A look into the shifting world of digital technology and consumer communication. Now is the time to build systems and structure to take advantage of the more informed consumer.
How many people watch mad men?Typical of a generation but a type of marketer at the time
Three things on marketers place. It used to be just creative.
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
Challenge #3: Leveraging technology and dataThe digital era definitely gives retail marketers the opportunity to speak more directly with customers and really connect with them on the 1:1 level. The use of data & technology plays a big part in this very personalized relationship.Once you have people coming into your stores and coming back for more it is time to start collecting information from them….Sound simple, yeah right! Sorting through all of the data you have collected and keeping up on the latest technology trends is a very daunting task for most retailers. Even the most sophisticated retailers are still not where they would like to be with their data usage.
We walked into each store and proceeded to shop for products. We wanted to track how the employee was interacting with the consumer at the Point-of-Purchase. 44% of stores consisted of employees asking for our email address. If they were asking for the email… more than likely they were asking for the other three as well. Zip Code was taken almost as much as email which helps in the direct and digital marketing world.