7. 93% of U.S. online
consumers are email
subscribers, and receive at
least one permission-based
email each day.
Channel Preference Survey, ExactTarget
8. 75% of social media users
say email is the best way for
companies to communicate.
Channel Preference Survey, ExactTarget
9. 66% of U.S. consumers have
made a purchase as a result
of an offer received by email.
Channel Preference Survey, ExactTarget
10. 49% of consumers want a
seamless shopping
experience across all
channels.
Accenture
11.
12.
13.
14.
15.
16.
17.
18.
19. 1 in 3 consumers use their
mobile phone to research
products in-store.
Cisco Internet Business Group
20.
21. 48% of all emails sent are
now opened and read on a
mobile device.
Return Path
22. 63% of US consumers say
they delete emails
immediately if they are not
optimized for mobile.
Return Path
23.
24.
25.
26.
27. 19 million unique people
composed 263 million Tweets
about live TV in Q2 2013
alone.
SocialGuide / Nielsen
28. 19 million unique people
composed 263 million Tweets
about live TV in Q2 2013
alone.
24%+ y/y for authors and
38%+ in tweet volume.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42. 41% of consumers buy more
from retailers who send
personalized emails based
on past buying behaviors.
Return Path
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53. 15-25% increase in sales if
the transactional message
includes personalized
product recommendations.
iGoDigital
Hinweis der Redaktion
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
“Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
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OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
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“Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
“Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
“Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
“Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.