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The State of B2B Content Marketing: 25 Need-to-Know Stats

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Content marketing has become hugely important to B2B marketers, so much so that 91% now use content marketing to generate demand and fill the top of the funnel.

And in just the last few years, content marketing has transformed from something that seemed like a good idea to a savvy business tactic. According to HubSpot, B2B companies that blog generate 67% more leads per month than those that do not blog.

Yet, despite overwhelming evidence pointing to the efficacy of content marketing, only 44% of B2B marketers have a documented strategy.

Content marketing is clearly important and growing more so by the day. To give you a better understanding of content marketing, its use cases, effectiveness and where it’s headed, we’ve laid out 25 Need-to-Know Stats on the State of Content Marketing.

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Content marketing has become hugely important to B2B marketers, so much so that 91% now use content marketing to generate demand and fill the top of the funnel. And in just the last few years, content marketing has transformed from something that seemed like a good idea to a savvy business tactic. According to HubSpot, B2B companies that blog generate 67% more leads per month than those that do not blog. Yet, despite overwhelming evidence pointing to the efficacy of content marketing, only 44% of B2B marketers have a documented strategy. Content marketing is clearly important and growing more so by the day. To give you a better understanding of content marketing, its use cases, effectiveness and where it’s headed, we’ve laid out 25 Need-to-Know Stats on the State of Content Marketing.

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