5. 5
Split into three steps
In business, there are three levels of empathy. The first is "on-demand" empathy, which is the ability to sense what customers want. The second is "solution" empathy, which entails understanding a customer's problem and figuring out how to address it. The third is "transcendent" empathy where you create solutions to problems that customers don't even know that they have.
— Geoffrey James, INC
1
On-demand
2
Solution
3
Transcendent
8. 8
1
Create the all- encompassing guide to whatever the hell conversation you want to own
9. 9
2
The “Hugh MacLeod” Strategy—Write 5 relevant blogs then roll them all together
Monday
Tuesday
Wednesday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
10. 10
3
Flip your case studies on their heads—Turn your bottom funnel case studies into a collection of “success stories”
11. 11
Repurpose Content
Company Pages
Sponsored Updates
(Turn it up to eleven!)
LinkedIn Groups
SlideShare
25. The Results Out of the Gate
34%
32%
15%
9%
6%
4%
Email
Blog
InMail
Direct/ SEO
Other
Display
AdWords
64%
7%
7%
7%
6%
4%
2%
1%
1%
United States
Netherlands
India
Canada
Australia
UK
Germany
New Zealand
Singapore
France