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How to Turn Candidate Experience into an Employer Branding Strategy
Jesica Paulson
WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND?
Company Culture
Employee Experience
Connection to Brand
rivs.com
WHAT DO CANDIDATES VALUE?
Diversity
Company Values
49%
rivs.com
51%
*Statistics from TalentBoard
THE IMPACT OF CANDIDATE EXPERIENCE
46% of Candidates will take their purchases elsewhere
65% of Candidates will increase their employer relationship
rivs.com *Statistics from TalentBoard
WHAT IS AN EMPLOYER BRAND?
rivs.com
● Market perception
● Employer value proposition
● Organization’s unique culture
● Talent/people brand
EMPLOYER BRANDING STRATEGY
● Define your candidate persona
● Determine your employee value proposition (EVP)
● Define promotional channels
rivs.com
CANDIDATE PERSONA
CANDIDATE PERSONA
Who is your
candidate?
Why are they
changing jobs?
rivs.com
CANDIDATE PERSONA
Main Personality
Traits
Challenges Skills/Attributes Motivations
rivs.com
CANDIDATE PERSONA
Who influences their
decisions?
Where do they get
trusted information?
rivs.com
EMPLOYER VALUE PROPOSITION (EVP)
EMPLOYER VALUE PROPOSITION (EVP)
● Company mission, values and culture
● Employee perks
● Helps attract and retain best candidates
rivs.com
PROMOTIONAL CHANNELS
Promotional Channels
● Social networks
● Career sites
● Current employees
● Lectures/workshops
● Job ads
● Candidate Interactions
● Application process
rivs.com
WHAT WE WENT OVER
● WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND?
● Company culture. Employee experience. Connection to the brand
● WHAT DO CANDIDATES VALUE?
● Diversity and Company Values
● WHAT IS AN EMPLOYER BRAND?
● Market perception. Employer value proposition (EVP). Organization’s unique culture. Talent/people brand.
● DEFINED AN EMPLOYER BRANDING STRATEGY
● Define your candidate persona. Determine your employer value proposition (EVP). Define promo channels
rivs.com
Interested in interviewing software that will help
you promote your employer brand during the
candidate journey?
Contact us now at info@rivs.com

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How to Turn Candidate Experience into an Employer Branding Strategy

  • 3. WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND? Company Culture Employee Experience Connection to Brand rivs.com
  • 4. WHAT DO CANDIDATES VALUE? Diversity Company Values 49% rivs.com 51% *Statistics from TalentBoard
  • 5. THE IMPACT OF CANDIDATE EXPERIENCE 46% of Candidates will take their purchases elsewhere 65% of Candidates will increase their employer relationship rivs.com *Statistics from TalentBoard
  • 6. WHAT IS AN EMPLOYER BRAND? rivs.com ● Market perception ● Employer value proposition ● Organization’s unique culture ● Talent/people brand
  • 7. EMPLOYER BRANDING STRATEGY ● Define your candidate persona ● Determine your employee value proposition (EVP) ● Define promotional channels rivs.com
  • 9. CANDIDATE PERSONA Who is your candidate? Why are they changing jobs? rivs.com
  • 10. CANDIDATE PERSONA Main Personality Traits Challenges Skills/Attributes Motivations rivs.com
  • 11. CANDIDATE PERSONA Who influences their decisions? Where do they get trusted information? rivs.com
  • 13. EMPLOYER VALUE PROPOSITION (EVP) ● Company mission, values and culture ● Employee perks ● Helps attract and retain best candidates rivs.com
  • 15. Promotional Channels ● Social networks ● Career sites ● Current employees ● Lectures/workshops ● Job ads ● Candidate Interactions ● Application process rivs.com
  • 16. WHAT WE WENT OVER ● WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND? ● Company culture. Employee experience. Connection to the brand ● WHAT DO CANDIDATES VALUE? ● Diversity and Company Values ● WHAT IS AN EMPLOYER BRAND? ● Market perception. Employer value proposition (EVP). Organization’s unique culture. Talent/people brand. ● DEFINED AN EMPLOYER BRANDING STRATEGY ● Define your candidate persona. Determine your employer value proposition (EVP). Define promo channels rivs.com
  • 17. Interested in interviewing software that will help you promote your employer brand during the candidate journey? Contact us now at info@rivs.com