Marketers are facing challenges from COVID-19 such as budget cuts, shifting priorities, and moving events online. A survey found that 38% of marketers paused or cancelled events, moving them online instead. COVID has impacted marketing strategies, with 67% of campaigns being pivoted or paused. Top reasons for decreasing marketing spend included budget cuts, a perception that it's not the right time to advertise, and lack of audience engagement. Marketers are responding by increasing investment in webinars, organic social media, and online video. They are targeting audiences affected by COVID-19 and shifting budgets from upper to lower funnel activities. Content is also being adjusted, with more social and thought leadership content but less events and new product information.