On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.

1. @Koozai_Ben
#LearnInbound - Dublin
GOOGLE’S MOBILE
UPDATE

2. The Update
21st April 2015

3. What Google Said

4. THIS CHANGE WILL
AFFECT MOBILE
SEARCHES IN ALL
LANGUAGES
WORLDWIDE AND
WILL HAVE A
SIGNIFICANT IMPACT
IN OUR SEARCH
RESULTS”GOOGLE

5. What The Industry
Heard

6. WILL HAVE A
SIGNIFICANT IMPACT
ON OUR SEARCH
RESULTS”
GOOGLE

7. We Still Remember These Guys

8. This Could Be Bad…

9. MOBILEGEDDON!!

10. What Happened

11. A Lot Of People
Panicked

12. http://kooz.ai/googlemft
A lot of people went here

13. http://kooz.ai/googlepsi
Some people went here

14. A Few People Went Here

15. Why Did Google
Do It?

16. All About The User Experience

17. They are a business too

18. What Was The
Effect

19. 4.7%More Mobile
Friendly Sites
In just two months from Google’s
announcement
Source: Google

20. There wasn't much data so
we did a survey
http://kooz.ai/mobstudy

21. 76%of businesses
said
They believed Mobilegeddon was
overhyped, incorrect and unhelpful

22. 15%of businesses
Did not know if their website was
optimised for mobile

23. 56%of businesses
Did not know if mobile plays any
role in purchases

24. What!!!
Most SME’s
surveyed didn’t
know the part
mobile plays in
their business!

25. What’s The
Significance

26. 5xMore Likely
To Abandon
A task they are trying to complete if
not optimised for mobile.
Source: Google

27. 74%More Likely
To Return
To a mobile-friendly website
appose to a non friendly one.
Source: Google

28. 61%Only View
The 1st Page
When conducting searches on their
mobile devices.
Source: Google

29. Difference of just one
or two positions is
significant

30. 0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
1 2 3 4 5 6 7 8 9 10
Percentage
of Share
Position
Share Of Google Search
Source: Chitika

31. Mobile Real-estate

32. Top Tip.
Real-estate above the fold
on a mobile is minimal.
Utilise AdWords and ad
extensions to get above the
fold and test keywords.

33. Mobile In The
User Journey

34. Search Console Search Analytics
http://kooz.ai/googlewebmt

35. Google Analytics Overall Traffic
http://kooz.ai/googleatc

36. Google Analytics Mobile Traffic
http://kooz.ai/googleatc

37. Google Analytics Device Checks
http://kooz.ai/googleatc

38. How Mobile Users See
Your Site

39. Screenfly
http://kooz.ai/screenfly

40. How Google Sees
Your Site

41. Google Mobile-Friendly Test
http://kooz.ai/googlemft

42. What Issues Are There

43. Search Console Mobile Usability
http://kooz.ai/googlewebmt

44. Search Console Crawl Errors
http://kooz.ai/googlewebmt

45. Mobile Checks - Screaming Frog
http://kooz.ai/screamingf

46. Speed matters

47. Google Page Speed Insights
http://kooz.ai/googlepsi

48. Google Slow Tag
http://kooz.ai/slowtag

49. GTMetrix.com
http://kooz.ai/gt-metrix

50. WebPageTest.org
http://kooz.ai/webpage-test

51. Lets Get Started

52. Don’t Forget You Still
Need Good SEO.
Mobile Is Just Part Of
The Picture

53. Ways To
Go / Be Mobile.
 Responsive Design (CSS Controlled)
 Adaptive (Separate HTML & CSS)
 Dedicated Mobile Site (Separate)
 Mobile App

54. RESPONSIVE WEB
DESIGN IS THE BEST
WAY TO GO FOR
MOBILE SEO”
Pierre Far, Ex Googler,
SMX London

55. Make Sure
You Compress.
 Cache
 Gzip
 Minify

56. W3 Total Cache
http://kooz.ai/w3totalc

57. Use CDN’s To Speed Things Up

58. Optimise Images with Kraken
http://kooz.ai/kraken-io

59. Good clear design
creates good user
experiences.

60. Mobile Design
Considerations.
 Tap Points
 Clear menus
 Tap to call numbers
 Remove non essential elements
 No Popups
 No Flash

61. Don’t Forget Content

62. Embed Responsibly
http://kooz.ai/embedres

63. http://kooz.ai/golocalgo
Utilise Local SEO

64. Don’t Forget
Schema
http://kooz.ai/microsch

65. What About Rankings

66. AccuRanker for SE Positions
http://kooz.ai/accuranker

67. Remember
Brand + Location
Service + Location

68. What About The
Future

69. Crystal Ball
Predictions.
 More weight to site speed
 Bigger gap between mobile /
desktop results
 More search volume = more business

71. Thanks
for listening.
@Koozai
Facebook.com/koozaiE-mail: info@koozai.com
www.koozai.com
Tel: 0330 353 0171