
 what if we had a roadmap to
collect data, get insights, and
improve our business model?




                                  24
25
?
 what if we had a roadmap to
 collect data, get insights, and
reach product-market fit, while
we build, measure and learn?




                                   26
this is one of your
customer segments




                       27
this is what you’re
   offering your
    customers




                      28
we can understand
   her better by
 describing three
      things
“   We hire products to do
    things for us.
    – Clayton Christensen, Harvard
      Professor
                                     ”
“   People don't want to
    buy a quarter-inch
    drill, they want a
    quarter-inch hole.
                                  ”
    – Theodore Levitt, former Harvard
      Professor
“   The focus should be on
    what jobs customers are
    trying to get done.
    – Tony Ulwick, Founder
      Strategyn
                             ”
you can understand it
better by again describing
       three things
+
tinyurl.com/bmcanvas       tinyurl.com/vpcanvas



                                                  45
x   x   x   ✔

                46
x   x   x   ✔

                47
✔

    48
How do you create
 10,000 startups?
How do you teach it to a
100,000 entrepreneurs?
Put the class online
 60,000 students




                       51
1,000+ events
    100+ countries
100,000+ entrepreneurs
Add hundreds of Facilitators and Coaches
3-week hands-on course
Curriculum = Stanford, Berkeley, Columbia
         100’s of locations in 2013
http://swnext.co
                   55

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10,000 Startups

Hinweis der Redaktion

  1. 320 SBIR Phase 2 companies Got $500K 50% from academia Mix of technologies 20% of you will get phase 2b 20% of those will succeed 13 of you will succeed Most of you think you are in execution mode Most will be a few years old – thinking they are in execution ~25 will be a lot older Not all in the audience will be founders, some will be employees Graphene Frontiers is the perfect example Start with their slides Emphasize that this process not just works for software but anything with customer/market risk Fix the serendipitous DOW meeting Groun flour pharma as a backup