The Mobile Enterprise: Putting business in motion. Informed and inspired by 20,000 Smarter Planet engagements, here’s what we know and believe about mobile.

1. The Mobile Enterprise:
Putting business in motion.
Informed and inspired by 20,000 Smarter Planet engagements,
here’s what we know and believe about mobile.
N O
3 I N A S E R I E S
Building a smarter enterprise: The essential building blocks
What’s changing in a mobile-enabled world:
Mobile isn’t just ubiquitous—it’s the
primary mode of transaction.
Over the past decade, mobile technology has
grown in functionality and popularity to be-
come not only pervasive, but alswo the pre-
ferred method of exchanging information,
currency, goods and services for organizations
and professionals of all kinds. Today these
transactions are as important to hospital staff
collaborating on patient care and to supply
chain managers optimizing responsiveness
and security as they are to casual users send-
ing emails and making travel reservations. At
the same time, mobile transactions are at the
center of an ever-growing network of 1.9 billion
Internet-connected devices in constant com-
munication and inter¬action worldwide—
police surveillance tech¬nologies, real-time
traffic sensors, remote health monitoring
devices and more.
Compatibility won’t cut it. Mobile
must be at the core.
You can’t go mobile without building and run-
ning some apps. And—due to the speed of the
market and the complexity inherent in a variety
of users, devices, data and transaction types—
you can’t build and run quality apps quickly or
at enterprise scale without a flexible and itera-
tive approach. This becomes as much an oper-
ational challenge as it is a technological one: a
unified approach to mobile demands systems,
technology platforms and even a core oper-
ating model designed with mobile in mind, to
deliver new levels of integration while man¬ag-
ing all manner of complexity, from heightened
security requirements to the development of
seamless omni-channel experiences.
Mobile analytics is capturing—
and delivering—insights anytime
and anywhere.
The continuous activity of mobile devices—
both human-driven and automated—is creating
vast amounts of data about users, networks,
device behaviors, physical environments and
more. By capturing and making sense of that
data in real time and in context, organizations
are able to understand customers, partners,
employees, processes and the world better
than they ever have before. And by seamlessly
transforming those insights into the right
mobile-delivered services, experiences and
information, these same organizations are
enabling better, faster, context-driven
decisions and actions by users and even
devices themselves.
Why act now:
Because mobile can help you reach more
people and serve more markets.
• Reach more people by meeting more
needs more quickly and more often, with
direct connections to all the people who
matter to your organization.
• Serve more markets by expanding upon
existing capabilities to disrupt your industry
and those adjacent to it.
• Expand your partnerships by extending
the reach of your processes, services and
solu¬tions to jump-start collaboration across
entirely new ecosystems and channels.
Because mobile first equals
competitive advantage.
• A comprehensive, insight-driven mobile
strategy equips you to move nimbly in the
right places—those where you can main-
tain and even gain competitive advantage
over time—and to unlock opportunities to
trans-form operating, revenue and industry
models.
• Operational effectiveness puts you in a
position to do more with less—an advantage
that ripples across the organization and
grows into the kinds of buying experiences
that keep customers coming back.
• Improve process effectiveness by using
embedded sensors and device capabilities
to improve the cost, quality and speed of
core business activities.
Because mobile is a catalyst
for innovation.
• New insight into the physical world enables
you to uncover hidden opportunities and
create new products and services to capital-
ize on them.
• New understanding of people’s behavior
helps you anticipate needs and develop the
products, services and experiences to
meet them.
• More immediate activation of insights
enables you to fail faster and succeed soon-
er—getting the right information, experienc-
es, products and services to users more
quickly than the competition.

2. 1. Make every transaction secure
Design and deliver transactions for all stake-
holders that are as high in quality as they are
high in frequency—and as secure as they
are convenient.
• Deliver an IT infrastructure that can keep
pace with the increased transaction work-
load resulting from mobile engagement—
supporting everything from mobile project
management and CRM to customer-facing
applications and interactions.
• Ensure the highest levels of protection
and privacy of each discrete transaction
across the devices networks, applications
and data that those transactions span.
• Elevate the reliability, predictability,
consis¬tency and sustainability of
all transactions.
• Never sacrifice integrity or privacy in the
name of convenience.
2. Build an agile approach to deliver
the apps.
Transform the operational model to ensure the
highest levels of speed, flexibility and quality in
the application development process.
• Apply agile principles on a broad scale—
optimizing software development and deliv-
ery by rethinking the management of people,
processes and technologies.
• Create a unified platform that can support
one app or thousands, integrating back-end
systems of record with a dynamic mobile
system of engagement.
• Capitalize on open technology to min-
imize costs and maximize the flexibility to
address changes both today and into
the future.
• Centrally manage information and
content so it can be delivered automatically
through the right processes and endpoints at
the right times.
3. Use mobile analytics to improve
outcomes at every moment.
Major on mobile analytics to optimize
processes, enable people and get the most
out of technology.
• Make application development technol-
ogies mobile aware by capturing informa-
tion about user behavior and feeding it into
the app design and development process.
• Identify and capture growth opportuni-
ties by understanding needs and behaviors
in context while delivering personalization
at scale.
• Boost quality, consistency and efficien-
cy by aggregating and acting on data from
back-end systems.
• Maximize productivity and effectiveness
by putting the right insights in the right hands
at the right times, regardless of location.
Build and deploy mobile applications efficiently.
Industry-leading organizational, process and technology capabilities help
you cost-effectively deliver a portfolio of differentiated mobile applica-
tions that run on any device.
• Our leadership has been recognized by Gartner in their MQ and by the
Software & Information Industry Association.
• Our application infrastructure and middleware software portfolio has
been the market-share leader for 12 consecutive years.
Engage customers in context with mobile insights.
Advanced interactive and analytics capabilities help organizations
deliver targeted, relevant experiences while extracting and activat-
ing insights from rich sets of user, network and device data.
• More than 2,500 organizations around the world use IBM Enterprise
Marketing Management solutions.
• Our in-house digital agency, IBM Interactive Experience, has been
named a Leader in Digital Marketing by Gartner.
Protect and manage the mobile infrastructure to
optimize performance.
Leading security and management capabilities address needs and
challenges, such as managing a proliferation of devices, exploding de-
mands for mobile applications, and the growing influence of new IT
buyers, such as the Chief Information Security Officer.
• IBM was named a leader by Gartner in Enterprise Mobility Manage-
ment. This demonstrates the strength of adding a recent acquisition,
MaaS360 by Fiberlink, to an already strong MobileFirst portfolio.
• We have market-leading capabilities in application and
transaction security.
• Forrester named us a Leader in Enterprise Mobility Services.
Transform the value chain in ways that drive growth and ROI.
Deep industry expertise and cutting-edge technologies equip
organizations to address complex business issues proactively and
holistically—driving growth while improving the bottom line.
• We are a recognized expert in mobile process consulting,
according to Forrester.
• We are an innovator in the mobile space, with 260 patents in the
last 10 years for mobile and wireless technologies.
Four powerful forces are converging: Big data and analytics, the brains of
a smarter planet. Cloud, the platform for activation. Social, the connective
tissue. And mobile, the in-the-moment point of engagement.
Fueled by these forces, IBM is the most experienced partner to
help you…
Build it once. Deploy it all.
To become a mobile enterprise, there are three things you must get right:
Only IBM has the full breadth of expertise and technology to help organizations…
How IBM can help leaders capitalize on mobile:
Why IBM:
How to act strategically: