What are your fellow marketers dreaming up in 2018? We gathered responses to get an idea of how content plans are shaping up for the coming year.

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What are your top marketing priorities for 2018?
WE ASKED :
Build brand awareness
YOU ANSWERED:
59%
Create better content
54%
Drive more leads
51%
Better understand my marketing ROI
38%
Sales and marketing alignment
38%
Get better with video
31%
Demonstrate thought leadership
45%
What type of marketer are you?
Brand marketer
27%
Content marketer
26%
Not a marketer or any of these types
16%
Demand generation marketer
Higher education marketer
5%
Healthcare marketer
3%
Event marketer
2%
Tech marketer
13%
9%
What type of content would you like to see more of from LinkedIn?
Simple how-to-guides
70%
Checklist, workbooks and templates
62%
Inspirational/aspirational content
41%
Customer stories
27%
Videos
25%
Interactive HTML pages
18%
Products tips
38%
Do you have a documented content plan?
What LinkedIn product(s) could you use more help with?
Company Pages
40%
Conversion Tracking
34%
Matched Audiences
33%
Publishing Platform
27%
Dynamic Ads
24%
Sponsored InMail
19%
Text Ads
15%
Sales Navigator
14%
Programmatic Display Ads
13%
Lead Gen Forms
31%
Sponsored Content
30%
Audience Network
29%
Website Demographics
28%
What’s your “dream big” goal on LinkedIn?
To build my Company Page following
by 100x
To learn how to use Campaign Manager
To A/B test everything and optimize my
campaigns
To hop in a LinkedIn spaceship and
travel to the moon
14%
To use video advertising
12%
36%
20%
18%
OH, THE THINGS
YOU’LL ACHIEVE
How marketers are dreaming up ways to
take their content programming to new heights in 2018.
2018
You’re off
to great places!
and away!
You’re off
Dr. Seuss, “Oh, The Places You’ll Go!”
No
57%
Yes
43%