SlideShare ist ein Scribd-Unternehmen logo
1 von 33
VUCA World
BY -Kunal Basin
Volatile
Uncertain
Complex
Ambiguous
"the new
normal”
Where did VUCA come from?
US Military started using this term in
late 90s for the post-Cold War world
Reflects a fast-paced,
increasingly unstable and
rapidly changing world
To deal with a
changing
battlescape
Business leaders face a similar,
challenging,
dynamic
landscape
Volatile
Unstable
Hard to predict
Be prepared
Match investment to risk
The challenge is
• Exponentially accelerating change
• Unexpected
• Unstable
• May be of unknown duration
• Requires accelerated decision making
• Require an urgent response
But
• Its not necessarily hard to understand
• Knowledge about it is often available
Example
Prices fluctuate after a natural disaster
How Does it impact?
• Causes fear
• Risk Aversion
Leadership Lessons
• Translate date into information
• Communicate early
• Ensure your intent is understood
We can use
• Rapid advances in computing power
• Unprecedented access to knowledge
• 24hr news
• Viral stories
• Expanding social networks & media
Uncertain
The inability to know everything,the lack
of predictability and likelihood of
“surprise” events
Uncertainty
Leadership Challenges
• Abstruse to
situation
• Insufficient
information
• More
information
• Abstruse to
understand
out come
event
The VUCA prime
The VUCA prime can be
seen as a continuum of
skill leader can develop
to help make sense
Of leading in VUCA world
VUCA : UNCERTAINTY
Victim of Uncertainty Master of Uncertainty
• See the only one out come and
does not think beyond the
immediate
• See only problem with potential
outcomes
• Clings to existing processes even
when they are inadequate
• Rely on past solution to solve
today issues
• Concerned with the here and
now
• Able to see a range of outcomes
and think in terms of confidence
intervals
• See uncertain time as
opportunities make bold moves
• Recognize issue with current
state and seeks to adapt
• Looks for flaws in the past
solution to today problem
• Concerned with the future,
looking for the weak signals
which are the harbingers of
change
Complexity
Leadership challenges
• Driver
• Where to start
• Quick wins
• lack the time
• Mitigating actions
• Stuck
Ambiguity
The haziness of reality, the potential for misreads,
and the mixed meanings of conditions; cause-and-
effect confusion.
Ambiguity – Leadership
Challenges
Failure to understand the significance of an event
High risk of miss-interpreting events and
responding inappropriately in ineffective ways
Leaders are too far removed from the source
and context of the events
Leaders act based on a limited understanding of
events and their meaning
Source: http://www.georgeambler.com/vuca-leading-in-
How to lead effectively in an Ambiguous
environment?
Listen well
Think
divergently
Set up
incremental
dividends
Source: https://hbr.org/2011/01/leading-
Ready for a VUCA
World?
The Antidote
(Solution)
Bob Johansen
VUCA Prime
Example
Adapting
VUCA&VUC
A Prime
Expectations
& Challenges
Change-
Decade
LAUNCHE
D
2001, New
Leadership
Development
Programme
Need for
Specialized
Leadership
Programs
Battle
Against
Create a vision and “make sense of the world.”
 Things Changing Rapidly.
 Clear Vision- Focused People. Right Direction
Informed Choices.
Communic
ate
Belief
see things from a more strategic & long-term perspect
Focus
Battle Against
CURIOSITY - ask questions (coach) that
challenge the status quo in your organization
every day
EMPATHY - get where people are coming
from – their hopes, fears and desires
OPEN MIND - explore new ideas, reflect and
seek constructive criticism
SIMPLIFY - chop the fat, cut through the
complexity and distill the core down to its
essence
INTUITION - use the gift of knowing without
reasoning, trust your gut and your experience
SYSTEMS THINKING - approach problems
from a holistic perspective (a system of
dynamic, interacting, interdependent parts)
DECISIVENESS - adapt quickly to changing
circumstances and make decisions with
confidence
INNOVATE OR DIE - learn from your mistakes
and continuously seek new ways to get better at
what you do
EMPOWER - value networks over hierarchy,
collaboration over control and set people free to
do great work
Ambiguity Agility
References
• What VUCA Really Means For You by Nathan Bennett
and G.James Leoine, Harvard Business Review, January
2014 (Kindle edition)
• Winning a SuperVUCA World –
saatchikevin.com/Winning_in_a_SuperVUCA_World/
• VUCA -
http://en.wikipedia.org/wiki/Volatility,_uncertainty,_co
mplexity_and_ambiguity

