Your real estate clients are sharing your brand story with others through online reviews. But consumers who are shopping for their agent - don't just want 5 stars, they want details! Help your clients craft your best success stories and share them everywhere it matters most. Find out how & when to ask your clients for their feedback - and then- leverage, optimize, and weave their experience into your marketing strategy. Word of mouth is the still best marketing strategy you can have to build referrals!

1. Marketing & Storytelling
With Your Online Testimonials

2. Laura Monroe
VP of Industry and Strategic Development

3. A.K.A
Jane Seymour’s
Stand-In
in 1992

5. Today your client has a story.
And you have a reputation.

6. Tomorrow’s Client Cares About That Story
Your Testimonials & Reviews is where the story begins for them.

7. A story has the power to provide contextual
simulation (knowledge about how to act)
as well as inspiration (motivation to act).

9. 80% of people want
brands to tell stories
and 66% want to
hear stories of regular
people.

10. How to tell your stories

11. In
Email
Marke-ng
Email Marketing
• Tell stories in email
campaigns
• Use client quotes in your
email signature

14. Enter your
Testimonial

15. In
Email
Marke-ng
In Farming
Materials
• Just Listed/Sold Postcards
• Coming Soon
• On Home Flyers

17. In
Email
Marke-ng
In Listing
Presentations
What
My
Clients
Are
Saying
“
ATTENTION
TO
DETAIL
“
Suitable
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vitae
suitas
explicabo
lorem
magna
vicum
adispicing
“
PROFESSIONAL
“
Suitable
ipsum
vitae
suitas
explicabo
lorem
magna
vicum
adispicing
“KNOWLEDGABLE
“
Suitable
ipsum
vitae
suitas
explicabo
lorem
magna
adispicing

18. In
Email
Marke-ng
In Videos

21. In
Email
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On Social Media

24. • Business Pofiles
• Visual
• Emotional
• Video
• Cross-channel sharing

25. Unleash Potential Energy
Don’t tell a story once. Tell it over and over.

26. In
Email
Marke-ng
On Your Website
• Create Client Profiles
• Tell their story- add quotes
• Lots of photos and video
• Q & A

27. Reviews on a website INCREASE
lead conversion by 20%

30. “ Stories are like the best of home.
They give numbers and data and pixels and info-bits and
random happenings and confusing moments a place to
come together, settle in, find their place together, sort out
relationships and create communities of meaning.
They are where I turn for refuge, understanding, support
and, when needed, a good kick in the ass. They are what I
count on to be boldly honest without being unkind.
Mostly, they help me make sense of things that otherwise
wouldn’t make much sense.”

31. Checklist for 2017
1. Opt-in to your MLS PIN RealSatisfied account and start collecting feedback
2. Pick your 2-3 top client stories of 2016
3. Create Client Profiles
4. Narrate your brand story by interweaving client stories into your marketing
5. Make those customers the hero or star of your brand story
6. Attract new prospects by relating to their emotions
7. Not just reviews, or 5 star ratings - but real stories
8. Use all the tools in your arsenal to connect the digital dots with stories
www.realsatisfied.com/mlspin

32. When you tell an authentic story, or create one
for your brand, it’s as if you are whispering
gently to your customer,
“Because I have done this before, you can count on
me to do it again.”

33. In
Email
Marke-ng
Thank you!