Last year LinkedIn launched the Content Marketing Score and in turn identified the top 10 most influential global brands on LinkedIn. From Forbes, to the World Economic Forum to Mashable, all of these rose to the top when it came to content marketing efforts on LinkedIn. It’s been even bigger this year for brands and we are excited to share the top 10 most influential brands on LinkedIn for 2015. Check out the full list of the top global brands and the top brands in specific countries that are leading the way in this infographic.

1. Content Marketing Score
The Top Global
Brands on LinkedIn:
Top 10 Global Best-in-Class Content Marketers
Based on global Content Marketing Score for 2015
Leading International Content Marketers
Based on global Content Marketing Score for 2015
as Measured by LinkedIn's
Content Marketing Score
A score that quantifies and benchmarks
the influence companies have on LinkedIn
through their content marketing.
Content Marketing Score based on LinkedIn global active members in 2015
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1
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2
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3
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4
Salesforce
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8
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5
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6
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7
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10
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9
Brazil
France
Spain
Netherlands
India
Singapore
United Kingdom
Sweden
Germany
Australia
Inc. Magazine
What are top companies doing on LinkedIn?
These factors have helped contribute to a top Content Marketing Score (CMS) in 2015.
99% of top companies
have employees
actively sharing content
97% of top
companies have
employees publishing
long-form posts
99% of top
companies
are publishing
company updates
73% of top
companies are utilizing
Sponsored Updates
to reach the
right audiences
12.6
updates per week
Top companies post an average of
?
United States
United Kingdom
Spain
Netherlands
Brazil
Germany
France
India
Sweden
Australia
Singapore
United States