Weitere ähnliche Inhalte

Was ist angesagt? (20)

We live in a VUCA world
We live in a VUCA worldWe live in a VUCA world
We live in a VUCA world
 
Vuca world
Vuca worldVuca world
Vuca world
 
Disruption in a VUCA World
Disruption in a VUCA WorldDisruption in a VUCA World
Disruption in a VUCA World
 
Leading in a vuca world terrell
Leading in a vuca world terrellLeading in a vuca world terrell
Leading in a vuca world terrell
 
How to Survive in VUCA World
How to Survive in  VUCA WorldHow to Survive in  VUCA World
How to Survive in VUCA World
 
Developing VUCA skills in Leaders
Developing VUCA skills in LeadersDeveloping VUCA skills in Leaders
Developing VUCA skills in Leaders
 
Las g8 q2m5w5
Las g8 q2m5w5Las g8 q2m5w5
Las g8 q2m5w5
 
Change
ChangeChange
Change
 
CRISIS LEADERSHIP
CRISIS LEADERSHIPCRISIS LEADERSHIP
CRISIS LEADERSHIP
 
The Process of Change / Transformation
The Process of Change / TransformationThe Process of Change / Transformation
The Process of Change / Transformation
 
VUCA ENVIRONMENT
VUCA ENVIRONMENT VUCA ENVIRONMENT
VUCA ENVIRONMENT
 
Leadership in communication ppt
Leadership in communication pptLeadership in communication ppt
Leadership in communication ppt
 
English 9 Q1 Week 1
English 9 Q1 Week 1English 9 Q1 Week 1
English 9 Q1 Week 1
 
Process of transition - Fisher's Transition Curve - John Fisher 2003
Process of transition  - Fisher's Transition Curve - John Fisher 2003Process of transition  - Fisher's Transition Curve - John Fisher 2003
Process of transition - Fisher's Transition Curve - John Fisher 2003
 
Innovative Leadership
Innovative LeadershipInnovative Leadership
Innovative Leadership
 
Agility and adaptability
Agility and adaptabilityAgility and adaptability
Agility and adaptability
 
Leadership Development Presentation
Leadership Development PresentationLeadership Development Presentation
Leadership Development Presentation
 
Change management ppt 3 mba
Change management ppt 3 mbaChange management ppt 3 mba
Change management ppt 3 mba
 
The 21st Century Leadership
The 21st Century LeadershipThe 21st Century Leadership
The 21st Century Leadership
 
Servant leadership
Servant leadershipServant leadership
Servant leadership
 

Andere mochten auch

BCG,GE matrix for ITC & Bajaj auto
BCG,GE matrix for ITC & Bajaj autoBCG,GE matrix for ITC & Bajaj auto
BCG,GE matrix for ITC & Bajaj autoSaravanan rulez
 
Challenges of Globalisation: Leading yourself, your team and organisation to ...
Challenges of Globalisation: Leading yourself, your team and organisation to ...Challenges of Globalisation: Leading yourself, your team and organisation to ...
Challenges of Globalisation: Leading yourself, your team and organisation to ...Centre for Executive Education
 
Cultivating the Global Competencies in Your Classroom: Tools and Strategies
Cultivating the Global Competencies in Your Classroom: Tools and StrategiesCultivating the Global Competencies in Your Classroom: Tools and Strategies
Cultivating the Global Competencies in Your Classroom: Tools and StrategiesOne To World's Global Classroom
 
C2 operations strategy
C2 operations strategyC2 operations strategy
C2 operations strategyhakimizaki
 
Les différentes strategies concurrentielles
Les différentes strategies concurrentiellesLes différentes strategies concurrentielles
Les différentes strategies concurrentiellesRajae Boujnah
 
