2. The Elevator Speech
Have you ever had a conversation with
someone who had the potential to help you
and felt that they didn’t get what’s unique
about you and what would make you a great
catch?
People rarely have the time or interest to
listen to a long and complicated explanation
about your profession and /or specialty
3. How many of you heard a sales
pitch this morning before you
arrived here today?
How about TV, the newspaper or the radio?
It is communicating, in an entertaining way, information
about a product or service and why they should buy it
What if you ran into the CEO of Cottage Hospital in an
elevator and they casually asked what you did or why
you were visiting the hospital today?
What would you say? How would you say everything you
wanted to say in 30 seconds?
4. Purpose of a TMAY
Often used as an icebreaker at the start of a
conversation
An introduction – group of new contacts
May be asked at any time, by anyone up to the
CEO level
Make interesting enough to spawn questions
Make it easy to understand
You want to peak their interest
5. TMAY Tips
Sound spontaneous, not like you are reading a
script
Aim for twenty second presentation
Grab their attention in a few words
State your name and the company
State your expertise
Include an accomplishment that shows how you can
help them.
Focus on what you can do to help
Watch your “aahs”
6. TMAY Tips continued
Spontaneity requires practice!
Practice when:
Driving
Showering and shaving
Time yourself – no longer than 20-30 seconds
Don’t ramble
Review regularly with friends, family and industry
professionals to keep them polished and fresh
7. They come in Different Flavors
Social Mixer
Industry specific networking event
Introduction
The information interview
Out and About
8. Kathie P
Hi my name is Kathie, I’ve been a nurse with
VNHC for more than 18yrs and have stopped by
today to introduce myself to the doctor. After
106 very successful years in the Santa Barbara
area we have branched out to the Santa Ynez
Valley. Would it be possible to meet with Dr.
Billington for about 10 minutes to update her on
a patient we are providing care to.
9. Kym
Hi, I’m Kym the newest member of the VNHC
Team. VNHC has been providing the full
continuum of care to Santa Barbara residents for
many years. Services include our Loan Closet,
personal care services, skilled nursing and
rehabilitation along with palliative and hospice
care. If you haven’t seen our 18 bed ICU
Hospice facility its well worth a tour.