Publish. Share Your Expertise. Drive Engagement.
âąAls PPTX, PDF herunterladenâą
4 gefĂ€llt mirâą35,389 views
Maya Pope-Chappell talks about how university leaders, faculty and administrators are using LinkedIn's publishing platform to share their insights, perspectives and expertise.
Empfohlen
Empfohlen
Weitere Àhnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (18)
Ăhnlich wie Publish. Share Your Expertise. Drive Engagement.
Ăhnlich wie Publish. Share Your Expertise. Drive Engagement. (20)
Mehr von LinkedIn
Mehr von LinkedIn (20)
KĂŒrzlich hochgeladen
KĂŒrzlich hochgeladen (20)
Publish. Share Your Expertise. Drive Engagement.
- 1. Maya Pope-Chappell Education Editor LinkedIn @mayaj Publish. Share Your Expertise. Drive Engagement. #inEDU16
- 2. Gain exposure for your thoughts and ideas Build Influence Share your expertise Get feedback and engagement #inEDU16
- 3. âWhen writing about pedagogy, I have found the LinkedIn platform to be the very best. My messages have squarely reached my target audience.â Bala Iyer Babson College Professor âI probably get more engagement with readers than I have for any other outlets, even the NYTs.â Marybeth Gasman U Penn Professor âWe know current and prospective students, alumnae, parents, faculty and staff make use of LinkedIn, which is one reason I established a LinkedIn presence and share my views on education and careers.â Nancy Gray Hollins University President âI enjoy the challenge of thinking and writing on big topics in succinct ways without jargonâ Geoffrey Garrett Wharton Dean What Academics Are Saying⊠#inEDU16
- 4. Get An Editorâs Attention âą Timely topics âą âBreaking viewsâ âą Unique Insights and perspectives âą Trends #inEDU16
- 5. #inEDU16
- 6. #inEDU16
- 7. #inEDU16
- 8. #inEDU16
- 9. #inEDU16
- 10. #inEDU16
- 11. #inEDU16
- 12. Ask Yourself.... âą Why am I writing this now? âą What knowledge, insight or expertise can I bring that no one else can? âą Do I have an opinion? What evidence can I use to support this viewpoint? âą Is there something everyone is talking about that I can incorporate? #inEDU16
- 13. Best Practices âą Clear and clickable headline âą Attribution âą Compelling image âą Rich media âą Share âą Write often #inEDU16
- 14. How To Get Started #inEDU16
- 15. How To Get Started #inEDU16
- 16. Help curate your followerâs world by sharing photos, articles, ideas and more. Share an Update #inEDU16
- 17. Connect your Twitter account to LinkedIn Share via Social Media Tweet @LinkedInPulse for possible promotion #inEDU16
- 18. For promotion consideration, use #EdInsights in the body of the post. *Members who post own the rights to any original content they publish Follow the Education Channel: https://www.linkedin.com/pulse/feed/channel/education Contact me: mpopechappell@linkedin.com #inEDU16
- 19. #inEDU16
Hinweis der Redaktion
- Gain exposure for your thoughts and ideas: Potential to reach a very wide, professional audience. You can also reach the right audience; expand the footprint of your university Audience: 450+ million professions; This includes alumni, university leaders, faculty and more Build and maintain networks (Build followers and an audience): Share your expertise: Share your message with key audiences, from higher professionals to alumni and more. Get feedback and engagement: Engage your network; great sounding board for thoughts and idea, as LI engagement is high As a college student or recent graduate, youâre probably working to build your experience... youâre likely networking and simply doing whatever you need to do to gain a foothold in the industry you want to work in. A great way to do this is by sharing your experiences and insights using long-form publishing on LinkedIn. Why should I write on LinkedIn? Youâre able to reach a wide swath of professionals and get discovered. LinkedIn has more than 450 million members globally and 130 million here in the U.S. These include your professors, your peers, executives, entrepreneurs, potential employers, potential funders of that great startup idea youâve got...and more. Users on LinkedIn are highly engaged, making it a great sounding board for ideas. You can also use writing on LinkedIn as a way to showcase what you know. By sharing your insights and perspectives, youâre able to demonstrate and apply what youâre learning or studying in school and hone your writing skills. In blogging on LinkedIn, youâre essentially building and shaping your professional brand online. Ask yourself: Who do you want to be online? What do you want to be known for? What ideas do you bring? What knowledge do you possess that you can share with the world? What conversations do you want to start or be apart of? 45% of readers are Manager level and up