Stratégie de l entreprise
Stratégie de l entrepriseStratégie de l entreprise
Stratégie de l entrepriseBbasatof Mostafa
 
Part 3: The Different Schools of Strategy
Part 3: The Different Schools of Strategy Part 3: The Different Schools of Strategy
Part 3: The Different Schools of Strategy Open Strategy
 
Competitive advantage and strategy formulation process
Competitive advantage and strategy formulation processCompetitive advantage and strategy formulation process
Competitive advantage and strategy formulation processvitusmaren
 
It's A Vuca World!
It's A Vuca World!It's A Vuca World!
It's A Vuca World!Denise Caron
 
Strategic formulation
Strategic formulationStrategic formulation
Strategic formulationCesar Rentino
 
Mckinsey’s 7 s model by Harshit
Mckinsey’s 7 s model by HarshitMckinsey’s 7 s model by Harshit
Mckinsey’s 7 s model by HarshitArman819
 
strategy formulation vs strategy implementation
strategy formulation vs strategy implementationstrategy formulation vs strategy implementation
strategy formulation vs strategy implementationGeorge V James
 
strategy formulation
strategy formulationstrategy formulation
strategy formulationMentari Pagi
 
Notes for mba (strategic management) unit i
Notes for mba (strategic management) unit iNotes for mba (strategic management) unit i
Notes for mba (strategic management) unit isnselvaraj
 

Andere mochten auch (20)

BCG,GE matrix for ITC & Bajaj auto
BCG,GE matrix for ITC & Bajaj autoBCG,GE matrix for ITC & Bajaj auto
BCG,GE matrix for ITC & Bajaj auto
 
Challenges of Globalisation: Leading yourself, your team and organisation to ...
Challenges of Globalisation: Leading yourself, your team and organisation to ...Challenges of Globalisation: Leading yourself, your team and organisation to ...
Challenges of Globalisation: Leading yourself, your team and organisation to ...
 
Cultivating the Global Competencies in Your Classroom: Tools and Strategies
Cultivating the Global Competencies in Your Classroom: Tools and StrategiesCultivating the Global Competencies in Your Classroom: Tools and Strategies
Cultivating the Global Competencies in Your Classroom: Tools and Strategies
 
C2 operations strategy
C2 operations strategyC2 operations strategy
C2 operations strategy
 
Les différentes strategies concurrentielles
Les différentes strategies concurrentiellesLes différentes strategies concurrentielles
Les différentes strategies concurrentielles
 
Stratégie de l entreprise
Stratégie de l entrepriseStratégie de l entreprise
Stratégie de l entreprise
 
Part 3: The Different Schools of Strategy
Part 3: The Different Schools of Strategy Part 3: The Different Schools of Strategy
Part 3: The Different Schools of Strategy
 
Competitive advantage and strategy formulation process
Competitive advantage and strategy formulation processCompetitive advantage and strategy formulation process
Competitive advantage and strategy formulation process
 
It's A Vuca World!
It's A Vuca World!It's A Vuca World!
It's A Vuca World!
 
6 Talent Strategy Levers for a VUCA World
6 Talent Strategy Levers for a VUCA World6 Talent Strategy Levers for a VUCA World
6 Talent Strategy Levers for a VUCA World
 
Internationalisation process in developed and developing countries
Internationalisation process in developed and developing countriesInternationalisation process in developed and developing countries
Internationalisation process in developed and developing countries
 
Internationalization Strategies
Internationalization StrategiesInternationalization Strategies
Internationalization Strategies
 
Ansoff matrix
Ansoff matrixAnsoff matrix
Ansoff matrix
 
Strategy formulation
Strategy formulationStrategy formulation
Strategy formulation
 
Strategic formulation
Strategic formulationStrategic formulation
Strategic formulation
 
Mckinsey’s 7 s model by Harshit
Mckinsey’s 7 s model by HarshitMckinsey’s 7 s model by Harshit
Mckinsey’s 7 s model by Harshit
 
strategy formulation vs strategy implementation
strategy formulation vs strategy implementationstrategy formulation vs strategy implementation
strategy formulation vs strategy implementation
 
strategy formulation
strategy formulationstrategy formulation
strategy formulation
 
