Beacons are the missing link between the offline world and the digital space. They bring to life a new way of interaction by adding a context to the physical world. Here's how retailers, museums, events, smart cities, banks, and offices leverage proximity to grow their businesses and engage their audiences.

1. #kontakt_io
Kontakt.io
Beacons and Beyond
What can beacons do for your business?
Beacons & beyond

2. Welcome to the age of
context

3. The Internet of
Things
“The Internet of Things” is the evolution of
connected reality where the digital meets
the physical.
Using electronic devices and web
applications, information about the world
around us is gathered and disseminated
in order to make our lives easier.

4. What role do
beacons play in
that space?

5. Beacons are the missing link
between the offline world and the
digital space.
They bring to life a new way of
interaction by adding a context to
the physical world.

6. How
beacons
work
A beacon is a small,
wireless device which
transmits
a continuous radio signal.
The signal is detected
by nearby smart devices
via Bluetooth Smart™.
Your smart device
then sends that ID
number to the cloud
server.
The server checks what
action is assigned to that ID
number & responds.
The signal tells your
smart device “I’m
Here” by giving its ID
number.

7. Privacy issues
A beacon can't track people because it's
unable to receive any information - it just
broadcasts a signal.
The signal is then received by an app which
gathers data, but only after the user’s prior
approval.

8. Beacons build a
new real-time
experience for
proximity

9. Retail

10. Brick-and-mortar
Redefined
Beacons can be used to:
● Send discount coupons, special offers;
● Build customer loyalty;
● Offer better, personalized customer
experience;
● Eliminate long queues thanks to in-app
transactions;
● Optimize in-store navigation.

11. Carrefour
The $20B+ multinational retailer, after
two years of using mobile apps, added
proximity and context with beacons.
● During just seven months, Carrefour’s
rate of app signups practically
exploded;
● The number of app users increased by
600 percent;
● Simultaneously, the time spent on
customers using the app increased by
400 percent;

12. McDonald’s
McDonald’s tested proximity marketing
at 15 McDonald’s McD Café restaurants in
Istanbul.
● 20 percent of Shopping Genie’s users
self-selected as interested in the kind
of offers that McDonald was testing;
● 30 percent of users who received an
ad from McDonald’s McCafe used the
offer more than once;
● The company was able to identify
which visitors were repeat customers,
and when and where they came from;

13. Howler
Location-based strategy which brings the
online, pay-per-visit model to the
physical world
● Supports over 200 shops and
restaurants and utilizes 700 beacons
throughout the Boston metropolitan
area;
● Hyper-local offers can generate 50
percent plus conversion rates for
traffic passing by the store;
● Demonstrates an 89 percent
engagement rate with ads (known as
“howls”) after they are broadcast

14. HotSpot Parking
A mobile parking payment solution that
helps local businesses bring in more
customers.
● Over 3,000 active users and servicing
over 100 local businesses;
● HotSpot stores can bring 30 percent of
users who are parked nearby into their
shops;
● By making parking hassle free, app
driven visits to stores last 13 percent
longer

15. Rockbot
Rockbot is bringing the age of personal
playlists to venues like bars, restaurants
and stores
● Users can request songs from their
phone at any business that has a
Rockbot Bluetooth beacon;
● Around 400 beacons accessible
throughout San Francisco;
● An overall boost in check-ins of 41
percent per location, a 22 percent
boost in strain requests, and an
average of 27 mins of app usage.

16. B£
The BrixtonPound mobile app and
Bluetooth beacon network allows
shoppers to make purchases locally in
Brixton without cards or cash.
● Payments made by using location
information provided via BLE
(Bluetooth Low Energy Service);
● Available at all 250 businesses that
currently accept the local currency.

17. Museums

18. Augmented Reality
Within Your Reach
Beacons can be used to:
● Navigate your visitors through exhibits;
● Offer art-centered games as well as
fun and rewarding learning
experiences;
● Gather and analyze visitor data.

19. de Young Museum
in SF
The first museum to officially partner
with GuidiGo and Kontakt.io to offer a
guided tour on Google Glass.
● BLE beacon at each artwork unlocks
additional content;
● Beacon triggers the related animation
on Glass when the visitor approaches a
painting marked with the audio sign.

20. Graceland
Visitors explore Elvis Presley's former
home using an iPad that interacts with
beacons strategically placed around the
mansion.
● Beacons trigger location-based content
enabling guests to dive deeper into the
story of Elvis’ life through audio,
video, and photos;
● Visitors can save content as well as
email a selection of their favorite
images.

21. Bristol Museum
and Art Gallery
Indoor navigation for visitors
“After assessing a range of brands including
BlueSense, Glimworm and the beautifully
presented Estimote, we opted for Kontakt…
primarily as they have easily replaceable
batteries, easily configurable, are the right
price, supply in volume (we needed a lot), and
are visually discrete”
Senior Producer (Digital) at Aardman
Animations

22. Kew Gardens
Outdoor beacon solution allows visitors
to Kew’s country garden to have
information at their fingertips in a
matter of seconds.
“This technology has been used to great effect
indoors [...], but we decided to test its capability
in the wilds of our botanic gardens. The initial
results prove most promising as we can unlock
many of the secrets about some of our rare
and beautiful plants.”
Jon Little, Product Manager at Kew Gardens

23. Smart City/ Public Space

24. The Way to a
Connected Future
Beacons can be used to:
● Collect information in the public cloud
about road conditions, traffic flow,
parking availability etc.
● Provide navigation for the visually
impaired;
● Optimize public transport service;
● Offer better health care services;
● Lower costs.

