LinkedIn and Cornell discuss strategies for leveraging the power of LinkedIn to break down silos and build a more Connected school.

1. Making the Connected
School a Reality
​Ira Amilhussin
​Sr. Marketing Manager, Higher Education
​LinkedIn
#EDUCONNECT17

2. #EDUCONNECT17
The CHALLENGE

3. #EDUCONNECT17
STUDENTS
ADMISSIONSMARKETING CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ALUMNI
ENGAGEMENT
ALUMNI
DEVELOPMENT
PROSPECTS / APPLICANTS ALUMNI
Funds
Raised
Alumni
Participation
Places HiresPublications /
Research
Teaching /
Transcripts
ApplicationsQualified
Inquiries
Data is collected throughout the educational journey

4. #EDUCONNECT17
But educational institutions operate in siloes
ALUMNI
ENGAGEMENT
ALUMNI
DEVELOPMENT
CAREER
SERVICES
CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ADMISSIONS
MARKETING
STUDENTS
PROSPECTS / APPLICANTS
ALUMNI

5. #EDUCONNECT17
LinkedIn is the
SOLUTION

6. #EDUCONNECT17
MARKETING
ALUMNI
ENGAGEMENT
ALUMNI
DEVELOPMENT
ADMISSIONS
EDUCATION
/FACULTY
IP / THOUGHT
LEADERSHIP
CAREER
SERVICES
CAREER
SERVICES
With LinkedIn, departmental efforts can amplify and
benefit from each others’ work

7. #EDUCONNECT17
The
CONNECTED
School

8. #EDUCONNECT17
MEDIAINSIGHTSTOOLS
#EDUCONNECT17

9. #EDUCONNECT17
​4
LinkedIn changes the shape of the
marketing funnel
Marketers’ focus LinkedIn impact area
Branding & Content
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
MORE QUALIFIED, IN MARKET

10. #EDUCONNECT17
​4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
MORE ENROLLMENTS
LinkedIn changes the shape of the
marketing funnel

11. #EDUCONNECT17
​4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
HIGHER GRADUATION RATES
LinkedIn changes the shape of the
marketing funnel

12. #EDUCONNECT17
​4
MEANINGFUL EMPLOYMENT
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
LinkedIn changes the shape of the
marketing funnel

13. #EDUCONNECT17
​4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
BUILDING A VIRTUOUS
MARKETING CYCLE
LinkedIn changes the shape of the
marketing funnel

14. #EDUCONNECT17
A few forward thinking schools have already started