Notes for mba (strategic management) unit i
Notes for mba (strategic management) unit iNotes for mba (strategic management) unit i
Notes for mba (strategic management) unit i
 
Ansoff matrix for mcdonalds
Ansoff matrix for mcdonaldsAnsoff matrix for mcdonalds
Ansoff matrix for mcdonalds
 

Ähnlich wie VUCA WORLD

Leadership In Uncertain World
Leadership In Uncertain WorldLeadership In Uncertain World
Leadership In Uncertain WorldFaisal Hoque
 
Leadership,VUCA ,5 LEVELS & Leadership Grid
Leadership,VUCA ,5 LEVELS & Leadership GridLeadership,VUCA ,5 LEVELS & Leadership Grid
Leadership,VUCA ,5 LEVELS & Leadership GridJVV Creations
 
Using Vertical Development in a complex and unpredictable world
Using Vertical Development in a complex and unpredictable world Using Vertical Development in a complex and unpredictable world
Using Vertical Development in a complex and unpredictable world Kate Pilgrim
 
Empowering businesses rebound covid19
Empowering businesses rebound covid19Empowering businesses rebound covid19
Empowering businesses rebound covid19KAYODE ADEBIYI
 
Public Leadership: The next 5 years
Public Leadership: The next 5 yearsPublic Leadership: The next 5 years
Public Leadership: The next 5 yearsErwin Schwella
 
To be a clinical research associate (CRA) during Covid-19 outbreak
To be a clinical research associate (CRA) during Covid-19 outbreakTo be a clinical research associate (CRA) during Covid-19 outbreak
To be a clinical research associate (CRA) during Covid-19 outbreakS.Nur Şimşir
 
Ob. managing change 09.10.2011
Ob. managing change  09.10.2011Ob. managing change  09.10.2011
Ob. managing change 09.10.2011Mahfuza Mili
 
Educational Leadership Challenges in the 21st Century by Mirza Yawar Baig
Educational Leadership Challenges in the 21st Century by Mirza Yawar BaigEducational Leadership Challenges in the 21st Century by Mirza Yawar Baig
Educational Leadership Challenges in the 21st Century by Mirza Yawar BaigMirza Yawar Baig
 
Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...
Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...
Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...Metamorphis Digital Advisory
 
Cognitive Uncertainty: A Barrier to Better Project Risk Management
Cognitive Uncertainty: A Barrier to Better Project Risk ManagementCognitive Uncertainty: A Barrier to Better Project Risk Management
Cognitive Uncertainty: A Barrier to Better Project Risk ManagementDouglas Hutcheon, MBA
 
Welcome to the workshop. We hope you have an enj.docx
Welcome to the workshop. We hope you have an enj.docxWelcome to the workshop. We hope you have an enj.docx
Welcome to the workshop. We hope you have an enj.docxhelzerpatrina
 
Leading Successful Change
Leading Successful ChangeLeading Successful Change
Leading Successful ChangeOsama M. Ashri
 

Ähnlich wie VUCA WORLD (20)

UVCA in L& SCM Scenario
UVCA in L& SCM ScenarioUVCA in L& SCM Scenario
UVCA in L& SCM Scenario
 
VUVA World.pptx
VUVA World.pptxVUVA World.pptx
VUVA World.pptx
 
Leadership In Uncertain World
Leadership In Uncertain WorldLeadership In Uncertain World
Leadership In Uncertain World
 
Leadership,VUCA ,5 LEVELS & Leadership Grid
Leadership,VUCA ,5 LEVELS & Leadership GridLeadership,VUCA ,5 LEVELS & Leadership Grid
Leadership,VUCA ,5 LEVELS & Leadership Grid
 
Using Vertical Development in a complex and unpredictable world
Using Vertical Development in a complex and unpredictable world Using Vertical Development in a complex and unpredictable world
Using Vertical Development in a complex and unpredictable world
 
VUCA.pptx
VUCA.pptxVUCA.pptx
VUCA.pptx
 
Empowering businesses rebound covid19
Empowering businesses rebound covid19Empowering businesses rebound covid19
Empowering businesses rebound covid19
 
NCVO Webinar: Board Leadership: Supporting your charity through the next phas...
NCVO Webinar: Board Leadership: Supporting your charity through the next phas...NCVO Webinar: Board Leadership: Supporting your charity through the next phas...
NCVO Webinar: Board Leadership: Supporting your charity through the next phas...
 