- Timely Topics Whartonâs dean wrote about Brexit and the impact it would have on economies around the world. *Caveat: Iâm showing you the number of views and engagement here so you can see the impact of these posts. Normally, only the author will be able to see views https://www.linkedin.com/pulse/brexit-aftershocks-creating-greater-uncertainty-geoffrey-garrett
- Breaking Views Bill Boulding, the dean Duke University's Fuqua School of Business, wrote this shortly after North Carolina passed a bathroom law that many believed discriminated against people on their sexual orientation and gender identity. The post focuses on how companies and business leaders were fighting back. https://www.linkedin.com/pulse/business-can-right-wrong-north-carolinas-hb2-bill-boulding?trk=prof-post Dean Boulding also wrote about Brexit and how business schools should respond. https://www.linkedin.com/pulse/brexit-counter-fundamental-lesson-business-school-bill-boulding?trk=mp-reader-card
- Breaking Views Bill Boulding, the dean Duke University's Fuqua School of Business, wrote this shortly after North Carolina passed a bathroom law that many believed discriminated against people on their sexual orientation and gender identity. The post focuses on how companies and business leaders were fighting back. https://www.linkedin.com/pulse/business-can-right-wrong-north-carolinas-hb2-bill-boulding?trk=prof-post Dean Boulding also wrote about Brexit and how business schools should respond. https://www.linkedin.com/pulse/brexit-counter-fundamental-lesson-business-school-bill-boulding?trk=mp-reader-card
- Unique perspectives: Sally Blount, Kellogg School of Managementâs dean, wrote this post using her experience as one of the only females leading a top business school to write about how women can differentiate themselves, espiecally in male-dominated fields. https://www.linkedin.com/pulse/how-women-can-break-through-male-dominated-fields-sally-blount?trk=mp-reader-card Other Kellogg School of Management professors are also publishing, too. We actually had a post earlier this week about the rise of artificial intelligence and machine learning in the business world: https://www.linkedin.com/pulse/how-humans-plus-machines-equal-amazing-advancements-brian-uzzi
- Trends: The Dean of the Ross School of Business at the University of Michigan published his first post this week about why we need to stop demonizing business, which he says has become a âdeeply troubling trend this election season.â Great example of taking a trend and writing about it. https://www.linkedin.com/pulse/its-time-stop-demonizing-business-scott-derue
- Can also use LinkedIn to address issues in higher ed and/or what school is doing to rethink education Babson is a leader in entrepreneurial education... Bala Iyer, a professor and chair at Babson college co-wrote this post about how Babson and other schools should approach training students for the digital age. Heâs also written about what the school is doing to build digital innovators and more https://www.linkedin.com/pulse/architecting-new-trajectory-entrepreneurial-leadership-bala-iyer?trk=mp-reader-card
- Think of LinkedIn as a place to write op-eds= ASU President Michael Crow writes about expanding access to higher education, and argues that by âeducating larger and increasingly diverse segments of our population at the highest levels, we expand our ability to succeed in an increasingly global knowledge economy.â https://www.linkedin.com/pulse/its-time-rethink-what-elite-should-mean-michael-crow?trk=mp-reader-card
- Short form: used for sharing photos, articles, video etc...think of this as short-form sharingâŠjust like long-form posts, this is shared with your network on LinkedIn...And the more connections you have, the larger potential reach your post can have. After publishing your first post, youâll get a âFollowâ button. This enables LinkedIn members who follow you to see your shares and published posts in their feed. To reach even more people outside of your network, be sure to add the #StudentVoices hashtag in the body of your post. Once youâve published, your most recent posts will appear at the top of your LinkedIn profile. Youâll also have a hyperlink to your posts that you can share or even put on your resume for potential employers to see. To access that hyperlink, just click âSee moreâ from your profile and copy the link.
- *Members who post own the rights to any original content they publish