Practical tips on getting more transactional emails - those sent to an individual based on an action they have taken - opened.

1. 20 email writing tips for
Transactional emails.
A collection of tips compiled from insights by
today’s top email marketers

2. Improve your
mailing list quality
Just because it’s big, doesn’t mean it’s good.
Theme #1

3. vv
Segment your mailing list
Personalize content by interests, hobbies, carreers
and user behaviour.
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4. Focus on your
subject line
Your subject line is the most important written
piece of your email.
Theme #2

5. vv
Make your subject line
relevant and enticing
Take your time when writing a subject line - it’s the
first thing that your readers will see...
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6. vv
Test out different formats
Figure out which format your market likes best.
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7. vv
Try varying lengths of
subject lines
Different lengths of subject lines will also suit
various emails differently.
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8. vv
Write straightforward
subject lines for
transactional emails
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9. vv
Try the casual approach
If your subject line is casual and personalized, your
readers will be more likely to open your emails.
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10. vv
Use sentence case
Using sentence case in your subject lines makes
them look friendlier and less formal.
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11. Write great content
If your reader is impressed by your subject line,
the content had better not disappoint them.
Theme #3

12. Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.

13. vv
Be consistent
Wherever possible, use similar layouts and
color-schemes.
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14. vv
Make information easy to
find and to understand
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15. vv
Don't let your emails
get boring
Add some comic relief to the end of your email,
after the important information has been seen.
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16. Your writing style
How you write your content is just as important
as what you write about.
Theme #4

17. vv
Write as if you are speaking
to one person
Write like you talk - avoid using words like
'inquiry', 'correspondence' and 'herewith'.
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18. vv
Have a clear Call to Action
For the most part, an email without a Call to Action
is a waste of time.
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19. vv
Order instructions
chronologically
Transactional
Step 1: Log out and log back in again.
Step 2: If that doesn't help, start by going
to your Account Details page…

20. vv
Say thank you
Transactional
People appreciate gratitude, and if they are a
customer, they deserve it, too.

21. vv
Use your P.S. wisely!
Most readers start by reading the subject line, and
then skip to the bottom of your email,
reading the P.S.
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22. Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.

23. Personalization
Personalized mails have a 29% higher open rate
and 41% unique click-through rate.
Theme #5

24. vv
Use their name!
Instead of starting an email with 'Hello',
why not try 'Hello, John!'
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25. Practical tips
In order to get accurate open rate results,
there are a few things on the technical side
that can help you out.
Theme #6

26. vv
Avoid spam filters
Avoid common spam and 'sales-pitch' words and
phrases, like 'No questions asked', 'Limited time
only' and 'They're just giving it away'.
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27. vv
Optimize emails for mobile
Over half of all emails are opened on mobile
devices.
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28. vv
Make sure that they know
they can reply
“P.S. You can reply directly to this email if
you'd like to get in touch.”
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29. vv
A/B test EVERYTHING
In order to fine-tune your emails and make them
the best that they can be, you need to test which
variations come out on top.
TransactionalColdBulk

30. Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.