Public Leadership: The next 5 years
Public Leadership: The next 5 yearsPublic Leadership: The next 5 years
Public Leadership: The next 5 years
 
Vuca Situation
Vuca SituationVuca Situation
Vuca Situation
 
To be a clinical research associate (CRA) during Covid-19 outbreak
To be a clinical research associate (CRA) during Covid-19 outbreakTo be a clinical research associate (CRA) during Covid-19 outbreak
To be a clinical research associate (CRA) during Covid-19 outbreak
 
Scenario Building
Scenario BuildingScenario Building
Scenario Building
 
Ob. managing change 09.10.2011
Ob. managing change  09.10.2011Ob. managing change  09.10.2011
Ob. managing change 09.10.2011
 
bee innovation 19-05.pdf
bee innovation  19-05.pdfbee innovation  19-05.pdf
bee innovation 19-05.pdf
 
Educational Leadership Challenges in the 21st Century by Mirza Yawar Baig
Educational Leadership Challenges in the 21st Century by Mirza Yawar BaigEducational Leadership Challenges in the 21st Century by Mirza Yawar Baig
Educational Leadership Challenges in the 21st Century by Mirza Yawar Baig
 
Dealing with complexity at work
Dealing with complexity at workDealing with complexity at work
Dealing with complexity at work
 
Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...
Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...
Hope is not a strategy - reflections on strategy and leadership in Aotearoa N...
 
Cognitive Uncertainty: A Barrier to Better Project Risk Management
Cognitive Uncertainty: A Barrier to Better Project Risk ManagementCognitive Uncertainty: A Barrier to Better Project Risk Management
Cognitive Uncertainty: A Barrier to Better Project Risk Management
 
Welcome to the workshop. We hope you have an enj.docx
Welcome to the workshop. We hope you have an enj.docxWelcome to the workshop. We hope you have an enj.docx
Welcome to the workshop. We hope you have an enj.docx
 
Leading Successful Change
Leading Successful ChangeLeading Successful Change
Leading Successful Change
 

Mehr von Universal Business School (15)

Final marketing ppt fiama
Final marketing ppt fiamaFinal marketing ppt fiama
Final marketing ppt fiama
 
E book
E bookE book
E book
 
Manufacturing processes
Manufacturing processesManufacturing processes
Manufacturing processes
 
GDP OF TOP 10 COUNTRIES
GDP OF TOP 10 COUNTRIES GDP OF TOP 10 COUNTRIES
GDP OF TOP 10 COUNTRIES
 
Design Thinking for Entrepreneurs and Small Businesses.
Design Thinking for Entrepreneurs and Small Businesses.Design Thinking for Entrepreneurs and Small Businesses.
Design Thinking for Entrepreneurs and Small Businesses.
 
Mr kunal bhasin performance appraisal november 24 2014
Mr kunal bhasin performance appraisal november 24 2014Mr kunal bhasin performance appraisal november 24 2014
Mr kunal bhasin performance appraisal november 24 2014
 
Google +
Google +Google +
Google +
 
The Monk who sold his Ferrari
 The Monk who sold his Ferrari The Monk who sold his Ferrari
The Monk who sold his Ferrari
 
Packaging techniques
Packaging techniquesPackaging techniques
Packaging techniques
 
Monday productivity pointers
Monday productivity pointers Monday productivity pointers
Monday productivity pointers
 
Generic Medicines
Generic MedicinesGeneric Medicines
Generic Medicines
 
Honda Co. and its campaigns.
Honda Co. and its campaigns.Honda Co. and its campaigns.
Honda Co. and its campaigns.
 