25. CTA
The Chicago Transit Authority launched a
pilot project that explores the benefits of
beacon technology for transit authorities,
consumers and brands
● App will notify riders about train
delays, construction on platforms, and
emergencies;
● Notifications are targeted and location-
based rather than generalized to all
CTA passengers.

26. Amsterdam
Schiphol Airport
Beacon service helps travelers navigate
Schiphol Airport.
“Passengers informed us through our social
channels that they find this very helpful and
are requesting a further roll-out to other
airports.”
Joost Ruempol, Spokesman of KLM Royal
Dutch Airlines

27. Blindsquare
Universal (indoor/outdoor) positioning,
proximity detection, and personal
interaction systems made for visually-
impaired people
● Can be used as part of an overall
navigation matrix;
● When combined with gyro,
accelerometer, compass and other
capabilities in the smartphone,
provides a level of guidance previously
available only with a sighted guide.

28. Universities
CampusM Attendance Monitoring offers
a simple cost-effective solution for
recording student attendance in lectures.
● Cost savings over swipe-card systems;
● No need for Internet or power
connection;
● Time savings over paper registers.

29. Events

30. New Level of Event
Participation
Beacons can be used to:
● Speed up the check-in process;
● Offer self-guided tours;
● Give attendees the chance to instantly
spot, message, and connect other
participants;
● Conduct real-time polls.

31. Bonnaroo Festival
Our partner Aloompa placed 100 beacons
around the festival’s 700-acre grounds in
Manchester, TN to provide in-depth data
about concert attendees.
● Beacons helped to track loyalty for
different stages and performers during
the festival;
● The data gathered by beacons helped
to shape and streamline the festival.

32. PGE Arena in
Gdansk, Poland
The application eFan24 enabled seamless
and smooth interactions
for a new generation of fans.
● 83% of the fans who received push
notifications, clicked on it and saw the
proximity message;
● 8 out of 10 fans engaged with the
proximity message, scoring or sharing
it with others;
● 50% of users created a social media
post on Match Day.

33. Banking

34. Give More,
Get More
Beacons can be used to:
● Recognize your client and send
personalized welcome messages;
● Enable customers to set an appointment
using their smartphone app;
● Send a notification (along with
introductory video) related to remote
deposit capture services;
● Analyze data and optimize the branch
experience.

35. Barclays
Barclays taps beacons to streamline bank
visits for disabled customers.
● Customers can pre-register required
information, including accessibility
needs and a photo for identification;
● Once the consumer arrives at the
branch, a bank employee will be
notified via iPad;
● Employees can then offer personalized
service to ensure the customer’s
satisfaction.

36. Australia
St. George Bank
Beacons help to improve the in-
branch experience and meet
customer needs.
● Welcome messaging and
tailored information are sent
to customers;
● St. George monitors feedback
and works on better service.

37. Office Space / Warehouse

38. Beacons can be used to:
● Track assets and staff efficiency;
● Monitor and control electricity, heating
and AC costs, turning down thermostats
and extinguishing lights when the last
employee leaves the building;
● Activate employees' screensaver as soon
as they walk away;
● Manage access to high-security areas.
Your Office Can
Be Smart

39. Factory
An interactive beacon experience to
events and the workplace at Factory.
● Residents and new visitors can
intelligently navigate Factory;
● Location-based channels provide a
new way to communicate;
● Locate users on the premises or
request to be notified when they
appear;
● Centralize payments and user access
for any activities, services or events
using Factory resources.

40. Kontakt.io is powering this
beacon-enabled future -
how can we help you?

41. Bluetooth Beacon
● Communicates with Bluetooth Smart technology.
● Range: from 2 to 70 meters
● Android and iOS compatible.
● Includes optional sensors, i.e. temperature,
humidity, magnetic field etc.
● Coin cell battery provides up to 2 years of battery
life using default settings and 24 hours of daily
usage (350ms interval).
Works in:
● Temperature: -20°c / + 60°c (-4°F / +40°F)
● Humidity: from 0% up to 100%
● Current casing is IP-57 (dust protected and
waterproofed for up to 1 m immersion)

42. Cloud Beacon
● Track beacon interactions & generate
reports in real time
● Monitor entire beacon fleets
● Analyze WiFi & Bluetooth signals in
your venue
● WiFi signals less affected by walls or
dense materials compared to BLE
● Rechargeable battery + connection to
standard electricity outlet
● Includes built-in memory module for
offline data collection

43. Tough Beacon
● Fully iBeacon compatible
● Rigid and fully isolated from
environment,
● Antistatic and fire-resistant
material
● 2+ year battery life
● Attaches to any surface with
built-in buckle
● Can include accelerometer

44. One API to
Manage Them all
Cloud Beacons are constantly
reporting events and data to the
Kontakt.io Cloud which serves as a
single point of integration via the
robust RESTful API.

45. Thank you for your
attention!
Feel welcome to get in touch kontakt@kontakt.io
Let's do extraordinary things for IoT together!:)