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Andy Williams (@Koozai_Andy)
MASTERING LOCAL SEO
ON THE EDGE BRISTOL 2013
LOCAL SEO
IS CHANGING
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
LOCAL SEO
ON PAGE
OPTIMISATION
Title Tags & Meta
Name, Address,
Phone Number
Content
Blog
Rich Snippets
ON PAGE
OPTIMISATION
TITLE TAGS
META
DESCRIPTION
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
HOW TO USE
YOUR BLOG
Mastering Local SEO (On The Edge Bristol)
WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and others understand information
more precisely.”
Source: Google
POSSIBLE
MARKUPS
Place
Restaurant
Product
Review
Aggregate Review
Event
TESTING TOOL
http://www.google.com/webmasters/tools/richsnippets
Mastering Local SEO (On The Edge Bristol)
LOCAL SITES
AND PROFILES
SITES WITH
LOCAL INTENT
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
LOCAL SITES
SOCIAL MEDIA
Mastering Local SEO (On The Edge Bristol)
FACEBOOK
TWITTER
LINKEDIN
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
ALSO
INCLUDE
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
LINK YOUR
WEBSITE
Google don’t rank a site in both
natural listings and local
in the same set of search results
if the same URL is used.
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
OTHER
PROFILES
Pinterest
FourSquare
YouTube
Flickr
Trip Advisor
REVIEWS
Mastering Local SEO (On The Edge Bristol)
REVIEW DO’S
REVIEW DON’TS
Source: http://www.localvisibilitysystem.com
Mastering Local SEO (On The Edge Bristol)
Mastering Local SEO (On The Edge Bristol)
CITATIONS
WHAT ARE
CITATIONS?
“Citations are defined as "mentions"
of your business name and address
on other webpages, even if there is
no link to your website”.
Source: getlisted.org
Mastering Local SEO (On The Edge Bristol)
Competition’s Domain: Plus an
element of their address
WHAT TO
SEARCH FOR
Your Domain: Use
‘–site:yourdomain’ to remove your
results
Competitors on Google+: See
where they are gaining reviews
Your targeted terms: Search for
broader terms even if more
generic
Search beyond the 2nd page of
Google.
There are loads of extra leads
down as far as 60th and beyond
WHAT ABOUT
MOBILE?
Source: Search Engine Land
Source: Search Engine Land
Android
Users
ARE ALWAYS LOGGED
INTO GOOGLE
CREATING A
PERSONALISED LOCAL
SEARCH
DID YOU
KNOW?
Google
Now
IS NOW AVAILABLE ON
IPHONES AND IPADS
DID YOU
KNOW?
One in three mobile searches
have local intent versus one in
five on a PC
Mobile just made Local SEO even
more important
Source: Mobile Marketing Watch
IN
SUMMARY
LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
http://kooz.ai/local-whitepaper
THANK YOU FOR LISTENING
@Koozai_Andy
Andy.Williams@koozai.com
0845 485 1262
koozai.com
IMAGE CREDITS
3 - http://commons.wikimedia.org/wiki/File:1_venice_grand_canal_rialto_bridge_2012.jpg
5 - http://www.flickr.com/photos/thomasleuthard/5665717830/
16 - http://commons.wikimedia.org/wiki/File:Blog_(1).jpg
25 - http://www.flickr.com/photos/bonettodiego/385327413/
26 - http://en.m.wikipedia.org/wiki/File:Tick_green_modern.svg
30 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/
40 - http://www.flickr.com/photos/frankieroberto/3701261443/
46 -
http://commons.wikimedia.org/wiki/File:Telephone_booth_in_the_way_of_bicycle_tracks.jpg
50 - http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227905/
54 - http://photos.jdhancock.com/photo/2012-04-13-070445-clay-target.html
55 - http://www.flickr.com/photos/mindaugasdanys/3766009204/
62 - http://www.flickr.com/photos/morville/4274339332/
63 - http://commons.wikimedia.org/wiki/File:EMHS_iPhone_App.png
REFERENCES
19 - http://maps.google.com/help/maps/richsnippetslocal/
53 - http://www.localvisibilitysystem.com/2012/06/01/cheat-codes-for-google-
local-customer-reviews/
57 – https://getlisted.org/static/resources/why-citations-are-important.html
62 – http://searchengineland.com/study-43-percent-of-total-google-search-
queries-have-local-intent-135428
66 – http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind-
one-third-of-mobile-searches-5800/
THANK YOU FOR LISTENING
@Koozai_Andy
Andy.Williams@koozai.com
0845 485 1262
koozai.com

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