Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
It Shouldn't Be Scary to Go Digital
1. Kyle Lacy
@kyleplacy
It Shouldn’t Be Scary
to Go Digital
1/12/17
Tips to building sustainable growth by focusing on the foundation of
digital change and not the hype.
7. @KYLEPLACY
Day in the Life of a Mobile User
Average #
Apps Installed
on Device
Average
Numbers of
Apps Used
Daily
Average # of
Apps
Accounting
for 80%+ of
App Usage
Time Spent
on Phone (per
Day)
Most
Commonly
Used Apps
USA 37 12 3 5 hours Facebook
Chrome
YouTube
Source: KPCB Internet Trends Report
9. @KYLEPLACY
Venmo Growth Continues to Climb
In Q116 alone,
Venmo processed
3.2 billion, a 154%
increase from Q1
2015
Total payment volume over time (2013-2016)
32. @KYLEPLACY
Keys to High Performing Teams
1. Everyone talks and listens in roughly equal measure, keeping
contributions short and sweet.
2. Members face one another, and their conversations and
gestures are energetic.
3. Members connect directly with one another—not just with the
team leader.
4. Members carry on back-channel or side conversations within
the team.
5. Members periodically break, go exploring outside the team,
and bring information back.
Source: https://hbr.org/2012/04/consistently-building-highly-e
39. @KYLEPLACY
Leasing Persona Development
Name
• Age
• Gender
• Salary
• Location
Goals & Challenges
Values & Fears
Demographics
• How do you help achieve their goals?
• How do you help solve their problems?
• Why wouldn’t they buy?
• How do you help alleviate their fears?
• How do you support their values?
• Education
• Family
Hiring the right people for the right job.
VP of Human Resources – Recruiting and Hiring – they are bad about hiring warm bodies.
Many of their staffers are college students – not commited
Leasing Persona – College student 17-18 Generation Z / End of Millennial /