Mushroom Packaging
Mushroom PackagingMushroom Packaging
Mushroom Packaging
 
Motivation
MotivationMotivation
Motivation
 
Britannia
BritanniaBritannia
Britannia
 

Kürzlich hochgeladen

Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 

Kürzlich hochgeladen (20)

Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 

VUCA WORLD

  • 3. Where did VUCA come from? US Military started using this term in late 90s for the post-Cold War world Reflects a fast-paced, increasingly unstable and rapidly changing world
  • 4. To deal with a changing battlescape Business leaders face a similar, challenging, dynamic landscape
  • 5. Volatile Unstable Hard to predict Be prepared Match investment to risk
  • 6. The challenge is • Exponentially accelerating change • Unexpected • Unstable • May be of unknown duration • Requires accelerated decision making • Require an urgent response But • Its not necessarily hard to understand • Knowledge about it is often available Example Prices fluctuate after a natural disaster
  • 7. How Does it impact? • Causes fear • Risk Aversion Leadership Lessons • Translate date into information • Communicate early • Ensure your intent is understood We can use • Rapid advances in computing power • Unprecedented access to knowledge • 24hr news • Viral stories • Expanding social networks & media
  • 8. Uncertain The inability to know everything,the lack of predictability and likelihood of “surprise” events
  • 9. Uncertainty Leadership Challenges • Abstruse to situation • Insufficient information • More information • Abstruse to understand out come event
  • 10. The VUCA prime The VUCA prime can be seen as a continuum of skill leader can develop to help make sense Of leading in VUCA world
  • 11. VUCA : UNCERTAINTY Victim of Uncertainty Master of Uncertainty • See the only one out come and does not think beyond the immediate • See only problem with potential outcomes • Clings to existing processes even when they are inadequate • Rely on past solution to solve today issues • Concerned with the here and now • Able to see a range of outcomes and think in terms of confidence intervals • See uncertain time as opportunities make bold moves • Recognize issue with current state and seeks to adapt • Looks for flaws in the past solution to today problem • Concerned with the future, looking for the weak signals which are the harbingers of change
  • 13. Leadership challenges • Driver • Where to start • Quick wins • lack the time • Mitigating actions • Stuck
  • 14. Ambiguity The haziness of reality, the potential for misreads, and the mixed meanings of conditions; cause-and- effect confusion.
  • 15. Ambiguity – Leadership Challenges Failure to understand the significance of an event High risk of miss-interpreting events and responding inappropriately in ineffective ways Leaders are too far removed from the source and context of the events Leaders act based on a limited understanding of events and their meaning Source: http://www.georgeambler.com/vuca-leading-in-
  • 16.
  • 17. How to lead effectively in an Ambiguous environment? Listen well Think divergently Set up incremental dividends Source: https://hbr.org/2011/01/leading-
  • 18. Ready for a VUCA World?
  • 20.
  • 21. Example Adapting VUCA&VUC A Prime Expectations & Challenges Change- Decade LAUNCHE D 2001, New Leadership Development Programme Need for Specialized Leadership Programs
  • 22. Battle Against Create a vision and “make sense of the world.”  Things Changing Rapidly.  Clear Vision- Focused People. Right Direction Informed Choices. Communic ate Belief see things from a more strategic & long-term perspect Focus
  • 23. Battle Against CURIOSITY - ask questions (coach) that challenge the status quo in your organization every day EMPATHY - get where people are coming from – their hopes, fears and desires OPEN MIND - explore new ideas, reflect and seek constructive criticism
  • 24. SIMPLIFY - chop the fat, cut through the complexity and distill the core down to its essence INTUITION - use the gift of knowing without reasoning, trust your gut and your experience SYSTEMS THINKING - approach problems from a holistic perspective (a system of dynamic, interacting, interdependent parts)
  • 25. DECISIVENESS - adapt quickly to changing circumstances and make decisions with confidence INNOVATE OR DIE - learn from your mistakes and continuously seek new ways to get better at what you do EMPOWER - value networks over hierarchy, collaboration over control and set people free to do great work Ambiguity Agility
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. References • What VUCA Really Means For You by Nathan Bennett and G.James Leoine, Harvard Business Review, January 2014 (Kindle edition) • Winning a SuperVUCA World – saatchikevin.com/Winning_in_a_SuperVUCA_World/ • VUCA - http://en.wikipedia.org/wiki/Volatility,_uncertainty,_co mplexity_and_ambiguity