IBM has proven that a "social business" is more than holding hands and sharing files. It's a collaborative culture that leads to bottom-line results. This is the story of IBM's social transformation, including real examples of IBMers applying social practices around the world and the future of social at IBM - moving mail and collaboration to the cloud and IBM Verse.

1. Lauren Maxwell, Storyteller and Communications Strategist
Social Cloud Deployment and Adoption, Office of the CIO, IBM
IBM’s Social Business
Transformation
Focused on outcomes

2. Agenda
– The value of social
– Using social to produce results
– Strategies that work: IBM’s social success
– What’s next? Moving to IBM Verse

3. Exploring the value of social

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Defining Social Business
A social business is
an organization whose
culture of participation
and systems of
engagement
encourage networks
of people to create
business outcomes.
– Derived from Andrew Grill/IBM Interactive

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IBMers are embracing social–Internally and
externally

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Employee
Engagement
Speed & Agility EfficiencyInnovation
Improved Client
Experience & Growth
For the company:
For IBMers:
Improved Flow
Career Progression
Sense of Belonging
Reputation & Eminence
Outcomes of IBM’s Social Business Journey

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Social Ambitions
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy

8. Using social to produce
results

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Understand the power of participation
Connect to undiscovered information & experts
Discover new relationships
Execute better business decisions
Capture, package and reuse user
created content

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Champion social from above and below
200 IBM Executives Coached
Over two years
 Coached execs score 60% higher
 Coached execs have 4x as many
network contacts and create 6x as
much helpful content
 57% of uncoached executives score
below 20 - only 21% of coached
execs fall below this level

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IBM’s Social Dashboard – Measure your success

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• Drives ground-up innovation
• Moved away from top-down
funding decisions
• Equips IBMers to develop apps
• 157 fully funded apps in 2014
• Estimated benefit of $3.25M
IBM’s ifundIT
Community-driven, enterprise crowdfunding
IBMers from 34 countries
submitted over 1500
mobile app ideas in 2014
Trust and empower your people

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IBM has driven outcomes by creating a culture
of participation
Our path to success
 Focus on outcomes
 Develop strategy
 Coach executives
 Train employees
 Drive advocacy

14. Strategies that work: IBM’s
social success

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Being social uncovers innovation
Our analysis observed a statistically significant
correlation between employee engagement and
innovation results where optimally engaged employees
are 120% more likely to generate measurable
innovation.
After employee tenure, social behavior was the single
most important predictor of innovation by a long shot.
Basis: Study of Enterprise Graph and Patents & Publications Data
Source: Marie Wallace’s blog – All Things Analytics

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• To help IBMers collaborate socially
• Reverse-mentoring and knowledge sharing
• Developed proposals faster
• Over 600 hours of collaboration in 2014
• 60+ live deal blogs
• 10% increase in bid wins
Collaborate like the IBM Supply Chain’s
Proposal Center of Competence
17
“Business impact in
one click.”
-Nanci Taylor, VP

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• HUB used for project management
and communications
• Streamlines multi-party responses to
RFPs
• Used the HUB to close a multi-
million cross-brand deal for IBM
• Improved client relationship and
increased revenue
close
Being social drives bottom-line results
The Boeing Account Team’s Client
CollaborationHUB
Create a lead-by-example
culture.

19. What’s next? Moving to
IBM Verse

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Why are we moving to cloud mail and IBM Verse?
• Be our own best reference
• Adopt the latest technologies in an agile way
• Take advantage of cloud efficiencies
• Enhance collaboration within and beyond the
firewall
We want
to…

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Moving IBMers to Verse in 2015
Goal: Move 400,000+ IBMers to cloud mail this year
Process: Fail fast, improve quickly, hit velocity
400,000+

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Moving to IBM Verse – Early stages
• 40,000 Early Adopters
• Vibrant community
• Agile deployment
Made early
improvements
to boarding steps and
documentation
Prioritized customer
service

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• Social support model
• Vibrant community
• User and
communications
focused
• Clear outcomes in
mind
• Reached velocity
Being social empowers your workforce
Where were we by August?
78,000 moved to cloud in one month

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September 2015 Status
225,000+ on Verse
• Tackled hurdles
• Simplified boarding steps
Improved the process
for IBMers and our clients

25. • Design thinking influence
• Modern interface
• Faceted search
• Calendar bar
• Waiting for/Needs action
IBMers’ Favorite Features

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Takeaways
 There is value in social.
 Focus on outcomes.
 Use a strategy to drive adoption.
 Make the best technologies available and
pervasive.

28. Thank you.
Lauren Maxwell
Communications Strategist, Social Cloud Deployment and Adoption
Office of the CIO, IBM
www.linkedin.com/in/laurenmax
www.twitter.com/maxwelllauren
laurenmaxwell@us.ibm.com